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How Instagram May Affect Facebook Ad Prices

Christopher Heine  |  Social Media

Apr 19, 2012 - As the digital giant's reach grows, so may the cost of its social advertising. Comments

Christopher Heine  |  Social Commerce

Groupon Ticket Holders Can Now Bypass Will Call

groupon-logo Apr 11, 2012 - Ticketmaster partnership facilitates G-Pass events initiative. Comments

Christopher Heine  |  Social Commerce

How Domino's Facebook Ads Sold Pizzas Worldwide

dominos-ads-body-image Apr 11, 2012 - From Kalamazoo to Korea, one-day campaign drove 542,000 sales leads. Comments

Christopher Heine  |  Publishing

NYC Magazine's Digital Makeover Includes Deals

time-out-ny Apr 10, 2012 - Publisher partners with OpenTable, Fandango, and Audience View to offer discounts. Comments

Christopher Heine  |  Social Media

After 'The Pitch,' Subway Wakes Up on Twitter

subway-breakfast Apr 9, 2012 - Promoted Trend follows up ad agency-focused reality TV appearance. Comments

Christopher Heine  |  Social Media

Facebook's Instagram Buy Boosts Mobile Strength

Apr 9, 2012 - $1 billion purchase shakes up social media scene. Comments

Christopher Heine  |  Social Media

MTV Deploys DDB 'I Care' Button for Social Causes

i-care Apr 9, 2012 - Brands can employ the button to encourage clearer user engagement around complex issues. Comments

Christopher Heine  |  Marketing to Latinos

Comida Kraft's Facebook Page Speaks to Latinos

comida-kraft-2 Apr 9, 2012 - Spanish-language Timeline addresses diverse countries of origin. Comments

Christopher Heine  |  Social Media

Twitter Sues Five Alleged Spammers

Apr 5, 2012 - Social company tries to protect its marketing waters. Comments

Christopher Heine  |  Social Media

Social TV App Courts 'To Kill a Mocking Bird' Fans

to-kill-a-mockingbird Apr 5, 2012 - USA Network and Viggle plug into classic movie airing for charity. Comments

Christopher Heine  |  Social Media

Facebook's Global Ambitions Lure Advertisers

facebook-in-asia Apr 5, 2012 - How the digital giant's worldwide march affects brands, agencies, and vendors. Comments

Christopher Heine  |  Social Commerce

What Facebook's New Ad Analytics Mean to Retailers

facebook-ads-analytics Apr 18, 2012 - Non-retail brands should also be pleased with the upgrades. Comments

Christopher Heine  |  Mobile

Coca-Cola: Spotify Partnership Is 'Limitless'

coke-timelines-screeshot Apr 18, 2012 - McDonald's, AT&T, Intel, and Reebok also sign deals with the digital music service. Comments

Christopher Heine  |  Display Advertising

Yahoo's Q1 Display Ad Sales Down 2%

Apr 17, 2012 - Display advertising fell for a second consecutive quarter; search revenue up by 3 percent. Comments

Christopher Heine  |  Display Advertising

Tribal DDB CEO Calls 'B.S.' on Gaming Ads

paul-gunning Apr 16, 2012 - Paul Gunning says firms like Zynga and EA are missing big opportunities. Comments

Christopher Heine  |  Social Commerce

Facebook Expands 'Offers' Rollout Internationally

macy-s-offer Apr 13, 2012 - Development comes after three months of beta testing. Comments

Christopher Heine  |  Display Advertising

K-Swiss Doubles Down on Digital

k-swiss Apr 13, 2012 - Its agency of record, Mile 9, talks about targeting hardcore runners online. Comments

Christopher Heine  |  Paid Search

Google CEO Douses Acquisition Talk

google-larry-page2 Apr 12, 2012 - Tech giant's Q1 earnings call reveals $10 billion in ad sales, as CPC falls again. Comments

Christopher Heine  |  Mobile

Nielsen: Most Black Americans 'OK' With Mobile Ads

Apr 12, 2012 - Survey also shows preferences for multimedia ads. Comments

Christopher Heine  |  Social Commerce

LivingSocial Drafts Yankees Derek Jeter and Mariano Rivera

jeter-on-livingsocial Apr 12, 2012 - A total of 30 meet-and-greet spots are being sold. Comments

Christopher Heine  |  Social Media

Farmers Hash-Tag Combines NASCAR And Social

farmers Apr 11, 2012 - The insurance brand's hash-tag will appear on race car during nationally televised event. Comments

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