Marketing News & Expert Advice
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Digitas and LBi Merge to Become Complete International Digital Agency
Feb 6, 2013 - Publicis group will merge its largest US digital ad agency Digitas, with its recently acquired European entity LBi, to form DigitasLBi. Headquartered in Paris, the combined venture will be led by LBi chief executive Luke Taylor, who has been appointed as DigitasLBi's global CEO. Comments
VIDEO: ClickZ Talks Mobile Metrics With comScore
Dec 3, 2012 -
ClickZ's Melanie White catches up with Diran Hafiz, sales director, mobile, at comScore.
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Twitter Extends Reach Into APAC By Partnering With Komli Media
Nov 30, 2012 -
Twitter has stepped-up a gear in its efforts to draw revenue from its growing user base Asia, by securing an exclusive deal with its first advertising partner, Komli Media, to sell its promoted products in the region.
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VIDEO: ClickZ Talks Engagement With Industry Evangelist
Nov 28, 2012 -
ClickZ's Melanie White catches up with Mel Carson, founder of Delightful Communications, at SES Chicago.
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Happy Thanksgiving From the ClickZ Team
Nov 22, 2012 -
On behalf of the entire team at ClickZ, we wanted to wish all of our readers a Happy Thanksgiving.
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AOL Appoints Head of Agency and Industry Relations
Nov 21, 2012 -
AOL has appointed Jack Bamberger as head of agency and industry relations. Based in New York, Bamberger will work with AOL’s largest advertising customers, the holding companies and advertising agencies.
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SapientNitro Hires Former BBDO CEO
Nov 20, 2012 -
SapientNitro has appointed Chris Hall as the agency's managing director of the Southeast region. Based in Atlanta, he will report to Alan Wexler, executive vice president and managing director of SapientNitro in North America and Europe.
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SES Chicago: Mobile Apps or Sites. That Is the Question
Nov 15, 2012 -
The contentious debate between whether mobile applications or optimized sites are the better choice for marketers led the conversation at SES Chicago.
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SES Chicago: ClickZ and Google Analytics Unveil Mobile Metrics Report
Nov 14, 2012 -
Mobile has become a core focus for all integrated marketing campaigns. So much so, that 87 percent of marketers are planning to increase their emphasis on mobile in 2013, according to a report revealed by ClickZ and Google Analytics at SES Chicago...
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ClickZ Weathers the Storm
Nov 9, 2012 -
Flooded homes, ruined cars, blacked out streets... these are the kinds of things you see "somewhere else," not in New York City. Despite the devastation caused by Sandy, ClickZ weathered the storm.
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Kenshoo Secures $12 Million in Late Stage Financing
Nov 5, 2012 -
Digital marketing software company Kenshoo has raised $12 million in a late stage financing round led by Tenaya Capital. All existing Kenshoo investors including Sequoia Capital, Sequoia Growth Fund, and Arts Alliance participated in this latest round...
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Twitter Secures Its Largest Deal With Acquisition of Bluefin Labs
Feb 5, 2013 -
Twitter has acquired social analytics company Bluefin Labs, according to reports released today. The sum of the acquisition is still unknown but sources claim that this is the social-networking giant's biggest deal in its history.
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Internet Marketing Ninjas Hires Chris Boggs as CMO
Feb 4, 2013 -
Internet Marketing Ninjas (IMN) has appointed Chris Boggs as the company's chief marketing officer (CMO). In his new role, Boggs will be working closely with the leadership team to help define and grow operations and long-term client deliverable.
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Machinima and Ultra Music Form Partnership to Boost Engagement
Jan 31, 2013 -
Machinima, the video entertainment network for young males, and ULTRA Music have established a partnership aimed at boosting engagement for both brands.
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Rio SEO Launches Social Media Marketing Suite
Jan 29, 2013 -
Software tool provider, Rio SEO, has launched a suite of social media marketing products to complement their existing automation tools.
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Agency Profile: Performance Is Key for Convurgency
Jan 28, 2013 -
"No win, no fee" is a line that we've all heard somewhere before. And while these few words are generally associated with litigation claims, this has been the theme of the business model that has yielded the success that interactive marketing agency...
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Bid Management- Why It Matters
Jan 22, 2013 -
In a forever evolving complex digital landscape, marketers are turning to bid management platforms to streamline workflows and drive effective campaigns.
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ClickZ and SEMPO Launch Search Marketer Salary Survey
Jan 11, 2013 -
ClickZ has partnered with SEMPO to launch an industry wide survey to assess the current state of compensation of search marketing professionals in relation to region, experience and responsibly.
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LivingSocial Appoints Barry Judge as CMO
Jan 10, 2013 -
Social commerce website, LivingSocial, has appointed Barry Judge as chief marketing officer. Based in Washington DC, Judge will oversee all aspects of marketing for the company, including online and offline advertising, brand management, social media...
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ClickZ and Efectyv Marketing Launch Industry-First Survey on Convergence Analytics
Dec 13, 2012 -
ClickZ and Efectyv Marketing have launched an industry-first survey on Convergence Analytics for digital marketers, that will be expanded into a report.
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AOL Advertising.com Group Hires Kline as CMO
Dec 12, 2012 -
AOL's Advertising.com Group has appointed Allie Kline as chief marketing officer. Kline will report directly to Ned Brody, chief executive of Advertising.com Group.
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