Oct 20, 2010 - Auditing your own e-mail program and implementing these six tips will help your e-mail program mature and generate even more leads and revenue. Comments
Oct 6, 2010 - Think about your audience, think beyond your product, think about the customer lifecycle, think multichannel, and think quality over quantity. Comments
Sep 22, 2010 - And five tips to increase the likelihood that your e-mail messages will appear in the "Important" pane and not end up as "Everything Else." Comments
Sep 8, 2010 - E-mail marketing for conferences and other events can help you understand your audience and more. Here's how. Comments
Aug 25, 2010 - Design a B2B newsletter that informs your subscribers and helps them improve their job performance with these three steps. Comments
Aug 11, 2010 - Develop a lead-nurture e-mail series that will help you gather more information about your leads so you qualify and prioritize them. Comments
Jul 28, 2010 - Work with your sales team, build your list organically, and don't turn to list rental in a panic. Comments
Jul 14, 2010 - Four tips to create relevant e-mail marketing messages and six metrics to measure engagement. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.