Community Measurement - What to Measure and Why!

Jul 14, 2011 - Four key metrics to consider when integrating social media into the marketing mix. Comments

Social CRM – The Future Is Now

Jun 16, 2011 - Three big changes marketers will see as brands explore and invest in marketing programs and social communities that attempt to build relationships. Comments

Building Commerce Around Your Facebook Community

May 19, 2011 - Coca-Cola, Starbucks, Miami Heat, Pawn Stars, and more have set up shop on Facebook. See who else has embraced F-commerce. Comments

Hispanic + Social = $$

Apr 21, 2011 - Brands need to embrace social media to build community and engagement with the U.S. Hispanic population. Comments

Check In Before Users Check Out

Mar 24, 2011 - A missed opportunity at an airport restaurant provides five location-based lessons for marketers. Comments

How to Get Twitter Working for Your Brand

Feb 24, 2011 - Six tips to get you started on building a community of influential and engaged followers. Comments

6 Steps to a Healthy Facebook Community

Jan 27, 2011 - Best practices for finding and connecting with brand advocates. Comments

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