In Appreciation of Email Rock Stars

Apr 7, 2011 - A look at the daily schedule of an email marketer...it's crazier than you would think. Comments

When Automated E-mails Attack

Mar 24, 2011 - How to elevate your e-mail efforts within your demand generation program. Comments

Digital's Great Teenage Misunderstanding

Feb 24, 2011 - The inbox won't be gone in the next five to 10 years. However, it will look a lot different. Comments

Why the E-mail Newsletter Deserves a Second Chance

Feb 10, 2011 - Start with this premise: Don't think of it as a newsletter. Comments

The Best Time of Day to Send Your E-mails Is...

Jan 27, 2011 - Myths and new thoughts for e-mail timing. Comments

The Bandwagon Has Room

Jan 13, 2011 - Four reasons why e-mail reigns supreme in 2011. Comments

8 Things I Wish Everyone Knew About E-mail Marketing

Dec 30, 2010 - There is a huge difference between e-mail and e-mail marketing. Here are the main points you should know. Comments

Facebook Messages - 8 Points to Consider

Dec 16, 2010 - How will Facebook Messages shake up your e-mail program? Comments

Facebook Messages: Inbox Savior or Terror?

Dec 2, 2010 - What you need to know to protect your e-mail program. Comments

E-mail Reality Check

Nov 18, 2010 - Are you working on these basics before you pursue the next new thing in e-mail marketing? Comments

15 More Questions to Ask Your E-mail Partner

Nov 4, 2010 - The buy-side of the e-mail industry needs to dig their heels in and ask tough questions in order to get more value out of the e-mail industry and help us all move forward. Comments

17 Questions to Ask Your E-mail Partner

Oct 21, 2010 - Tough questions to ask to ensure you are working with the right vendor or consultant. Comments

Do You Follow E-mail Marketing Profit Practices?

Oct 7, 2010 - Throw out the "best practices" rule book and consider these seven "profit practices." Comments

Pigskin and E-mail - A Winning Option

Sep 23, 2010 - Six rules all football coaches know and how e-mail marketers can apply these lessons to their digital gridiron efforts. Comments

Follow This: How to Create a Compelling Reason to Gain Permission

Sep 9, 2010 - Eight key questions to ask to ensure you're making it easy for customers to do what they came to do. Comments

Back to (E-mail) School Tips and Tricks

Aug 26, 2010 - Fifteen back-to-school ideas to ensure you ace your year-end report card. Comments

What Can E-mail Marketers Learn From Lebron's Decision Fiasco?

Aug 12, 2010 - Five lessons learned from Lebron James's PR disaster and how to avoid this in your e-mail marketing campaign. Comments

Spilled Ice Cream, Hurt Feelings, and Customer Choices

Jul 29, 2010 - Learning from Ben & Jerry's mistakes, you need to ask your customers what they want and then give that to them. Comments

A Peak Into the Subscriber's Inbox of 2012

Jul 15, 2010 - Look out for the changes in the what, where, and when of e-mail. Comments

Five Missed Opportunities for Acquiring E-Mail Subscribers

Jul 1, 2010 - Consider these touch points - including direct mail and SMS - to win new subscribers. Second in a two-part series. Comments

Four Missed Opportunities for Acquiring E-mail Subscribers

Jun 17, 2010 - Consider these offline touch points - such as your call center - for winning new e-mail subscribers. Comments

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