WildTangent Targets Social Media Games and Virtual Worlds

Feb 23, 2010 - New platform seeks to aggregate audiences across several online gaming experiences. Comments

How Vivaki's 'The Pool' Settled on 'Ad Selector' Video Format

Feb 23, 2010 - Agency execs present a detailed case for more user choice in video ads. Comments

At IAB Annual Meeting, Talk of New Money for Digital Ads

Feb 23, 2010 - Speakers from PepsiCo and The Jordan, Edmiston Group described a continued influx of cash - from both brands and investment firms. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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