E-mail Reality Check

Nov 18, 2010 - Are you working on these basics before you pursue the next new thing in e-mail marketing? Comments

15 More Questions to Ask Your E-mail Partner

Nov 4, 2010 - The buy-side of the e-mail industry needs to dig their heels in and ask tough questions in order to get more value out of the e-mail industry and help us all move forward. Comments

17 Questions to Ask Your E-mail Partner

Oct 21, 2010 - Tough questions to ask to ensure you are working with the right vendor or consultant. Comments

Do You Follow E-mail Marketing Profit Practices?

Oct 7, 2010 - Throw out the "best practices" rule book and consider these seven "profit practices." Comments

Pigskin and E-mail - A Winning Option

Sep 23, 2010 - Six rules all football coaches know and how e-mail marketers can apply these lessons to their digital gridiron efforts. Comments

Follow This: How to Create a Compelling Reason to Gain Permission

Sep 9, 2010 - Eight key questions to ask to ensure you're making it easy for customers to do what they came to do. Comments

Back to (E-mail) School Tips and Tricks

Aug 26, 2010 - Fifteen back-to-school ideas to ensure you ace your year-end report card. Comments

What Can E-mail Marketers Learn From Lebron's Decision Fiasco?

Aug 12, 2010 - Five lessons learned from Lebron James's PR disaster and how to avoid this in your e-mail marketing campaign. Comments

Spilled Ice Cream, Hurt Feelings, and Customer Choices

Jul 29, 2010 - Learning from Ben & Jerry's mistakes, you need to ask your customers what they want and then give that to them. Comments

A Peak Into the Subscriber's Inbox of 2012

Jul 15, 2010 - Look out for the changes in the what, where, and when of e-mail. Comments

Five Missed Opportunities for Acquiring E-Mail Subscribers

Jul 1, 2010 - Consider these touch points - including direct mail and SMS - to win new subscribers. Second in a two-part series. Comments

Four Missed Opportunities for Acquiring E-mail Subscribers

Jun 17, 2010 - Consider these offline touch points - such as your call center - for winning new e-mail subscribers. Comments

Lost - E-mail Sign-Ups

May 20, 2010 - Replacing the e-mail sign-up form on your home page with links for Facebook and Twitter may please the internal team charged with creating a social presence. But what about your CFO? Comments

What Needs to Change in E-mail Marketing

Apr 22, 2010 - The e-mail community needs to demonstrate its leadership in the outside digital community and change the "cheap and easy" notion of e-mail. Comments

7 Habits of Highly Effective E-mail Marketing Leaders

Apr 8, 2010 - Step into the world of a great e-mail marketer and what it takes to become one. Comments

When a Rose Isn't a Rose in Permission-Based Marketing

Mar 25, 2010 - An online florist sends out an e-mail marketing message to subscribers of a sister company's list. That's a thorny practice. Comments

How Much Are You and Your E-mail Program Worth?

Mar 11, 2010 - A compensation and resources study provides benchmarks for e-mail marketing professionals. Comments

Integrating E-mail and Social Marketing: Do's and Don'ts

Feb 25, 2010 - Avoid the cookie cutter approach when sending messages on Facebook, Twitter, and e-mail and three other factors to consider. Second in a two-part series. Comments

Integrating Social and E-mail Marketing: Where to Begin

Feb 11, 2010 - Know your audience and where they are learning about your business. First in a two-part series. Comments

Big-Time Predictions From E-mail Marketing Heavyweights

Jan 28, 2010 - Where is e-mail marketing headed in 2010? Some advice from seven digital leaders from the agency, e-mail service provider, and deliverability side. Comments

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