Back to the Future Marketing

Apr 23, 2009 - Forget about the death of television. New research advances the conversation about the integration of traditional and digital approaches in a productive way. Comments

Code for 'Tell Me More'

Mar 26, 2009 - Quick response code instantly makes every piece of media an interactive one. Comments

Outcome Addicted

Feb 26, 2009 - The bad economy has amplified the pressure marketers face to fund only the measurable activities. That's bad news. Comments

The Traits of a Collaborative Agency

Jan 29, 2009 - Why media agency models must evolve. Comments

The Silver(ish) Lining to Smaller Budgets

Dec 4, 2008 - A simple, three-step approach to aligning what you say and what you do -- without a dime of paid media. Comments

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UPCOMING EVENTS

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BigDoor: The Marketers Guide to Customer Loyalty

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Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

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