Aug 11, 2011 - The app-ification of computing - fad or for realz? Comments
Jul 14, 2011 - A dose of reality for the world of multi-platform, transmedia marketing. Comments
Jun 23, 2011 - As soon as you classify an experience as "mobile," you're taking it out of the entire digital landscape and putting it in a silo. Comments
May 31, 2011 - How the delivery of IP data through apps is changing how users access content. Comments
Apr 21, 2011 - Apps could save the traditional television business, but only if the industry gets out of its own way. Comments
Mar 24, 2011 - An in-depth look into the new daily tablet news magazine, The Daily, and what it means for brand messaging on the tablet. Comments
Feb 24, 2011 - There are two kinds of apps in this world: those that intend to make money, and those that intend to market. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
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