Marketing News & Expert Advice
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Xaxis Expands Asia Footprint in Thailand, Taiwan, and Japan in Pipeline
Apr 4, 2013 - WPP's audience buying firm continues Asia expansion with plans to be in 13 markets by year end. Comments
Standard Chartered Matches Facebook Likes to Raise Money for Charity
Feb 26, 2013 -
TBWA digital arts network has helped the bank increase its fan base from 17K to 50K fans within two months through community engagement via Facebook.
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What the Google-Qihoo Partnership Means for Marketers
Feb 22, 2013 -
Search marketers are already using Google AdWords to buy Qihoo ads in China.
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How Rally APAC Convinces Brands to Invest in Social Marketing
Feb 20, 2013 -
Companies in the region are coming to terms with the value of earned media and the importance of having a social marketing strategy.
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Changi Airport Taps the Power of Photo-Sharing via Instagram
Feb 15, 2013 -
In this Q&A, Changi's community manager shares why and how they use Instagram to inspire travel and ignite the love for its airport.
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Cathay Engages Instagram Fans to Celebrate the Snake Year
Feb 7, 2013 -
Cathay Pacific, Changi Airport, and Starbucks are capitalizing on the niche network to roll out photo contests.
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Exec Moves at Google, Starcom, PHD, Mindshare, Razorfish, and Aegis
Jan 31, 2013 -
Agencies in the digital world have been busy promoting their execs to new roles or across markets in January, at least in Asia.
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ComScore on Analytics Trends in 2013 [Video]
Jan 11, 2013 -
India-based comScore exec says more brands will build integrated campaigns that include mobile and online in 2013.
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Snapdeal on Analytics Trends in 2013 [Video]
Jan 11, 2013 - Snapdeal exec shares how marketers will see a huge lift in ROI when their decisions are driven by data. Comments
Hari Krishnan Promoted to LinkedIn APAC and Japan MD
Jan 10, 2013 -
LinkedIn has promoted its employee number one in Asia to MD in APAC and Japan.
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SapientNitro on 2013 Digital Marketing Trends in India
Jan 9, 2013 -
SapientNitro director of marketing strategy says big data will be big in India this year.
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