Sep 8, 2011 - Three tips to convince the executive suite to invest more in social media and community efforts. Comments
Jul 14, 2011 - Four key metrics to consider when integrating social media into the marketing mix. Comments
Jun 16, 2011 - Three big changes marketers will see as brands explore and invest in marketing programs and social communities that attempt to build relationships. Comments
May 19, 2011 - Coca-Cola, Starbucks, Miami Heat, Pawn Stars, and more have set up shop on Facebook. See who else has embraced F-commerce. Comments
Apr 21, 2011 - Brands need to embrace social media to build community and engagement with the U.S. Hispanic population. Comments
Mar 24, 2011 - A missed opportunity at an airport restaurant provides five location-based lessons for marketers. Comments
Feb 24, 2011 - Six tips to get you started on building a community of influential and engaged followers. Comments
Jan 27, 2011 - Best practices for finding and connecting with brand advocates. Comments
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Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.