Apr 23, 2009 - Forget about the death of television. New research advances the conversation about the integration of traditional and digital approaches in a productive way. Comments
Mar 26, 2009 - Quick response code instantly makes every piece of media an interactive one. Comments
Feb 26, 2009 - The bad economy has amplified the pressure marketers face to fund only the measurable activities. That's bad news. Comments
Dec 4, 2008 - A simple, three-step approach to aligning what you say and what you do -- without a dime of paid media. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.