websitetrafficasia1

Organic Search Traffic Data: Are You Looking at the Right Numbers?

Apr 18, 2011 - Consider these five key points to understand and optimise your search data. Comments

SEO for Reputation Management – Because Everyone Likes to Gossip

japanesenewyear Feb 14, 2011 - How Groupon Japan's sales dipped since the Osechi incident and what it could have done to manage its search results. Comments

Are You Ready for the Yahoo-Google Partnership in Japan?

googleyahoo1 Jan 4, 2011 - Yahoo Japan and Google Japan are moving ahead with their search partnership. Comments

Japanese Keyword Selection for SEO

japanyen Nov 8, 2010 - To optimise your site for the Japan market, you must select the right keywords in the local language. Here are three tips to get you started. Comments

Social Media Marketing - The Japanese Way

Aug 2, 2010 - A look at the major social media players in Japan and the country's role in social media marketing. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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