Marketing News & Expert Advice
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What's New in Mobile Ad Tracking for App Publishers
Jun 28, 2012 - An update on how Google and Apple approaches to using device identifiers and what that means for marketers. Comments
In-App Purchases Driving Top Grossing Apps
Mar 10, 2011 - It's all about giving consumers options so that every segment of the population can be a satisfied, paying customer. Comments
Top the iOS App Store Rankings by Getting All Your Ducks in a Row
Feb 10, 2011 - Use SEO, advertising, promotion, PR, cross-promotion, and trade shows to catapult you to the top of the App Store rankings. Comments
How Apps Will Be Used by Marketers in Tomorrow's Connected Devices
Jan 13, 2011 - TVs, kitchens, laundry rooms, cars, and tables – soon everything will be "connected." Comments
How App Marketing Differs From Search Engine Marketing
Nov 30, 2010 - Need to explain how app marketing works? Try comparing and contrasting it to search marketing. Comments
Holiday App Store Traffic Is Insane, Don't Miss Out
Nov 2, 2010 - Tips for promoting your app during and after the Christmas holiday shopping season. Comments
What Apple's New App Guidelines Mean for Mobile Marketers
Oct 5, 2010 - Three key points from the App Store Guidelines you should take note of, and one thing to dream about. Comments
What Advertising Strategies Work With Social Apps?
Sep 7, 2010 - Consider how these four companies connected with people through social activities on the iPhone or Facebook. Comments
15 Ways to Increase Application Use
Aug 10, 2010 - Increase application use by applying engagement tactics of game app developers. Comments
Creating an Effective App Distribution Plan
Jul 13, 2010 - Insight on how to increase mobile app distribution based on Android, BlackBerry, and iOS application research with consumers Comments
Tips on How to Get Top iPhone Apps
Jun 15, 2010 - A survey of B2B mobile app developers provides insights into why some applications rise to the top spot in app stores. Comments
Rants and Anti-Rants From Top-Grossing App Developers
Dec 15, 2011 - App development remains difficult because of these five factors. Will they ever be remedied? Comments
App Marketing: Native Apps vs. Web Apps, or How About a Hybrid?
Nov 17, 2011 - Four factors to consider when trying to decide what type of app you should develop. Comments
Tips on Growing Your App Business Using Actionable Insights
Oct 20, 2011 - Four ways you can use your data for actionable insights that will have a major impact on your app business. Comments
How Android Holds Up Against iOS
Sep 22, 2011 - A look at how the Android operating system impacts user acquisition for apps. Part two in a two-part series. Comments
How User Acquisition Differs Based on Operating System: iOS vs. Android
Aug 25, 2011 - A look at how the iOS operating system impacts user acquisition for apps. Part one in a two-part series. Comments
What's New in Behavioral Targeting for Mobile Advertising
Jul 28, 2011 - A look at the challenges and potential opportunities. Comments
How Mobile Is Getting More Social
Jun 30, 2011 - A look at how Facebook, Twitter, Apple, and game app platforms are making it easier to be social on the go. Comments
How Being Innovative Really Pays Off in Mobile Advertising
Jun 2, 2011 - Four ways you can take advantage of the shift in mobile marketing. Comments
To App or Not to App? Branded Apps Drive User Relationships
May 5, 2011 - Tips for brands that want to connect with customers on smartphones. Comments
Why Ad Bursts Work to Drive App Installs
Apr 7, 2011 - Burst campaigns get high App Store rankings. It is a science to optimize the spend for the ultimate profit from your apps. Comments
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