Marketing News & Expert Advice
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Nutella Says Facebook Ads Outperformed TV
Dec 30, 2012 - Brand incorporates social ads into traditional marketing mix model for campaign in Germany. Comments
B2B Brand Says Facebook Ads Drove Sales
Jun 4, 2012 -
HubSpot credits sophisticated tactics for Q1 sales on the social site.
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Coke Partners for Summer Foursquare Sweeps
Jun 1, 2012 -
Consumers can win a year's supply of Diet Coke.
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Google Commercializes Retail Product Feeds
May 31, 2012 - New "Shopping" platform will charge for listings that were once free. Comments
Pepsi Builds Music Series Around Twitter Data
May 30, 2012 -
Beverages company to mine tweets to put on concerts.
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Amex and Foursquare Debut Deals in the U.K.
May 30, 2012 -
Tesco, Primark, and PizzaExpress are major brand partners at launch.
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How Runner's World Raced to 300K Twitter Followers
May 29, 2012 -
Magazine achieved impressive organic growth with three tactics.
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Samsung Dishes on Facebook And Pinterest [Video]
May 25, 2012 -
ClickZ speaks with marketing director for the global brand about social media initiatives.
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Facebook Offers Test Bodes Well for Upscale Retailer
May 25, 2012 -
Bonobos' Memorial Day weekend campaign gets 12,000 "Claims" in the first day.
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Bazaarvoice Nabs Rival PowerReviews for $152M
May 24, 2012 - Two huge e-commerce reviews players consolidate. Comments
Facebook Camera App Won't Have Ads - For Now
May 24, 2012 -
Looking to secure future monetization, the digital giant ramps up mobile prowess via acquisitions.
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Facebook's 'Were Here' Feature Exposes Mobile Buzz
Dec 28, 2012 -
Large retailers need to call their Facebook reps.
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McDonald's Addresses Twitter Critics
Dec 27, 2012 -
Behind the hash-tags, a Q&A with McDonald's social media director Rick Wion.
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Pepsi and Red Bull Talk Instagram Activations
Dec 25, 2012 -
New York ad agency Gyro looks to music industry for Instagram inspiration.
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Facebook News Feed Ads Get A Lot Bigger
Jun 8, 2012 -
Quietly rolled out redesign should please marketers.
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The Facebook IPO Effect on Social Vendor Price Tags
Jun 7, 2012 -
Observers weigh in on whether Wall Street woes could impact Facebook ecosystem.
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Big Brands Take Motley Routes to Mobile Loyalty
Jun 6, 2012 -
American Eagle, Denny's, and Sovereign approach on-the-go consumers in distinctly varied ways.
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Facebook Updates Mobile Ads' Status to Separated
Jun 5, 2012 -
Digital giant unveils new ad-buying options for sponsored stories.
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Groupon and Foursquare End Distribution Deal
Jun 5, 2012 -
Partnership appears to have lasted less than 10 months.
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Tide Turns Onion Article Into Meta Video
Jun 5, 2012 -
Digitas copywriter, once in The Lemonheads, apes Poison's Bret Michaels for the detergent brand.
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Salesforce's Big Price Tag for Buddy Media Emboldens Social
Jun 4, 2012 -
Vitrue was also considered as an acquisition target.
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