Marketing News & Expert Advice
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Havas Strengthens Big Data Capabilities With Acquisition of MFG Labs
Jun 6, 2013 - Havas Media has acquired Paris-based MFG Labs for an undisclosed sum. In a statement from the agency group, the move has been made in order to strengthen core data and analytics across its portfolio. Comments
The Ad That Got Everyone Talking - and Not in a Good Way
May 1, 2013 -
Last week, Hyundai apologized for an ad that featured a man attempting to commit suicide in his garage with exhaust fumes from one of its SUVs. A week later and despite Hyundai's efforts to cover its tracks, the video ads are still going strong.
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Tealium Offers 500 Digital Marketing Vendor Tags
Apr 29, 2013 -
Tag management company, Tealium, is now offering pre-configured turnkey integration with 500 digital marketing vendor tags.
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VIDEO: Andy Jacobs, CTO of MRM Discusses Partnership With Adobe
Apr 26, 2013 -
ClickZ's Melanie White speaks to Andy Jacobs, chief technology officer at MRM about the agency's partnership with Adobe.
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VIDEO: Adobe Marketing Cloud Brings Efficiency to Agency Campaigns
Apr 25, 2013 -
ClickZ speaks to Sid Shah, director of business analytics at Adobe about the recently released Marketing Cloud. Shah believes the product suite brings efficiency to agency campaigns.
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AP Twitter Hacking Highlights Need for Increased Online Security Measures
Apr 23, 2013 -
Earlier today, hackers compromised the Twitter account of the Associated Press (AP) sending out an erroneous tweet about an attack at the White House, that almost crippled the stock market. The incident has caused serious concerns about the social...
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Nissan Sentra Wants to Impress With Omar Epps
Apr 23, 2013 -
Nissan is leveraging the powers of Hollywood and social media in its latest marketing campaign. Dubbed ‘Impress with Sentra’ the interactive Facebook program enables users to create and share personalized videos featuring House and MD actor, Omar Epps...
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ClickZ and BrightWave Publish New Email Marketing Book
Apr 19, 2013 -
ClickZ along with email marketing expert, Simms Jenkins, chief executive of BrightWave Marketing, have published a book entitled “The New Inbox: Why Email Marketing is the Digital Marketing Hub in a Social & Mobile World.”
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IAB Mobile Marketplace: Understanding the Full Value of Mobile With Google
Apr 18, 2013 -
If the goal of your company is to drive in-store visits, then brand lift in intent to visit is the metric that matters and should be understood, says Tim Reis, head of mobile and social solutions, Americas at Google.
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Google Relaunches Person Finder In Response To Boston Tragedy
Apr 16, 2013 -
Google relaunches Person Finder tool allowing family and friends of Boston's tragedy to enter the name of a person they are looking for, or share information about someone who is there.
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Twitter's Take on the Boston Marathon Tragedy
Apr 15, 2013 -
As the sad news of the Boston marathon bombings continues to be revealed, the power of Twitter has made sure that once again, we are at the forefront of the news as it happens.
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360i Expands Into Canada
May 30, 2013 -
Digital agency 360i has expanded its global footprint with the opening of an office in Toronto.
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Machinima Reaches Record Download Levels With New Xbox 360 App
May 23, 2013 -
When Microsoft reveals a new media-streaming app for its Xbox 360, it is usually only available in a few countries. This time however, the Machinima app that was launched in April earlier this year, went live in all of the countries that sold the console...
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Conde Nast Expands Digital Network With Wired Video Series
May 21, 2013 -
Conde Nast Entertainment (CNE) has expanded its digital video network with the addition of Wired to its range of titles.
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Marketo Shares Jump 57% in IPO
May 17, 2013 -
Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $79 million in its initial public offering (IPO).
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Pandora Launches e-Business Ad Integration for Simpler Media Buying
May 15, 2013 -
Pandora has revealed a new e-Business advertising technology solution that it claims will allow for frictionless planning and buying for media buyers.
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VIDEO: SapientNitro Pushes Digital Into Physical Places
May 15, 2013 -
Chris Cobb, creative director at SapientNitro talks to ClickZ about some of the work the agency has been doing recently.
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AT&T's Cute Kids Are Back for Mother's Day
May 10, 2013 -
AT&T is taking a break from phones and giving some cute love to moms for Mother's Day.
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VIDEO: An Interview With Omnicom Digital and Critical Mass
May 9, 2013 -
ClickZ speaks to Jonathan Nelson, chief executive of Omnicom Digital, and Dianne Wilkins, chief executive of Canadian- based ad agency, Critical Mass.
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YouTube Reveals Leaderboard of Top 10 Most Watched Ads in April
May 8, 2013 -
YouTube has released its leadership board listing the top 10 most watched video ads in April. Leading the way with over 44 million views in less than one month is Evian: Baby&Me / The New Evian Film.
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Child Abuse Ad Uses Lenticular Tech to Deliver Hidden Message
May 7, 2013 -
Spanish foundation, Aid to Children and Adolescents at Risk (ANAR) has joined forces with the Grey Group Spain ad agency, to create an innovative campaign that delivers a hidden message to children suffering from abuse.
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