Marketing News & Expert Advice
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Riding the Wave: Syncing User Engagement With Marketing Messages
Sep 7, 2011 - How branded social media monitoring and website analytics can influence your marketing messaging. Comments
Embracing the Anonymous Customer
Nov 3, 2010 - When to take the "less is more" approach in engagement marketing. Comments
Social: The Next Frontier of Behavioral Targeting?
Oct 27, 2010 - Facebook, Twitter, and YouTube have unique characteristics that open the door to extensive behavioral opportunities. Here is how each differs. Comments
Missing the Mark – When Targeting Backfires
Oct 6, 2010 - Marketing executives are under pressure to deliver measurable results. Don't fall into these traps. Comments
Maximizing Customer Value With Behavioral Marketing
Sep 8, 2010 - A comparison of Pat's King of Steaks and The Palm restaurant shows that by understanding who may see your message, you can better predict those that will effectively digest it. Comments
Soft Sell vs. Hard Sell
Jul 14, 2010 - Using behavioral marketing to speak to your audience. Comments
Breaking the Content Barrier
Jun 16, 2010 - Why do marketers make it so incredibly difficult for prospective customers to find relevant content? Consider these areas for dynamic targeting. Comments
Missed Opportunities?
May 19, 2010 - Are you taking advantage of all sources to advance your behavioral program? Comments
Using Behavioral Targeting to Build a Relationship
Apr 21, 2010 - How to use personalization to improve - and not destroy - relationships with customers and prospects. Comments
Are You Ready for Behavioral Marketing?
Mar 24, 2010 - Embracing a behavioral targeting program is, in many ways, counter to the fast-paced culture of Internet marketing. Here's how. Comments
Using Geography and Demographics to Enhance Behavioral Targeting
Feb 24, 2010 - Learn how to create broader, culturally informed strategies that will resonate better with your audience and further enhance your segmentation and behavioral strategies. Comments
Ask Away! Engaging in Off-Site Conversations to Target Prospects and Build Brand Position
Aug 10, 2011 - Targeting consumers though topical expertise. Comments
Changing Shape: How Device Selection May Indicate User Intent
Jul 13, 2011 - As non-PC devices become standard tools for web browsing, organizations must better predict the intent of users and optimize the experience accordingly. Comments
Beyond the Sale: Using Targeting to Increase Retention and Social Engagement
Jun 15, 2011 - Three considerations for extending targeting and engagement tactics beyond the sale. Comments
Transform Site Search
May 18, 2011 - Three keys to enhancing results presentation and relevancy. Comments
QR Codes Gaining Momentum As New Engagement Channel
Apr 20, 2011 - The question is not whether QR codes are a viable marketing option, but how can sophisticated marketers use QR codes to enhance targeting programs? Comments
Integrating Offline Data to Improve Online Relevancy
Mar 23, 2011 - A look at a few opportunities to begin bridging the gap towards a more comprehensive picture of customer need and intent. Comments
Embracing the Local Movement
Feb 23, 2011 - Three easy steps to localize your user experience. Comments
Socializing Behaviors: 4 Opportunities to Enhance Traditional Targeting
Jan 26, 2011 - Advanced behavioral targeting is becoming a reality, driven in part by four trends and technologies that are now a growing part of everyday life. Comments
Privacy vs. Security: What's the Real Cause for Concern?
Dec 29, 2010 - Failure to differentiate between consumer privacy and security of personal information could change the Web as we know it. Here are 3 what-if scenarios. Comments
Diminishing Returns
Dec 1, 2010 - Five factors impacting behavioral ROI. Comments
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