adobeclickz2012survey

56% Plan to Use Social Media Analytics in 2012

Dec 24, 2012 - Adobe optimization survey, ClickZ experts identify approaches to improve conversions and returns on marketing investments. Comments

In Memoriam: ClickZ Contributor Ron Jones

ron-jones Jul 10, 2012 - Marketing colleagues commemorate the life of ClickZ Experts columnist Ron Jones. Comments

ClickZ/Google Analytics Survey: Mobile Marketing & Apps 2012

May 29, 2012 - Enter to win a free iPad, free passes to SES San Francisco. Comments

Zynga's Ad Revenue Climbs to $28.2M, up 117%

zynga Apr 27, 2012 - Social game developer sees total revenue reach $320.1M during Q1 2012. Comments

Marketo Acquires Crowd Factory

Apr 18, 2012 - Marketing automation company acquires developer of social campaign management tool. Comments

ClickZ Promotes Kate Kaye, Christopher Heine

clickz-square-logo Apr 12, 2012 - Journalists named to new roles covering digital marketing and advertising. Comments

Condom Maker Promotes… Sex

lovesexhatecondoms Feb 16, 2012 - LifeStyles' new campaign, "This Changes Everything," features attractive models online, offline, and in person. Comments

11 Most Popular ClickZ Columns in '11: Social Marketing, Metrics, and More

clickz-square-logo Dec 30, 2011 - And lessons in leadership from Steve Jobs. Comments

If AOL Is Ford, What's Facebook?

microsoft-97fordtaurus Dec 7, 2011 - If AOL is the Ford brand, as its CEO claims, what are the makes and models of its rivals? Comments

Mashable, ClickZ Team up on Content Syndication, Social Sharing

Nov 4, 2011 - Mashable to bring the best of ClickZ to its readers; ClickZ readers get to tap Mashable's social sharing tools. Comments

The Brilliance of Steve Jobs: A Tribute

stevejobs-rip Oct 7, 2011 - The marketer, technologist, and designer influences a generation of marketers and entrepreneurs. Comments

ClickZ Connected Marketing Awards 2011 Winners Announced

Aug 16, 2011 - Dell, Kirkland's, Extended Stay Hotels, KFC, and SAP recognized for marketing innovation, creativity, and business outcomes. Comments

Webtrends Acquires Real-Time Analytics Firm

reinvigorate-webtrends Aug 8, 2011 - Technology tracks page views, shares, site referrers in real-time. Comments

ClickZ Wins 2 National Business Media Awards

Aug 4, 2011 - ClickZ News, Politics & Advocacy sections score Azbee Awards of Excellence. Comments

Persuasion Marketing Tips From Susan Bratton

Aug 3, 2011 - A Q&A with SES San Francisco's keynote speaker. Comments

Got an Idea for an SES SF Session?

ses-sf-free-trip Jul 11, 2011 - Share it by 5 p.m. and you might win a trip to SF. Comments

Introducing ClickZ Asia

Sep 13, 2010 - ClickZ expands into Asia-Pacific, providing marketers with best practices, how to's, and news in this fast-changing, diverse region. Comments

Announcing ClickZ Connected Marketing Award Winners for 2010

Aug 17, 2010 - Reebok, the NHL, and the Indianapolis Symphony are among the organizations that have embraced innovation and creativity to connect with their audiences. Comments

In Memoriam: Stefan Pollard

May 24, 2010 - E-mail marketing community mourns the loss of a marketing pro dedicated to helping his peers and clients and working to improve an industry. Comments

Highest CPL Rates in Entertainment and Health Verticals

Jan 29, 2010 - A firm that promotes cost-per-lead advertising finds that advertisers are tapping online lead generation to build social connections. Comments

Sign up for ClickZ's E-mail Marketing Workshop in Miami

Jan 12, 2010 - Looking to fine-tune your e-mail marketing program? (Or need a good excuse to head to a warmer climate and attend the NFL Pro Bowl too?) Check out ClickZ's full day training workshop on Monday, Feb Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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