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Facebook Acquires WhatsApp in $19 Billion Deal

Feb 19, 2014 - Facebook will acquire smartphone-messaging app WhatsApp for a $19 billion cash-and-stock deal. The move pushes the social network further into the fast-growing mobile messaging market. Comments

Flappy Bird Stops Flapping Despite $50K Per Day Ad Rev. - Or Does It?

flappy-bird2 Feb 11, 2014 - Flappy Bird, has flown the coop. The highly popular game has disappeared from the app stores despite it generating considerable numbers in ad revenue. Comments

Leading Question: How Will the Internet of Things Change Digital Marketing as We Know It?

Internet of Things Feb 6, 2014 - How will the Internet of Things impact digital marketers over the forthcoming year and where will we see the biggest changes? ClickZ asked a number of agency leaders their thoughts. Comments

Guardian Strengthens Revenue With Launch of Private Video Ad Marketplace

The Guardian Jan 14, 2014 - UK- based Guardian News & Media (GNM) has signed a deal with AOL Networks’ video ad platform, Adap.tv, to provide a private video ad marketplace for the publisher. The company will sell video ad inventory programmatically to select trading desks and... Comments

CES 2014: Yahoo Reveals Aviate Acquisition, News Digest App & New Ad Product Suite

marissa-mayer-speaking Jan 8, 2014 - Yahoo CEO, Marissa Mayer, reaffirms the company's focus on mobile with an acquisition announcement and the launch of a new app. She also reveals the introduction of a new ad product suite. Comments

No.8 Most Read Article of 2013: Cannes 2013 Video: MMA & Mondelez - Every Moment Is Mobile

mma-mondelez Dec 27, 2013 - The Mobile Marketing Association's (MMA) Greg Stuart and Mondelez International's Bonin Bough talk to ClickZ about the new positioning announced at Cannes Lions. Comments

Educational Initiative B2Beacon Launches to Assist B2B Digital Marketers

b2b Dec 17, 2013 - B2Beacon aims to provide free, unbiased educational resources for B2B digital marketers including: a new approach called “The Company Buying Journey”; how-to guides, as well as insights and case studies from the front lines. Comments

VIDEO: What Should Digital Marketers be Focused on in 2014?

2013-to-2014-year-in-review Dec 16, 2013 - Greater investment in video and mobile, as well as a stronger customer journey through better story telling are just some of the recommendations from our industry experts on key focal points for 2014. Comments

Happy Thanksgiving From the ClickZ Team

thanksgiving-2010-google-doodle-3 Nov 28, 2013 - On behalf of the entire team at ClickZ, we wanted to wish all of our readers a Happy Thanksgiving. Comments

SES Conference & Expo Rebrands to ClickZ Live

clickzlive-newyork Nov 19, 2013 - ClickZ's sister brand, SES Conference & Expo, is undergoing a makeover and rebranding to ClickZ Live. The new conference series will be an extension of ClickZ.com and will incorporate all the many verticals that are available in our online publication... Comments

VIDEO: Agencies Face Significant Digital Marketing Skills Shortage [Study]

kahlow Nov 14, 2013 - Ad agencies and Fortune 500 companies face significant digital marketing skills and knowledge shortages, according to part one of a report released by the Online Marketing Institute (OMI) in partnership with ClickZ and Kelly Staffing. Comments

#SESCHI: Influx of Newbies Shows Maturity of Search Industry [SEMPO Survey]

salary-sacrifice Nov 6, 2013 - The new SEMPO 2013 Salary Survey showed that the average salary for search professionals decreased from $75,543 to $68,600. And that's good news. Comments

Pinterest Introduces Related Pins for Better Discovery

pinterest-relatedpins Oct 31, 2013 - Pinterest is adding ‘related pins’ to users’ home feeds, in a bid to improve its discovery features and pin-based recommendations. Comments

Twitter Sets IPO Price at a Precautious $17 to $20 a Share

twitter Oct 25, 2013 - Twitter has unveiled the price range for its shares when the company lists on the stock exchange. Comments

VIDEO: How Chanel Inspired a Girls Lounge for Marketers

chanel1 Oct 7, 2013 - Shelley Zalis, CEO of Ipsos Open Thinking Exchange, explains to ClickZ how Chanel's wisdom inspired her to create the 'Ipsos girls lounge', a social place to hang for 'women ambassadors' in marketing. Comments

Woohoo, Facebook Finally Lets Users Edit Posts After Sharing (on Android)

facebook-homepage Sep 26, 2013 - For the first time, Facebook is letting users edit their posts after the fact. The change comes to the web and Android in an update today; an iOS version is hoped to follow soon. Comments

ClickZ Names Winners of 2013 Hall of Fame Awards

cz-awards Sep 11, 2013 - ClickZ announced the winners of its first ever Hall of Fame awards during a champagne reception at SES San Francisco. The awards recognize individuals who have demonstrated strong leadership and provided an exceptional contribution to the digital marketing... Comments

Video: BrightEdge Focuses on Innovation and Delivering for Customers

jimyu-interview Sep 2, 2013 - An interview with Jim Yu, CEO of BrightEdge, at the company's Share13 conference. Comments

Ticketmaster CEO Jumps Ship to Twitter

twitterbird Aug 27, 2013 - Twitter has appointed ex-Ticketmaster chief executive Nathan Hubbard as its first ever head of commerce. Comments

Barclaycard US Asks Fans What They #LiketoLove

barclaycard Aug 16, 2013 - Barclaycard US has launched its first socially driven campaign on Facebook asking fans what they #LiketoLove. Comments

Facebook Partners With OpenTable for Easy Social Dining/ Integrates TV Listings

dinner Aug 12, 2013 - Dinner and a movie? Facebook adds two new features to its mobile pages to make eating and watching that much easier. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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