Marketing News & Expert Advice
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Lay's Seeks Fan Votes for Fan Flavors
Feb 13, 2013 - In the second phase of its Do Us A Flavor campaign, Lay's is asking for fan votes to save a favorite consumer-submitted chip flavor. Comments
Gillette Wants Americans to Kiss and Tell
Jan 29, 2013 -
Gillette's Kiss & Tell campaign includes a documentary, a microsite and live events.
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USA Network Asks Suits Fans for Cines
Jan 28, 2013 -
The network is calling on fans of the show Suits to submit animated GIFs via Cinemagram.
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Target's Everyday Collection to Highlight Everyday Tweets in Live Event
Jan 24, 2013 -
Target's Tweet-to-Runway Show will feature products tied to everyday tweets.
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OnScroll Releases Viewable Impressions Infographic
Jan 22, 2013 -
OnScroll says 2013 will be the year of the viewable impression and the end benefit will be a much higher quality level of ad served on behalf of the advertiser.
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NBC's Parks and Rec Churns Out Digital Content
Jan 18, 2013 -
The prime-time comedy series uses its own story elements to cultivate digital content for its socially engaged audience.
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Axe Space Promo to Turn Fans into Astronauts
Jan 18, 2013 -
The men's care brand has teamed up with Buzz Aldrin to promote a new scent and offer an opportunity for space travel.
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Indy 500 Revs Up for Instagram Promo
Jan 17, 2013 -
The Indianapolis Motor Speedway, the home of the Indy 500, has partnered with social media platform Venueseen for an Instagram-based promotion.
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Covario Issues Q4 Global Paid Search Spend Analysis
Jan 16, 2013 -
The report finds global paid search spend was up 18 percent in 2012.
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Hunter Boots Promo Uses January Forecast as Photo Inspiration
Jan 15, 2013 -
Hunter's Together Through Any Weather app aims to engage Facebook fans by reminding them winter weather is the perfect occasion to wear -- and photograph themselves in -- boots.
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GetGlue and Viggle Call Off Merger
Jan 15, 2013 -
The companies provided few details, but said they remain on good terms.
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Honda Innovator Series Drives Online Conversation
Feb 12, 2013 -
Honda is supplementing a TV spot for its 2013 Civic with a social program focused on innovation.
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Puffs, Macy's Push Valentine's Day Promos With Charitable Tie-Ins
Feb 11, 2013 -
This year, two brands - Puffs Facial Tissues and Macy's - are pushing social Valentine's Day promotions with charitable angles.
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Fresh Connects Manufacturers to Consumers for Reviews Via Shares
Feb 8, 2013 - Fresh is a product review site that rewards reviewers for sharing on social networks by increasing the odds they'll receive a product to review. Comments
CouponFactory Launches Media Multiplyer
Feb 8, 2013 -
The platform allows brands to engage customers across multiple digital channels and devices from a single self-contained, sharable ad unit.
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Oreo to Fans: Cookie or Creme?
Feb 7, 2013 -
After its Super Bowl Twitter victory, Oreo has focused its attention on a Cookie vs. Creme debate.
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Super Bowl XLVII Ads: Winners and Losers
Feb 5, 2013 -
Budweiser, Tide and Oreo emerge as winners, while Coke, Lincoln and Calvin Klein languish as losers in the 2013 crop of Super Bowl ads.
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Barbasol Looks to Previous Generations In Shave Like a Man Promo
Feb 4, 2013 -
The 94-year-old shaving cream brand is hoping to boost brand awareness with a campaign focused on the relative manliness of different generations.
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ClickZ's Live Super Bowl XLVII Coverage
Feb 3, 2013 -
Check here for data and analysis as commercials air throughout the game.
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ClickZ's Super Bowl XLVII Preview
Feb 1, 2013 -
Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday.
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Coke's Super Bowl Promo Uses Fan Votes to Decide Which Outcome Will Air
Jan 30, 2013 -
Coca-Cola's 2013 Super Bowl promo is using fan votes to determine the outcome of an initial ad that will live online until game day.
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