48 Items That Technology Will Replace This Decade

Jan 18, 2012 - Predictions: These changes stand to affect the future of media, marketing, and commerce. Comments

New Year's Resolutions: Digital Integrity vs. Digital Reputation

Jan 6, 2012 - Think of reputation as your digital shadow - the best way to influence your shadow is through your integrity, which is reflected in your digital footprint. Comments

Steve Jobs: 10 Lessons in Leadership

Oct 6, 2011 - What would Steve Jobs have done? Comments

Spotify: 5 Noteworthy Things

Aug 3, 2011 - What is it about Spotify that has everyone clamoring for an invite? Comments

11 Tips to Be a Digital Video Star

Jul 1, 2011 - Don't forget your posture and your HD makeup. Comments

7 Tools to Track Your Digital Footprint and Shadows

May 11, 2011 - These free tools will help you understand and enhance what image you are projecting online. Comments

13 Marketing Translation Mistakes to Learn From

Mar 30, 2011 - What are your company slogans really saying around the world? Comments

Digital China: 6 Key Sites

Feb 16, 2011 - Since many of the most popular global digital sites are blocked in China, other companies are stepping up to fill the void. Comments

21 Social Media Predictions and Trends for 2011

Jan 5, 2011 - What companies will thrive or implode? What trends will take off or die? Here's one view. Comments

Malcolm Gladwell Is Wrong. Social Media IS Revolutionary

Dec 20, 2010 - Whatever your opinion on the subject of social, one has to admit it's causing a communication revolution. Comments

14 Social Media Pros and Cons

Nov 24, 2010 - Make sure your eyes are wide open in social media. Comments

Is Social Media Multitasking Worse Than Marijuana?

Nov 5, 2010 - Social media can actually save time; however, it must be consumed properly to achieve this desired effect. Comments

4 Common Social Media Questions Answered

Oct 13, 2010 - All sorts of organizations around the world are tackling these key issues in social media. Comments

3 Reasons Why New Twitter Means a Profitable Twitter

Sep 22, 2010 - What Twitter's redesign means for consumers, advertisers, and Twitter. Comments

Social Media and Executives Don't Mix

Aug 11, 2010 - Six reasons why executives struggle with social media, according to actual executives. Comments

iPhone Antenna-Gate Fallout

Jul 21, 2010 - After the iPhone 4 antenna debacle, is Steve Jobs looking to focus on social media? Comments

Social Media Questions From Today's Youth

Jun 30, 2010 - A look at what young people are curious to learn about in social media and how to apply these questions to your social media strategy. Comments

Social Media: What a Difference a Year Makes

May 19, 2010 - The fall of MySpace. The rise of Twitter. Here is a look at the changes the past year has brought for social media. Comments

Social Similar to Search a Decade Ago

Apr 28, 2010 - A look at the similar patterns of how companies are treating social media as they did when search engines started to appear. Comments

Social Media Basics

Apr 7, 2010 - Are your social media marketing efforts paralyzed? Consider these four steps. Comments

Social Media Thought Leaders - Who's No. 1?

Mar 17, 2010 - Who are the top social media thought leaders? It's your turn to decide. Cast your vote on Facebook. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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