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7 Habits of Highly Effective E-mail Marketing Leaders

Simms Jenkins  |  Email Marketing Best Practices

Apr 8, 2010 - Step into the world of a great e-mail marketer and what it takes to become one. Comments

Simms Jenkins  |  Email Marketing Best Practices

When a Rose Isn't a Rose in Permission-Based Marketing

Mar 25, 2010 - An online florist sends out an e-mail marketing message to subscribers of a sister company's list. That's a thorny practice. Comments

Simms Jenkins  |  Email Marketing Best Practices

How Much Are You and Your E-mail Program Worth?

Mar 11, 2010 - A compensation and resources study provides benchmarks for e-mail marketing professionals. Comments

Simms Jenkins  |  Email Marketing Best Practices

Integrating E-mail and Social Marketing: Do's and Don'ts

Feb 25, 2010 - Avoid the cookie cutter approach when sending messages on Facebook, Twitter, and e-mail and three other factors to consider. Second in a two-part series. Comments

Simms Jenkins  |  Email Marketing Best Practices

Integrating Social and E-mail Marketing: Where to Begin

Feb 11, 2010 - Know your audience and where they are learning about your business. First in a two-part series. Comments

Simms Jenkins  |  Email Marketing Best Practices

Big-Time Predictions From E-mail Marketing Heavyweights

Jan 28, 2010 - Where is e-mail marketing headed in 2010? Some advice from seven digital leaders from the agency, e-mail service provider, and deliverability side. Comments

Simms Jenkins  |  Email Marketing Best Practices

E-mail Marketing Lessons From Two Retailers

Jan 14, 2010 - Plus, eight points to consider in this year's e-mail marketing plans. Comments

Simms Jenkins  |  Email Marketing Optimization

The Truth About Email Marketing

simms-jenkins-book Feb 10, 2009 - The Definitive Book on Email Marketing - Industry Experts & Readers Agree – This is the book on email marketing. Comments

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