Beyond the Sale: Using Targeting to Increase Retention and Social Engagement

Jun 15, 2011 - Three considerations for extending targeting and engagement tactics beyond the sale. Comments

Maximizing Customer Value With Behavioral Marketing

Sep 8, 2010 - A comparison of Pat's King of Steaks and The Palm restaurant shows that by understanding who may see your message, you can better predict those that will effectively digest it. Comments

Soft Sell vs. Hard Sell

Jul 14, 2010 - Using behavioral marketing to speak to your audience. Comments

Breaking the Content Barrier

Jun 16, 2010 - Why do marketers make it so incredibly difficult for prospective customers to find relevant content? Consider these areas for dynamic targeting. Comments

Missed Opportunities?

May 19, 2010 - Are you taking advantage of all sources to advance your behavioral program? Comments

Using Behavioral Targeting to Build a Relationship

Apr 21, 2010 - How to use personalization to improve - and not destroy - relationships with customers and prospects. Comments

Are You Ready for Behavioral Marketing?

Mar 24, 2010 - Embracing a behavioral targeting program is, in many ways, counter to the fast-paced culture of Internet marketing. Here's how. Comments

Using Geography and Demographics to Enhance Behavioral Targeting

Feb 24, 2010 - Learn how to create broader, culturally informed strategies that will resonate better with your audience and further enhance your segmentation and behavioral strategies. Comments

Behavioral Targeting and A/B Testing

Jan 27, 2010 - What's appropriate for your business? Comments

Transform Site Search

May 18, 2011 - Three keys to enhancing results presentation and relevancy. Comments

QR Codes Gaining Momentum As New Engagement Channel

Apr 20, 2011 - The question is not whether QR codes are a viable marketing option, but how can sophisticated marketers use QR codes to enhance targeting programs? Comments

Integrating Offline Data to Improve Online Relevancy

Mar 23, 2011 - A look at a few opportunities to begin bridging the gap towards a more comprehensive picture of customer need and intent. Comments

Embracing the Local Movement

Feb 23, 2011 - Three easy steps to localize your user experience. Comments

Socializing Behaviors: 4 Opportunities to Enhance Traditional Targeting

Jan 26, 2011 - Advanced behavioral targeting is becoming a reality, driven in part by four trends and technologies that are now a growing part of everyday life. Comments

Privacy vs. Security: What's the Real Cause for Concern?

Dec 29, 2010 - Failure to differentiate between consumer privacy and security of personal information could change the Web as we know it. Here are 3 what-if scenarios. Comments

Diminishing Returns

Dec 1, 2010 - Five factors impacting behavioral ROI. Comments

Embracing the Anonymous Customer

Nov 3, 2010 - When to take the "less is more" approach in engagement marketing. Comments

Social: The Next Frontier of Behavioral Targeting?

Oct 27, 2010 - Facebook, Twitter, and YouTube have unique characteristics that open the door to extensive behavioral opportunities. Here is how each differs. Comments

Missing the Mark – When Targeting Backfires

Oct 6, 2010 - Marketing executives are under pressure to deliver measurable results. Don't fall into these traps. Comments

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Jobs

    • Digital Marketing Manager
      Digital Marketing Manager (Ready Set Rocket) - New York  Ready Set Rocket is seeking an experienced online marketer to join our team as the...
    • Display Media Buyer
      Display Media Buyer (Centerfield Media) - El Segundo   Centerfield Media is an online performance marketing organization specializing in...
    • Search Engine Media Buyer
      Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...