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Are Too Many Metrics Clouding Your View of Your Customer?

Andrea Fishman  |  Data-Driven Marketing

Jan 4, 2012 - Are all the metrics you're calculating affecting your strategy and the tactics set in place to achieve your results? Comments

Andrea Fishman  |  Data-Driven Marketing

Socializing Behaviors: 4 Opportunities to Enhance Traditional Targeting

Jan 26, 2011 - Advanced behavioral targeting is becoming a reality, driven in part by four trends and technologies that are now a growing part of everyday life. Comments

Andrea Fishman  |  Data-Driven Marketing

Privacy vs. Security: What's the Real Cause for Concern?

Dec 29, 2010 - Failure to differentiate between consumer privacy and security of personal information could change the Web as we know it. Here are 3 what-if scenarios. Comments

Andrea Fishman  |  Data-Driven Marketing

Diminishing Returns

Dec 1, 2010 - Five factors impacting behavioral ROI. Comments

Andrea Fishman  |  Data-Driven Marketing

Embracing the Anonymous Customer

Nov 3, 2010 - When to take the "less is more" approach in engagement marketing. Comments

Andrea Fishman  |  Data-Driven Marketing

Social: The Next Frontier of Behavioral Targeting?

Oct 27, 2010 - Facebook, Twitter, and YouTube have unique characteristics that open the door to extensive behavioral opportunities. Here is how each differs. Comments

Andrea Fishman  |  Data-Driven Marketing

Missing the Mark – When Targeting Backfires

Oct 6, 2010 - Marketing executives are under pressure to deliver measurable results. Don't fall into these traps. Comments

Andrea Fishman  |  Data-Driven Marketing

Maximizing Customer Value With Behavioral Marketing

Sep 8, 2010 - A comparison of Pat's King of Steaks and The Palm restaurant shows that by understanding who may see your message, you can better predict those that will effectively digest it. Comments

Andrea Fishman  |  Data-Driven Marketing

Soft Sell vs. Hard Sell

Jul 14, 2010 - Using behavioral marketing to speak to your audience. Comments

Andrea Fishman  |  Data-Driven Marketing

Breaking the Content Barrier

Jun 16, 2010 - Why do marketers make it so incredibly difficult for prospective customers to find relevant content? Consider these areas for dynamic targeting. Comments

Andrea Fishman  |  Data-Driven Marketing

Missed Opportunities?

May 19, 2010 - Are you taking advantage of all sources to advance your behavioral program? Comments

Andrea Fishman  |  Data-Driven Marketing

Integrated Local Targeting to Drive Consumer Preference

Nov 2, 2011 - Six ways to ensure alignment of local marketing programs. Comments

Andrea Fishman  |  Data-Driven Marketing

Is Your SEO Keyword Strategy In Line With Your Behavioral Targeting Segments?

Oct 5, 2011 - A few primary areas of alignment are critical to ensure effective connections between your SEO and behavioral marketing program. Comments

Andrea Fishman  |  Data-Driven Marketing

Riding the Wave: Syncing User Engagement With Marketing Messages

Sep 7, 2011 - How branded social media monitoring and website analytics can influence your marketing messaging. Comments

Andrea Fishman  |  Data-Driven Marketing

Ask Away! Engaging in Off-Site Conversations to Target Prospects and Build Brand Position

Aug 10, 2011 - Targeting consumers though topical expertise. Comments

Andrea Fishman  |  Data-Driven Marketing

Changing Shape: How Device Selection May Indicate User Intent

Jul 13, 2011 - As non-PC devices become standard tools for web browsing, organizations must better predict the intent of users and optimize the experience accordingly. Comments

Andrea Fishman  |  Data-Driven Marketing

Beyond the Sale: Using Targeting to Increase Retention and Social Engagement

Jun 15, 2011 - Three considerations for extending targeting and engagement tactics beyond the sale. Comments

Andrea Fishman  |  Data-Driven Marketing

Transform Site Search

May 18, 2011 - Three keys to enhancing results presentation and relevancy. Comments

Andrea Fishman  |  Data-Driven Marketing

QR Codes Gaining Momentum As New Engagement Channel

Apr 20, 2011 - The question is not whether QR codes are a viable marketing option, but how can sophisticated marketers use QR codes to enhance targeting programs? Comments

Andrea Fishman  |  Data-Driven Marketing

Integrating Offline Data to Improve Online Relevancy

Mar 23, 2011 - A look at a few opportunities to begin bridging the gap towards a more comprehensive picture of customer need and intent. Comments

Andrea Fishman  |  Data-Driven Marketing

Embracing the Local Movement

Feb 23, 2011 - Three easy steps to localize your user experience. Comments

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