Aug 11, 2011 - The app-ification of computing - fad or for realz? Comments
Jul 14, 2011 - A dose of reality for the world of multi-platform, transmedia marketing. Comments
Jun 23, 2011 - As soon as you classify an experience as "mobile," you're taking it out of the entire digital landscape and putting it in a silo. Comments
May 31, 2011 - How the delivery of IP data through apps is changing how users access content. Comments
Apr 21, 2011 - Apps could save the traditional television business, but only if the industry gets out of its own way. Comments
Mar 24, 2011 - An in-depth look into the new daily tablet news magazine, The Daily, and what it means for brand messaging on the tablet. Comments
Feb 24, 2011 - There are two kinds of apps in this world: those that intend to make money, and those that intend to market. Comments
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014