Marketing News & Expert Advice
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What the Google-Easter Flap Really Tells Us
Apr 2, 2013 - Are conservatives really ready to embrace Latinos? Comments
Latino Celebrity Marketing: Does Digital Make a Difference?
May 29, 2012 - To the age-old game of celebrity marketing, what does digital add to the mix? Comments
Obama's May Surprise
May 15, 2012 - When a campaign race looks like a toss-up, what matters the most? A lesson for all marketers. Comments
Nielsen to Marketers: Hispanics Won't Stop and Melt for You
May 1, 2012 - A new study challenges an old notion - the so-called "melting pot." Comments
A New Kind of Cinco de Mayo Party
Apr 17, 2012 - Why an ethnic pride day in 2012 means so much more than beer and chips. Comments
Latinos and Autism: When Bad News Is Good News (Maybe)
Apr 3, 2012 - In the age of social, a tough trend can be leveraged for the public good. Comments
The New Social Restaurant: A Miami Story
Mar 20, 2012 - How do you become a world-class brand with zero advertising budget? Go ask Jimmy and Natascha. Comments
Time Covers the Latino Spring (but Who Owns the Moment?)
Mar 6, 2012 - A magazine cover creates a sensation…and a moment for more serious reflection. Comments
From East LA to Napa Valley: A Rebel's Journey Through the Marketing World
Feb 14, 2012 - In the rough-and-tumble of cultural marketing, what does it take to make a difference? Comments
Showdown in Florida: Who Owns the Latino Narrative?
Jan 24, 2012 - What marketers and politicians need to know in the pre-election economy. Comments
The Power of the Latino Professional Network
Dec 27, 2011 - Aiming to do more networking in 2012? First, you should know the groups that have already done the work. Comments
Marketing Becomes Post-Cultural
Mar 5, 2013 -
What happens when there's no longer a mainstream? A few words of advice to all marketers, regardless of their stripes.
Comments
Louis Pagan: RIP
Feb 5, 2013 - A pioneer in social media has passed on. But he leaves a social legacy. Comments
Are Brazilians Latino (and Does Anybody Care)?
Jan 1, 2013 -
With close to 200 million in the homeland alone, Brazilians certainly matter. But why have they been left out of the Latino marketing party?
Comments
Marketers Need to Redraw Their Puerto Rican Map
Nov 20, 2012 -
The 2012 election was a wake-up call: this market may not be what you think.
Comments
Today's Big Question: Will Latinos Be the Big Story Tomorrow?
Nov 6, 2012 -
Latinos loom large this Election Day, and the stakes are huge. Here's what folks in the media are saying.
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Latinos Could Decide the Election for Obama - but Will They Vote?
Oct 9, 2012 -
Obama is counting on them. But will they be counted?
Comments
Latinosphere: The Book
Aug 7, 2012 -
The "Marketing to Latinos column" comes of age; today we announce the book.
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How to Create a Bad Ad (in Spanish)
Jul 10, 2012 - Sometimes it's so bad it's good. But too often it's just bad. Comments
What Latino Marketers Can Say About Asians
Jun 26, 2012 - No longer the fastest-growing immigrant group, Latinos still occupy a special place in the multicultural pantheon. Comments
The Great Wall of Latin America
Jun 12, 2012 - How do you market in a "low-trust" culture? Online, offline, and altogether. Comments
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