ÜberTube vs. Brandcast: Is YouTube a Different Beast?

May 1, 2014 - YouTube is different in that it is like television, social media, and search, and can offer marketers additional opportunities - if they look for them. Comments

AOL Reveals 16 Original Programs at the NewFronts

aol-on Apr 29, 2014 - AOL announces 16 original shows that will premiere throughout the year on its network. It has also signed a deal with Nielsen that will provide TV-comparable audience measurement across all of its new series. Comments

Original Digital Video Programming to Be as Important as TV [Study]

online-video-1 Apr 29, 2014 - A new study shows that in the coming years, original digital video programming will become as important to a business' success as television advertising. Comments

YouTube Is Getting Ready to Celebrate Its 9th Birthday

youtube-logo Apr 28, 2014 - In honor of YouTube's birthday, ClickZ reviews its past nine years as a powerful online video platform. Comments

AOL and Microsoft Team Up to Offer Premium Content

aol-logo-eraser-red1 Apr 25, 2014 - Through a video partnership with Microsoft, AOL brands will be able to display their content on MSN and Bing apps. Comments

AOL Strikes Premium Motion Picture Deal With Miramax

aol-logo-eraser-red Apr 24, 2014 - A new deal between AOL and Miramax will allow users of the AOL On Network to view many of the studio's feature films free of charge. Comments

LiveRail Serves the Most Video Ads in March, Takes Top Spot in Ad Ranking

video-shutterstock-92000435 Apr 18, 2014 - In the most recent report from comScore, LiveRail overtook AOL, Inc. to solidify its position at the preferred sell-side video advertising technology provider. Comments

Americans Spent Almost 18 Hours in February Watching Online Video

video-shutterstock-92000435 Apr 14, 2014 - While the number of Americans watching online videos saw modest growth in the last year, the big news is the nearly 50 percent growth in the number of online content videos viewed each month and the nearly 150 percent growth in the number of video... Comments

New Face of TV Viewership: Laptops and Tablets and Phones, Oh My!

the-role-of-digital-in-tv Apr 10, 2014 - A new study from Google shows that TV viewers are increasingly turning to YouTube on their laptops, smartphones, and tablets for content related to their favorite TV shows. Comments

#CLZNY: B2B Case Study on Tensions and Reality of E-Business Integration

Concept image of integration Apr 8, 2014 - A candid look at the experiences and lessons learned from the website redesign and launch of a B2B company, including the original plan, the challenges that occurred, and the maintenance of collaboration. Comments

#CZLNY: Unlocking the Secrets to Mobile Video

mobile-video-on-apple-iphone-5 Apr 7, 2014 - At last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on YouTube Capture, Instagram, and Vine. Comments

AOL Announces "Connected," First Foray Into Long-Form Video

aol-on-network Apr 1, 2014 - "Connected," which captures the authentic voices of five individuals as they put their lives on camera, has seen tremendous success in international markets and will now be adapted for U.S. audiences by AOL. Comments

YouTube Unveils Brand Creator Playbook for Content Marketing Success

LEGO YouTube Channel Mar 31, 2014 - The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop content strategies that will resonate with 21st-century consumers and to build engaged audiences. Comments

comScore: Video Ad Views Hit 26.9 Billion in January

Woman Watching Video Feb 25, 2014 - According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9 billion. The number of video ad views is up 195.6 percent compared to January 2013. Comments

YouTube Beauty Vloggers Crush Big Industry Brands

The Massive YouTube Beauty Ecosystem Feb 4, 2014 - Shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of beauty personalities and vloggers who create YouTube beauty content focused on makeup, skincare, hair care, and nails. Comments

Which Commercials Scored in YouTube's Super Bowl 2014 Ad Blitz?

ad-blitz-youtube Feb 3, 2014 - Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most votes in the post-game voting on the YouTube Ad Blitz? Here's a post-game look at ad trends. Comments

Online Content Videos Hit Record 52 Billion Monthly Views

Selfie Shootout Jan 14, 2014 - Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online content videos in December. Meanwhile, video ad views have tripled to 35.2 billion in the past year. Comments

Unruly's Top 10 Social Video Trends for 2014

Future Next Exit Jan 9, 2014 - Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade. Comments

Top 20 YouTube & Video Marketing Stories of the Year

GEICO Hump Day Dec 24, 2013 - YouTube dominated the video marketing headlines again this year, but Vine and Facebook made waves as well. These were the 20 biggest stories in 2013. Comments

U.S. Video Ad Views Top 26 Billion in November, More Than Double One Year Ago

viral-video Dec 19, 2013 - Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 billion from 10.5 billion during the same period, according to comScore data. Comments

Top Trending Videos and Ads on YouTube in 2013

baby-me-the-new-evian-film-youtube Dec 11, 2013 - YouTube shares their most watched content of 2013, much of which actually came from creative brands. See how the "prankvertising" trend and other factors affected viral video this past year. Comments

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