GEICO Hump Day

Top 20 YouTube & Video Marketing Stories of the Year

Dec 24, 2013 - YouTube dominated the video marketing headlines again this year, but Vine and Facebook made waves as well. These were the 20 biggest stories in 2013. Comments

U.S. Video Ad Views Top 26 Billion in November, More Than Double One Year Ago

viral-video Dec 19, 2013 - Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 billion from 10.5 billion during the same period, according to comScore data. Comments

Top Trending Videos and Ads on YouTube in 2013

baby-me-the-new-evian-film-youtube Dec 11, 2013 - YouTube shares their most watched content of 2013, much of which actually came from creative brands. See how the "prankvertising" trend and other factors affected viral video this past year. Comments

Branded Video Sharing Almost 50 Times Higher Than 5 Years Ago

viral-video-chart-geico-hump-day-camel-commercial-happier-than-a-camel-on-wednesday Dec 4, 2013 - Video ad sharing has increased almost 50x over the last eight years. Unruly’s latest interactive infographic visualizes the explosive growth of video sharing since 2006. Comments

Google Lets Advertisers Test Nielsen Measurement Tags on YouTube Ads

More Consumers Watch YouTube Than Cable Nov 13, 2013 - Google is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube. Many industry analysts say Google's new position could fuel the shift of additional TV ad dollars to YouTube. Comments

Brands Account for 40% of Top 1,000 Most Shared Instagram Videos

snoopygram Oct 23, 2013 - New data from Unruly shows that 40 percent of the thousands most shared Instagram videos last month came from brands. MTV had the most shared Instagram Video, alongside the NBA, Peanuts and GoPro. Comments

YouTube's Upgrades Its Comment System: 7 Ways Video Marketers Can Seize the Opportunity

Comments Oct 2, 2013 - In addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with your audience, developing relationships with top contributors, responding to comments, and much more. Comments

comScore: AOL Climbs to Second Place in Online Video Content Ranking

digital-video-strip Sep 24, 2013 - AOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago. Comments

Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

Social Buttons Under YouTube Videos Aug 29, 2013 - YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what's worth commenting on are the features that YouTube has quietly given video marketers. Comments

Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song

Oklahoma Music Hall of Fame Aug 15, 2013 - Oklahoma's Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486 percent year over year. TrueView ads accounted for 44 percent of all their site traffic. Comments

Study Reveals Significant Adoption of YouTube by Global Brands

Business video on YouTube is skyrocketing Aug 7, 2013 - A new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results. Comments

GEICO Hump Day Ad Dominates Social Video... on Wednesdays

geico-hump-day-chart Jul 24, 2013 - A new Unruly Media report finds a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on other days of the week. Also, online video ad shares increased by 7 percent in Q2 of 2013. Comments

How to Make Money on YouTube: 'Elementary'

Sherlock Holmes and Dr Watson Jul 8, 2013 - YouTube has made a number of recent announcements aimed at helping more than a million YouTube Partners from 30+ countries around the world earn more money from thousands of advertisers who are placing TrueView in-stream ads inside Partner videos. Comments

Let the Instagram vs. Vine Video Battle Begin!

battle-of-gettysburg-by-adam-cuerden Jun 26, 2013 - Within 8 hours of launching Video on Instagram, more than a year's worth of footage was shared. Meanwhile, the number of tweets containing a 6-second looping video from Vine has almost doubled in just two months, according to new Unruly Media data. Comments

Branded Videos Shared More Than 500,000 Times Every 24 Hours

video-brand-recall-uplift Jun 12, 2013 - New research demonstrates that social video recommendations significantly impact traditional brand metrics. Enjoyment of a video correlates positively with all tested brand metrics in the sales funnel, including favorability and purchase intent. Comments

How to Use Twitter's Vine App

wolverine-vine Jun 5, 2013 - Whether you use Twitter's Vine app to take customers behind the scenes of your brand, demonstrate new products/services, run competitions, or simply share things with your fans, consider these tips before activating your strategy. Comments

YouTube Slow Motion Tool Helps Turn Videos Into Epic Moments

rush-hour-in-ireland May 31, 2013 - Although videographers understand the benefits of using slow motion, an effect in film-making whereby time appears to slow down, marketers will want to understand when and how to use it to illustrate issues or demonstrate products more dramatically. Comments

Jeffrey Hayzlett to Keynote at SES Toronto 2013

jeff-hayzlett May 28, 2013 - As a best-selling author, business change agent, and marketing expert, Hayzlett led the turnaround of one of the most iconic brands in the world as the CMO of Kodak. Comments

YouTube Launches Paid Channels, Subscription Fees Start at $0.99 Per Month

jim-henson-family-tv-youtube-paid-channel May 10, 2013 - YouTube is launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Paid channels will become available to more qualifying partners in coming weeks. Comments

Intel YouTube Contest Draws Record Conversion Rates

myinteledge-youtube-inspiring-moments May 6, 2013 - Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen. Comments

6 Billion Hours of Video Watched on YouTube Each Month

gen-c-with-smartphone-watch-youtube May 6, 2013 - With 1 billion people visiting YouTube worldwide every month, virtually any audience that content creators or advertisers want to reach is on YouTube. But, according to Google, the audience that most marketers want to reach is called Generation C. Comments

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