How Instagram May Affect Facebook Ad Prices

Apr 19, 2012 - As the digital giant's reach grows, so may the cost of its social advertising. Comments

What Facebook's New Ad Analytics Mean to Retailers

facebook-ads-analytics Apr 18, 2012 - Non-retail brands should also be pleased with the upgrades. Comments

Coca-Cola: Spotify Partnership Is 'Limitless'

coke-timelines-screeshot Apr 18, 2012 - McDonald's, AT&T, Intel, and Reebok also sign deals with the digital music service. Comments

Yahoo's Q1 Display Ad Sales Down 2%

Apr 17, 2012 - Display advertising fell for a second consecutive quarter; search revenue up by 3 percent. Comments

Tribal DDB CEO Calls 'B.S.' on Gaming Ads

paul-gunning Apr 16, 2012 - Paul Gunning says firms like Zynga and EA are missing big opportunities. Comments

Facebook Expands 'Offers' Rollout Internationally

macy-s-offer Apr 13, 2012 - Development comes after three months of beta testing. Comments

K-Swiss Doubles Down on Digital

k-swiss Apr 13, 2012 - Its agency of record, Mile 9, talks about targeting hardcore runners online. Comments

Google CEO Douses Acquisition Talk

google-larry-page2 Apr 12, 2012 - Tech giant's Q1 earnings call reveals $10 billion in ad sales, as CPC falls again. Comments

Nielsen: Most Black Americans 'OK' With Mobile Ads

Apr 12, 2012 - Survey also shows preferences for multimedia ads. Comments

LivingSocial Drafts Yankees Derek Jeter and Mariano Rivera

jeter-on-livingsocial Apr 12, 2012 - A total of 30 meet-and-greet spots are being sold. Comments

Farmers Hash-Tag Combines NASCAR And Social

farmers Apr 11, 2012 - The insurance brand's hash-tag will appear on race car during nationally televised event. Comments

Groupon Ticket Holders Can Now Bypass Will Call

groupon-logo Apr 11, 2012 - Ticketmaster partnership facilitates G-Pass events initiative. Comments

How Domino's Facebook Ads Sold Pizzas Worldwide

dominos-ads-body-image Apr 11, 2012 - From Kalamazoo to Korea, one-day campaign drove 542,000 sales leads. Comments

NYC Magazine's Digital Makeover Includes Deals

time-out-ny Apr 10, 2012 - Publisher partners with OpenTable, Fandango, and Audience View to offer discounts. Comments

After 'The Pitch,' Subway Wakes Up on Twitter

subway-breakfast Apr 9, 2012 - Promoted Trend follows up ad agency-focused reality TV appearance. Comments

Facebook's Instagram Buy Boosts Mobile Strength

Apr 9, 2012 - $1 billion purchase shakes up social media scene. Comments

MTV Deploys DDB 'I Care' Button for Social Causes

i-care Apr 9, 2012 - Brands can employ the button to encourage clearer user engagement around complex issues. Comments

Comida Kraft's Facebook Page Speaks to Latinos

comida-kraft-2 Apr 9, 2012 - Spanish-language Timeline addresses diverse countries of origin. Comments

Twitter Sues Five Alleged Spammers

Apr 5, 2012 - Social company tries to protect its marketing waters. Comments

Social TV App Courts 'To Kill a Mocking Bird' Fans

to-kill-a-mockingbird Apr 5, 2012 - USA Network and Viggle plug into classic movie airing for charity. Comments

Facebook's Global Ambitions Lure Advertisers

facebook-in-asia Apr 5, 2012 - How the digital giant's worldwide march affects brands, agencies, and vendors. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.