Back to the Future Marketing

Apr 23, 2009 - Forget about the death of television. New research advances the conversation about the integration of traditional and digital approaches in a productive way. Comments

Code for 'Tell Me More'

Mar 26, 2009 - Quick response code instantly makes every piece of media an interactive one. Comments

Outcome Addicted

Feb 26, 2009 - The bad economy has amplified the pressure marketers face to fund only the measurable activities. That's bad news. Comments

The Traits of a Collaborative Agency

Jan 29, 2009 - Why media agency models must evolve. Comments

The Silver(ish) Lining to Smaller Budgets

Dec 4, 2008 - A simple, three-step approach to aligning what you say and what you do -- without a dime of paid media. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...