Marketing News & Expert Advice
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How to Be Cool Like an Apple iAd
Jul 21, 2010 - How can we bring the coolness of iAd to our ads, networks, and content? Comments
Evolving Toward Targeted Display Advertising
Aug 19, 2009 - The early stages of targeted advertising, from basic Web site marketing through contextual display advertising. Comments
Creative Is the 'Last Mile' in Behavioral Targeting
Jul 22, 2009 - It stands to reason that an industry adept at sorting through data and analyzing Web content in real-time would find a way to optimize online display ad creative. Comments
The Language of Behavioral Marketing, Part 2
Jun 24, 2009 - Translating what behavioral marketing vendors say and what they really mean. Comments
The Language of Behavioral Marketing, Part 1
May 27, 2009 - Why is it so difficult to figure out the differences among behavioral marketing vendors? Let's start by dissecting the vendors' Web sites. Comments
Behavioral Marketing and the Scientific Method
Apr 29, 2009 - Choosing the right behavioral targeting partner can be tough. Try choosing one based whether it can implement the scientific method to run your program. Comments
A Conversion Professional's Dream: Behavioral Marketing
Apr 1, 2009 - Behavioral advertising offers a wider range of visitor actions to watch, helping to expand the definition of conversion. Comments
Marketing in a Fundamentally Different World
Mar 4, 2009 - A consumer revolution has begun, and online behavioral marketing is clearly a way for your brand to avoid getting overthrown. Comments
What a Pixel and Cookie Can Reveal
Feb 4, 2009 - A laundry list of what marketers can learn from a pixel and its accomplice, the cookie. Comments
Four Guidelines for Behavioral Marketing Newbies
Jan 7, 2009 - Should you add behavioral marketing to your marketing mix in the coming year? Some factors to consider. Comments
Bolt Acquires U.K Text Messaging Firm
Feb 12, 2001 - Bolt said it would integrate Fonepark's two-way SMS messaging service into its Web- and WAP-based tools. Comments
Renegotiating the 'Submit Button' Contract
Jun 23, 2010 - Marketers must understand the unique privacy concerns of their audiences and experiment transparently with new ways to engage them. Comments
Mobile Marketing and Your Digital Geo-relevance
May 26, 2010 - Why businesses must establish their digital "being" now and keep an eye on the intermediaries that can connect them with passionate, influential mobile device junkies. Comments
Video Display Ads Deliver Motion Plus Relevance
Apr 28, 2010 - New technologies are now removing the operational barriers to integrating motion and relevance to the most challenging product offerings. Comments
Behavioral Targeting Needs a Cool Negative Name
Mar 31, 2010 - And why not treat advertisements as content and sell our "behavioral services" as a benefit to Web site visitors? Comments
Dynamic Ads Need Dynamic Landing Pages
Mar 3, 2010 - Who's catching your clicks? To maximize leads and sales, eliminate the unexpected. Comments
What Behavioral Marketers Can Learn From YouTube
Feb 3, 2010 - A case for giving consumers more information about the targeted ads they see. Comments
Catching Prospects Off the Back Wall
Dec 9, 2009 - Retargeting offers a way to use display ads as a complement to search advertising and to have another chance at recent visitors to your site. Comments
The Banner Ad as Concierge
Nov 11, 2009 - Four examples of ad-as-a-service ads and how they hold the promise of engaging a prospect. Comments
Personifying the People Who Will Buy From You
Oct 14, 2009 - How do you use personas to target visitors to tens or hundreds of Web sites? This is where behavioral marketing can help. Comments
Evolving Further Toward Targeted Display Advertising
Sep 16, 2009 - A semi-anthropologic journey examining ad networks, behavioral targeting, and optimization. Comments
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