Marketing News & Expert Advice
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Optimizing Local Search Campaigns
Apr 1, 2013 - How advertisers both large and small can target and optimize their local search campaign based on ever-changing consumer behavior. Comments
Mobile Website or Please Read the Fine Print?
Jan 12, 2012 - Mobile commerce must be part of your present full funnel marketing plan. Follow these steps to make sure you have a mobile-friendly website. Comments
Death of the Website as a Marketing Tool?
Dec 15, 2011 - Best practices for developing a "full funnel" marketing plan. Comments
Local Marketing Checklist - Reprioritizing the Opportunity
Nov 17, 2011 - Seven elements that make up a well-constructed local campaign. Comments
Will Apple's Siri Change the Voice of Local Search?
Oct 20, 2011 - By tying voice commands to proximity and a robust business listings database, users can search and select businesses on the go in a much more user-friendly manner. Comments
Social, Local, Mobile (SoLoMo) Innovation or Evolution
Sep 22, 2011 - Much of the recent activity surrounding social, local, and mobile seems to center around refinement or evolution versus innovation. Comments
Clicks vs. Calls - Which Are Better?
Aug 25, 2011 - If you want to maximize sales from online marketing, you need to understand purchase behavior. Comments
3 Tips To Leverage Ratings and Reviews
Jul 28, 2011 - And why Google Place deserves your immediate attention. Comments
Facebook vs. Google - The Battle for Local SMBs' Ad Dollars
Jun 30, 2011 - In order to truly deliver on the SMB opportunity, Facebook or Google needs to provide SMBs with an incredibly simplified lead generation and customer relationship platform. Comments
Daily Deals - Advance Planning Is the Key to Success
Jun 2, 2011 - Considering a daily deal campaign on Groupon, LivingSocial, or Facebook Deals? Start here. Comments
Business Listing Management
May 5, 2011 - Do's and don'ts for optimizing your business listing for local searchers. Comments
Ratings and Reviews - Your Largest Local Opportunity, Missed
Feb 14, 2013 -
Consumer ratings and reviews are essential to both multinational brands and local storefronts, differentiating companies from their competition and improving search engine rankings.
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Local Promotions - Connecting Online/Mobile Search to Offline Conversion
Dec 10, 2012 -
Some tactics to help you leverage any potential difference that gets you the click, call, and sale.
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A Letter to Google's Local Team: Can You Give a Brand a Break?
Nov 12, 2012 -
Search engines need to catch up with how consumers shop and source information.
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If a Picture’s Worth a Thousand Words, a Good Story’s Worth a Million Pictures
Oct 15, 2012 -
Don't forget that you need to tell the story of your business/brand to the customer.
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Google Algorithm Changes Benefit Directory Sites at the Expense of Local Businesses
Aug 20, 2012 -
If local search results continue to favor directories and listing aggregators, you must adjust your local strategy so you have a favorable position in the local listings section.
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Google Ratings and Reviews - A Perfect 30?
Jul 23, 2012 - Three tactics businesses should take into consideration with Google's new rating scale. Comments
Tablet - Big Mobile or Small Desktop Device?
Jun 25, 2012 - Tablets are considered "mobile" devices, but that's only a starting point for marketers. Comments
Was the Penguin Update in Fact the Honey Badger Update?
May 29, 2012 - Effects of recent Google algorithm changes and their impact on local. Comments
Finders Are Now Seekers: How Local Has Changed the Game
Apr 30, 2012 - Marketers must evolve their marketing strategy and execution plans to leverage the consumer migration from traditional media vehicles to local online resources. Comments
Optimizing Your Local Listing on Apple's Siri
Feb 9, 2012 - Teaching Siri to suggest your business. Comments
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COMMENTS
UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
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April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
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Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
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Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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