The Domino Effect of Bad Data: 5 Reasons Why Your Data Is Wrong

Feb 1, 2012 - When the foundation of your data is unstable, all interpretations and assumptions made using the data begin to crumble. Comments

Are Too Many Metrics Clouding Your View of Your Customer?

Jan 4, 2012 - Are all the metrics you're calculating affecting your strategy and the tactics set in place to achieve your results? Comments

Integrated Local Targeting to Drive Consumer Preference

Nov 2, 2011 - Six ways to ensure alignment of local marketing programs. Comments

Is Your SEO Keyword Strategy In Line With Your Behavioral Targeting Segments?

Oct 5, 2011 - A few primary areas of alignment are critical to ensure effective connections between your SEO and behavioral marketing program. Comments

Riding the Wave: Syncing User Engagement With Marketing Messages

Sep 7, 2011 - How branded social media monitoring and website analytics can influence your marketing messaging. Comments

Changing Shape: How Device Selection May Indicate User Intent

Jul 13, 2011 - As non-PC devices become standard tools for web browsing, organizations must better predict the intent of users and optimize the experience accordingly. Comments

Beyond the Sale: Using Targeting to Increase Retention and Social Engagement

Jun 15, 2011 - Three considerations for extending targeting and engagement tactics beyond the sale. Comments

Transform Site Search

May 18, 2011 - Three keys to enhancing results presentation and relevancy. Comments

QR Codes Gaining Momentum As New Engagement Channel

Apr 20, 2011 - The question is not whether QR codes are a viable marketing option, but how can sophisticated marketers use QR codes to enhance targeting programs? Comments

Integrating Offline Data to Improve Online Relevancy

Mar 23, 2011 - A look at a few opportunities to begin bridging the gap towards a more comprehensive picture of customer need and intent. Comments

Embracing the Local Movement

Feb 23, 2011 - Three easy steps to localize your user experience. Comments

Socializing Behaviors: 4 Opportunities to Enhance Traditional Targeting

Jan 26, 2011 - Advanced behavioral targeting is becoming a reality, driven in part by four trends and technologies that are now a growing part of everyday life. Comments

Privacy vs. Security: What's the Real Cause for Concern?

Dec 29, 2010 - Failure to differentiate between consumer privacy and security of personal information could change the Web as we know it. Here are 3 what-if scenarios. Comments

Diminishing Returns

Dec 1, 2010 - Five factors impacting behavioral ROI. Comments

Embracing the Anonymous Customer

Nov 3, 2010 - When to take the "less is more" approach in engagement marketing. Comments

Social: The Next Frontier of Behavioral Targeting?

Oct 27, 2010 - Facebook, Twitter, and YouTube have unique characteristics that open the door to extensive behavioral opportunities. Here is how each differs. Comments

Missing the Mark – When Targeting Backfires

Oct 6, 2010 - Marketing executives are under pressure to deliver measurable results. Don't fall into these traps. Comments

Maximizing Customer Value With Behavioral Marketing

Sep 8, 2010 - A comparison of Pat's King of Steaks and The Palm restaurant shows that by understanding who may see your message, you can better predict those that will effectively digest it. Comments

Soft Sell vs. Hard Sell

Jul 14, 2010 - Using behavioral marketing to speak to your audience. Comments

Breaking the Content Barrier

Jun 16, 2010 - Why do marketers make it so incredibly difficult for prospective customers to find relevant content? Consider these areas for dynamic targeting. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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