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Email Marketing: Are You Ready For 2011?

Jan 3, 2011 - 5 key challenges and opportunities for email marketers in the coming year. Comments

5 Challenges and Opportunities for E-mail Marketers in 2011

Jan 3, 2011 - Customers will be on the move in the coming year. And marketers must keep up with them. Comments

Harnessing the E-mail Marketing Power of the iPad

ipadmail Nov 22, 2010 - Tablet computers such as the iPad are fast becoming the accessory of choice. Here's what you need to consider for email marketing on these devices. Comments

Google Priority Inbox - Great for Marketers

gmailpriorityinbox1 Oct 26, 2010 - Seven ways to ensure your marketing messages are a priority in Gmail - and don't end up with 'Everything Else'. Comments

Privacy and E-mail Best Practices

privacy Sep 29, 2010 - Good standards lead to a greater level of trust, higher opening rates, and greater engagement. You get your message across and the customer is more likely to buy something. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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