Apr 23, 2009 - Forget about the death of television. New research advances the conversation about the integration of traditional and digital approaches in a productive way. Comments
Mar 26, 2009 - Quick response code instantly makes every piece of media an interactive one. Comments
Feb 26, 2009 - The bad economy has amplified the pressure marketers face to fund only the measurable activities. That's bad news. Comments
Dec 4, 2008 - A simple, three-step approach to aligning what you say and what you do -- without a dime of paid media. Comments
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.