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Latinos at the Movies

Gustavo Razzetti  |  Marketing to Latinos

Mar 29, 2011 - It's no secret the film industry is hurting. Perhaps Hollywood is not taking full advantage of America's new demographics. Comments

Gustavo Razzetti  |  Marketing to Latinos

The Latino Shift

Mar 15, 2011 - A look at Latino social dynamics and the implications for marketers in light of the increase in the Hispanic contribution to the overall U.S. population growth. Comments

Gustavo Razzetti  |  Marketing to Latinos

The Super Bowl of Demographics

Mar 1, 2011 - The 2010 U.S. Census proves that there are new dynamics going on that will have a huge impact in the way we do marketing to Latinos. Comments

Gustavo Razzetti  |  Marketing to Latinos

The Blurring Borders of Latinos and Sports

Feb 15, 2011 - Latino sports fans are almost 80 percent more likely than most Americans to purchase from companies that sponsor sports teams. Comments

Gustavo Razzetti  |  Marketing to Latinos

Winning the Game

Feb 1, 2011 - Game publishers and big advertisers are missing out on the opportunity to connect with Latinos. Here's why. Comments

Gustavo Razzetti  |  Marketing to Latinos

The Mobile Latino: Catch Me if You Can

Jan 18, 2011 - Mobile marketing is becoming an important medium for reaching the dynamic Hispanic population…and Latinos are quickly becoming trendsetters in their own right. Comments

Gustavo Razzetti  |  Marketing to Latinos

Humanizing Your Brand

Dec 20, 2010 - A look at how other brands are creating a more personal and human experience with Latino consumers. Last in a two-part series. Comments

Gustavo Razzetti  |  Marketing to Latinos

Facebook: The Latino Way

Dec 6, 2010 - Brands are connecting to Latinos on Facebook by tapping into the Latino soul. Consider these examples. Comments

Gustavo Razzetti  |  Marketing to Latinos

Engaging Latinos – The Role Your Digital Strategy Should Play

Nov 22, 2010 - What the digital divide between U.S.-born and foreign-born Latinos means for marketers. Comments

Gustavo Razzetti  |  Marketing to Latinos

The Paradox of Being (Named) Latino

Nov 8, 2010 - A single tag can be misleading – showing the part and not the whole. But why are we proud of our Latino origin, but hate when we are labeled by others? Comments

Gustavo Razzetti  |  Marketing to Latinos

Marketing to Latinos: The Challenges of Naturalization

Oct 25, 2010 - What will the future be like for Latino marketing now that it has officially become a citizen? Comments

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