Mar 9, 2010 - Small businesses need to start paying attention to their local search results, or suffer the consequences. Comments
Feb 23, 2010 - If you want to scoop up image search traffic you need to create detailed, informative file names, image alt tags, and informative anchor text, and a clear context for your image. Comments
Feb 9, 2010 - Here are three tips on how to use your key phrase in your title, use your target key phrase in your body copy, and cross link your pages using the target key phrases. Comments
Jan 26, 2010 - You can't just use a word in a tweet and assume it will get included in the real-time search results. You have to have a decent following on Twitter and be monitoring trending topics all the time. Comments
Jan 12, 2010 - When search marketing is an obsession, religion, and dedication. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.