Marketing News & Expert Advice
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Neiman Marcus Entices Fashionistas With Exclusive Pinterest Handbag
Aug 19, 2013 - For a limited time, Neiman Marcus offered access to a Rebecca Minkoff handbag solely via its Pinterest page. Comments
CA Milk Advisory Board's Cali CowChat App Gives Users Their Own Unique Moo
Aug 5, 2013 -
The app, which targets moms, has been downloaded 81,000 times after a soft launch in May.
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Discovery Channel's #SharkWeek Arrives in the Wake of #Sharknado
Aug 2, 2013 -
Shark programming for Discovery and Syfy has resulted in millions of social mentions and spurred additional digital content.
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Mallorca's Melia Becomes "First Twitter Experience" Hotel
Aug 1, 2013 -
The experience includes a virtual community, Twitter Concierge and Twitter Party Suites for a “young and social” demographic.
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Hyundai Feeds Walking Dead Fan Base With Chop Shop App
Jul 31, 2013 -
The app challenges fans to build a better zombie survival machine based on one of three Hyundai models.
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Lexus' Amazing Mix Lets Users Manipulate Website
Jul 30, 2013 -
Lexus hopes the interactive site comes across as a bold and exciting introduction to its 2014 IS sedan.
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American Greetings Says "YOLO So Yodel" to Push Video E-Cards
Jul 29, 2013 -
The brand is trying to capitalize upon a popular e-card, hashtag and YouTube video.
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Sprint 60 Unlimited Uses Tweets to Fuel Virtual Race During Nascar Event
Jul 26, 2013 -
The promotion asked fans to tweet their favorite drivers’ numbers with the hashtag #Sprint60 during the last 30 laps of the Nascar Coke Zero 400.
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Fancy Feast Targets Cat- and Cheesemongers on Pinterest
Jul 25, 2013 -
The cat food brand has launched a Pinterest promotion to push an extended line of cat food with cheddar.
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Fiat Launches Matchmaking Site to Lure Lonely California Car Buyers
Jul 24, 2013 -
The site, EnvironmentallySexy.com, is supposed to educate consumers about electric car ownership in a fun way.
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Hostess Asks Americans to Prepare, Then Feed, Their Cake Faces
Jul 23, 2013 -
The campaign, which celebrates the return of the brand's snack cakes on July 15, includes a Vine/Instagram video initiative, as well as an interactive map.
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Jack in the Box Goes 'Big' With 606 Seconds of Video
Aug 16, 2013 -
The Vine campaign offers what the brand hopes is more shareable content.
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5 Million Porsche Fans Design Facebook Car
Aug 15, 2013 -
Fans voted on features like interior and exterior color to celebrate the brand's Facebook milestone.
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American Express Woos Gamers With Riot Games Partnership
Aug 14, 2013 -
The relationship encourages League of Legends players to use American Express Serve prepaid accounts in exchange for in-game rewards.
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GE Hosts World's First Science Fair on Vine
Aug 13, 2013 -
The #6SecondScience initiative calls on science and technology enthusiasts to "fit as much science as [they] can into 6 seconds."
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Pillsbury Toaster Strudel Says Guten Morgen With Hans Strudel and #StrudelArt
Aug 12, 2013 -
Shooting for morning motivation and fun, the fictional mascot expands the brand’s target to millennials and includes a new website and social profiles.
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Hanes Asks Millennial Women to Mention Their Unmentionables
Aug 12, 2013 -
The brand's Undercover Color campaign introduces women to a new range of underwear and shares information about color trends.
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Häagen-Dazs App Helps Fans Wait for Perfect Ice Cream
Aug 9, 2013 -
The Concerto Timer app delivers an augmented reality experience of Bach Inventions No. 14.
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Need a Break? Try Our Inflatable Dolls and Lunch Combos, Says Applebee's
Aug 8, 2013 -
The casual dining chain has produced six Industrial Strength Lunch Decoys - which can be purchased on Amazon.com – as a means to market its Lunch Combos menu to work-weary Americans.
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Siemens Taps Tumblr as Recruitment Tool
Aug 7, 2013 -
The Tumblr, The Manager’s Call, invites participants in the Siemens Graduate Program to debate topics like business, workforce and career.
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American Eagle Launches Jumbled Denim Runway
Aug 6, 2013 -
American Eagle Outfitters has created a journey on a virtual map from New York to LA and is asking customers to "create history" by uploading videos for this "longest-ever denim runway."
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