aol-on-network

AOL Announces "Connected," First Foray Into Long-Form Video

Apr 1, 2014 - "Connected," which captures the authentic voices of five individuals as they put their lives on camera, has seen tremendous success in international markets and will now be adapted for U.S. audiences by AOL. Comments

YouTube Unveils Brand Creator Playbook for Content Marketing Success

LEGO YouTube Channel Mar 31, 2014 - The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop content strategies that will resonate with 21st-century consumers and to build engaged audiences. Comments

comScore: Video Ad Views Hit 26.9 Billion in January

Woman Watching Video Feb 25, 2014 - According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9 billion. The number of video ad views is up 195.6 percent compared to January 2013. Comments

YouTube Beauty Vloggers Crush Big Industry Brands

The Massive YouTube Beauty Ecosystem Feb 4, 2014 - Shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of beauty personalities and vloggers who create YouTube beauty content focused on makeup, skincare, hair care, and nails. Comments

Which Commercials Scored in YouTube's Super Bowl 2014 Ad Blitz?

ad-blitz-youtube Feb 3, 2014 - Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most votes in the post-game voting on the YouTube Ad Blitz? Here's a post-game look at ad trends. Comments

Online Content Videos Hit Record 52 Billion Monthly Views

Selfie Shootout Jan 14, 2014 - Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online content videos in December. Meanwhile, video ad views have tripled to 35.2 billion in the past year. Comments

Unruly's Top 10 Social Video Trends for 2014

Future Next Exit Jan 9, 2014 - Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade. Comments

Top 20 YouTube & Video Marketing Stories of the Year

GEICO Hump Day Dec 24, 2013 - YouTube dominated the video marketing headlines again this year, but Vine and Facebook made waves as well. These were the 20 biggest stories in 2013. Comments

U.S. Video Ad Views Top 26 Billion in November, More Than Double One Year Ago

viral-video Dec 19, 2013 - Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 billion from 10.5 billion during the same period, according to comScore data. Comments

Top Trending Videos and Ads on YouTube in 2013

baby-me-the-new-evian-film-youtube Dec 11, 2013 - YouTube shares their most watched content of 2013, much of which actually came from creative brands. See how the "prankvertising" trend and other factors affected viral video this past year. Comments

Branded Video Sharing Almost 50 Times Higher Than 5 Years Ago

viral-video-chart-geico-hump-day-camel-commercial-happier-than-a-camel-on-wednesday Dec 4, 2013 - Video ad sharing has increased almost 50x over the last eight years. Unruly’s latest interactive infographic visualizes the explosive growth of video sharing since 2006. Comments

Google Lets Advertisers Test Nielsen Measurement Tags on YouTube Ads

More Consumers Watch YouTube Than Cable Nov 13, 2013 - Google is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube. Many industry analysts say Google's new position could fuel the shift of additional TV ad dollars to YouTube. Comments

Brands Account for 40% of Top 1,000 Most Shared Instagram Videos

snoopygram Oct 23, 2013 - New data from Unruly shows that 40 percent of the thousands most shared Instagram videos last month came from brands. MTV had the most shared Instagram Video, alongside the NBA, Peanuts and GoPro. Comments

YouTube's Upgrades Its Comment System: 7 Ways Video Marketers Can Seize the Opportunity

Comments Oct 2, 2013 - In addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with your audience, developing relationships with top contributors, responding to comments, and much more. Comments

comScore: AOL Climbs to Second Place in Online Video Content Ranking

digital-video-strip Sep 24, 2013 - AOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago. Comments

Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

Social Buttons Under YouTube Videos Aug 29, 2013 - YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what's worth commenting on are the features that YouTube has quietly given video marketers. Comments

Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song

Oklahoma Music Hall of Fame Aug 15, 2013 - Oklahoma's Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486 percent year over year. TrueView ads accounted for 44 percent of all their site traffic. Comments

Study Reveals Significant Adoption of YouTube by Global Brands

Business video on YouTube is skyrocketing Aug 7, 2013 - A new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results. Comments

GEICO Hump Day Ad Dominates Social Video... on Wednesdays

geico-hump-day-chart Jul 24, 2013 - A new Unruly Media report finds a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on other days of the week. Also, online video ad shares increased by 7 percent in Q2 of 2013. Comments

How to Make Money on YouTube: 'Elementary'

Sherlock Holmes and Dr Watson Jul 8, 2013 - YouTube has made a number of recent announcements aimed at helping more than a million YouTube Partners from 30+ countries around the world earn more money from thousands of advertisers who are placing TrueView in-stream ads inside Partner videos. Comments

Let the Instagram vs. Vine Video Battle Begin!

battle-of-gettysburg-by-adam-cuerden Jun 26, 2013 - Within 8 hours of launching Video on Instagram, more than a year's worth of footage was shared. Meanwhile, the number of tweets containing a 6-second looping video from Vine has almost doubled in just two months, according to new Unruly Media data. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Technical Business Analyst
      Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...