local-innovation

Local Innovation - What's the Next Big Thing?

Apr 7, 2014 - A look at a few promising items on the "bleeding edge" of technology that could very well be the "next big thing" in local: wearables, multi-touch attribution, and visual search. Comments

When Is a 4-Star Rating Better Than a 5-Star Rating?

rating-shutterstock-95739796 Mar 10, 2014 - The answer? "Almost always." The reason is simple; consumers do not expect a business to be perfect. The key the consumer is looking for is how the business engages with consumers that leave less-than-stellar ratings and how they work with the consumer... Comments

Facebook "Can't Buy Me Love" - Now "Likes" on the Other Hand...

Facebook thumbs up Feb 10, 2014 - Can Facebook's own advertising and promotion products be beneficial for local businesses? Here's a look at one business' campaign, and the results. Comments

2014 Local Marketing Checklist

black-friday-checklist Jan 13, 2014 - 2014 will be a breakout year for integration across all aspects of the consumer engagement path to purchase. Are you ready? Comments

Dear Santa: A Google Wishlist for Local Marketers

santaonlaptop Nov 18, 2013 - Columnist Gregg Stewart has a few suggestions for Santa this year, to help local marketers get more out of Google+, Google Maps and Places. Comments

Will Recent Google Updates Help or Hurt Your Holiday Marketing Plans?

pla-cpc Oct 21, 2013 - Recent changes by Google may have some impact on your holiday marketing campaigns. Gregg Stewart explains. Comments

Counting Offline Conversions from Online Advertising, Made Easy

abacus accounting Sep 24, 2013 - Measuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable media effectiveness projection models that can be used to guide ad expenditure and media planning. Comments

The Future of Local

girl looking silly wearing Google Glass Aug 26, 2013 - All too often we get caught up reacting to the latest changes Google, Yahoo, and Bing throw at marketers as we race to gain advantage for our clients and the brands they represent. Comments

Where Will Google's Local Carousel Go to Next?

largenewgooglelogofinalflat-a Jul 29, 2013 - The new Google Carousel is part of the continuing evolution of Google's local offering, increasing user functionality and advertiser utility. Comments

Total U.S. PC Search Volume Down 6 Percent Year-Over-Year

mobile-measurement Jun 24, 2013 - As more advertisers enter the search marketplace and the inventory of available searches begins to slow, one can expect a number of effects. Comments

Are We Seeing the Resurgence of Internet Yellow Pages?

likelytoreturn May 27, 2013 - Consumers' satisfaction with local search on the portal search engines declined in 2012 while IYPs gained in terms of satisfaction with local business information. Comments

Building the Optimal Local Online Media Plan

search-type Apr 29, 2013 - How to build a media plan that is finely honed, generates a desirable cost-per-action, and has low waste. Comments

Optimizing Local Search Campaigns

tabletgrowth Apr 1, 2013 - How advertisers both large and small can target and optimize their local search campaign based on ever-changing consumer behavior. Comments

Ratings and Reviews - Your Largest Local Opportunity, Missed

your-rating Feb 14, 2013 - Consumer ratings and reviews are essential to both multinational brands and local storefronts, differentiating companies from their competition and improving search engine rankings. Comments

Local Promotions - Connecting Online/Mobile Search to Offline Conversion

google-offers Dec 10, 2012 - Some tactics to help you leverage any potential difference that gets you the click, call, and sale. Comments

A Letter to Google's Local Team: Can You Give a Brand a Break?

shutterstock-77002105 Nov 12, 2012 - Search engines need to catch up with how consumers shop and source information. Comments

If a Picture’s Worth a Thousand Words, a Good Story’s Worth a Million Pictures

display-ad Oct 15, 2012 - Don't forget that you need to tell the story of your business/brand to the customer. Comments

Google Algorithm Changes Benefit Directory Sites at the Expense of Local Businesses

googleserpmay Aug 20, 2012 - If local search results continue to favor directories and listing aggregators, you must adjust your local strategy so you have a favorable position in the local listings section. Comments

Google Ratings and Reviews - A Perfect 30?

Jul 23, 2012 - Three tactics businesses should take into consideration with Google's new rating scale. Comments

Tablet - Big Mobile or Small Desktop Device?

Jun 25, 2012 - Tablets are considered "mobile" devices, but that's only a starting point for marketers. Comments

Was the Penguin Update in Fact the Honey Badger Update?

May 29, 2012 - Effects of recent Google algorithm changes and their impact on local. Comments

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