The Importance of Standing for Something in Your Digital Investing

Apr 23, 2012 - If you are a brand entering or establishing presence in a newer auction marketplace, it's essential that you stand for something. Comments

Winning and the High Price of Fighting the Wrong Opponent

Mar 26, 2012 - It is essential to keep in mind what is important for sustained success - winning the hearts and minds of consumers through authentic stories and relevant connections. Comments

The Consumer Battle Rages on for Brands

Feb 27, 2012 - But the battlefields are changing. Comments

5 Questions That Yahoo's New CEO Must Address

Feb 6, 2012 - The company's success hinges on Scott Thompson's answers to these questions. Comments

A Marketing Reminder From Johnny on the Streets of Montreal

Jan 30, 2012 - Industry lessons can come from anywhere - not just career advertisers. Comments

The Most Important Question a Brand Must Answer for Success in 2012 Is...

Jan 3, 2012 - Brands have more opportunities to influence the purchase path a consumer will take. Comments

Casting the Right Hook Into the Digital Talent Pool

Dec 5, 2011 - Before we can become greater than our parts, we must change the current culture in digital advertising. Comments

Black Friday: Social Shopping 1.0

Nov 23, 2011 - Retailers must evolve online and cultivate a culture of social shopping that goes beyond in-store deals. Comments

One Move That Would Guarantee Google+ Beats Facebook

Nov 8, 2011 - Google has to provide a "+" to users and provide a completely different experience if it wants to surpass Facebook. Comments

The Common Characteristic of Winning Digital Companies

Oct 11, 2011 - According to Google, the company doesn't have better algorithms...just more data. Comments

Why Retailers' 'Ho Ho Ho' May Be an "Oh, No!" Without Mobile SEO

Sep 13, 2011 - For marketers to make the most of the holiday season, it is important to produce a compelling response via an optimized mobile experience. Comments

Google's Not Making You Stupid, It's Making You Obsolete!

Aug 16, 2011 - Are you setting yourself up to be a player in the future, or allowing your number to be a part of a growing story of a generation without perceived and ready opportunities? Comments

Will Search Shift the Social Battlefield Between Facebook and Google?

Jul 19, 2011 - The Clash of the Digital Titans has finally arrived. Comments

Google's Unhealthy Obsession With Speed

Jun 21, 2011 - Are the new Google Instant Pages short-term responses when consumers need long-term solutions? Comments

Building a Likable Partnership

May 24, 2011 - Facebook launches Facebook Studio to bridge the gap between media and publisher. Comments

1.3 Billion People Say They Don't Want to Search Anymore - Now What?

Apr 26, 2011 - The problem with search - it's neither a good journey nor a satisfactory destination. Comments

Recalculating the Click-Through Rate in Search

Mar 2, 2011 - Search engines talk about optimum consumer experiences, but they do not help brands make that happen. Comments

Spy Games - Search Engine Wars Go Public

Feb 3, 2011 - But what is the impact on advertisers? Comments

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