Marketing News & Expert Advice
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Hotmail Active Views Revives E-mail Innovation in 2011
Jan 6, 2011 - Use dynamic content to keep e-mail messages up to date when the recipient opens it. Comments
Quick Fixes for Your Holiday E-Mail Program
Dec 10, 2009 - Polish up your e-mail marketing campaigns in time for the holiday season. Comments
Easy Steps for Improving E-mail Communications
Nov 12, 2009 - Ten creative tweaks to tune up your holiday e-mail program and get better reach for your messages. Comments
Twitter for E-mail Marketers
Oct 15, 2009 - Six tips for integrating Twitter and e-mail marketing initiatives. Comments
Segmentation Strategy: The Welcome E-Mail Series
Aug 20, 2009 - Build on information and processes already in place to lift your e-mail program's performance. Five tips to get you started. Comments
Tune Up Your Holiday E-mail Planning Now
Jul 23, 2009 - A checklist to help you get ready now for the end-of-year holiday season. Comments
To-Do List for Facebook and E-Mail Integration
Jun 25, 2009 - Five ways e-mail marketers can tap Facebook to improve online marketing performance. Comments
Adopting an E-mail Program Improvement
May 28, 2009 - How a total makeover or a room-by-room improvement can bring in more revenue. Comments
Creating a Good E-Mail Marketing Strategy
Apr 30, 2009 - Five areas are where e-mail marketers often get stymied and how to get moving. Comments
Top 10 Triggered E-mail Programs to Build Relevance
Apr 2, 2009 - Examples of trigger-based e-mail programs and the benefits they deliver for clients. Comments
Segmentation: Yes, You Can!
Mar 5, 2009 - Tips for overcoming three barriers to delivering segmented e-mail marketing campaigns. Comments
Marketers Unsubscribe Practices: Good, but not Great
Nov 11, 2010 - E-mail marketers are missing out on opportunities to retain, reengage, or learn from dissatisfied subscribers. Are you? Comments
Death of Forward-to-a-Friend
Oct 14, 2010 - Inviting subscribers to share content with their friends and family in their trusted social networks is far more powerful than using forward-to-a-friend. Comments
E-mail Testing Inspiration
Sep 16, 2010 - Finding inspiration from Alice in Wonderland, Dumbledore, and others to embrace a testing mind-set. Comments
E-mail: Make It the Linchpin of Your Digital Holiday Planning
Aug 19, 2010 - It’s time to review what you learned from last year's holiday season, assess your e-mail program's performance, look for ways to fine tune it, and start planning for this year. Comments
The Inbox 2012: Surf the Wave
Jul 22, 2010 - E-mail marketers need to learn that they can control themselves, but they can't control the wave of change. Comments
Mobile and E-mail - Marketing on the Move
May 27, 2010 - SMS marketing has proved its worth, capturing e-mail addresses, optimizing delivery notifications, and receiving receipts on the go. Comments
The Coming Cross-Channel Confusion
Apr 29, 2010 - Cross-channel coordination enables a greater connection with your customers. Look to the future for technology to make this easier. Comments
Including E-mail in the Attribution Equation
Mar 18, 2010 - Analyze this: One model allocates e-mail exactly 0.0 percent of attribution for large advertisers. That's hard to believe. Comments
Diagnosing a Common E-mail Malady: 'Revenue Failure'
Mar 4, 2010 - Create a "revenue tree" to build up strengths and identify weaknesses in your e-mail marketing program. Comments
2010 Trends: The E-mail Marketer's Perspective
Jan 7, 2010 - This may be the year when everything changes. A look at what might happen to e-mail, mobile, and social channels in 2010. Comments
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