Apr 23, 2009 - Forget about the death of television. New research advances the conversation about the integration of traditional and digital approaches in a productive way. Comments
Mar 26, 2009 - Quick response code instantly makes every piece of media an interactive one. Comments
Feb 26, 2009 - The bad economy has amplified the pressure marketers face to fund only the measurable activities. That's bad news. Comments
Dec 4, 2008 - A simple, three-step approach to aligning what you say and what you do -- without a dime of paid media. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.