Don't Let User-Generated Reviews Ruin You

Mar 9, 2010 - Small businesses need to start paying attention to their local search results, or suffer the consequences. Comments

The Four Keys to Image SEO Success

Feb 23, 2010 - If you want to scoop up image search traffic you need to create detailed, informative file names, image alt tags, and informative anchor text, and a clear context for your image. Comments

The Three Most Important SEO Factors

Feb 9, 2010 - Here are three tips on how to use your key phrase in your title, use your target key phrase in your body copy, and cross link your pages using the target key phrases. Comments

Real-Time Search and Your Business

Jan 26, 2010 - You can't just use a word in a tweet and assume it will get included in the real-time search results. You have to have a decent following on Twitter and be monitoring trending topics all the time. Comments

What Search Marketing Means to Me

Jan 12, 2010 - When search marketing is an obsession, religion, and dedication. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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