Yahoo

Display Ad Revenue Modest in Yahoo Q1 2014 Earnings

Apr 16, 2014 - Search revenue increased by 5 percent in the first quarter of 2014, while display ad revenue saw a modest uptick of 2 percent. Comments

Twitter Faces User Interaction and Retention Problems

Twitter Logo Apr 15, 2014 - New research shows that Twitter is facing user interaction and user retention problems, with news that 44 percent of users have never sent a single tweet. Comments

Facebook Seeks to Clean Up News Feeds by Targeting Like-Baiting Posts

facebook-f-2013 Apr 11, 2014 - In an effort to tidy up users' News Feeds, Facebook is targeting brand Pages that explicitly ask for likes, shares, and comments to promote their posts. Comments

Is Twitter Saying Goodbye Retweet, Hello Share?

Share With Followers Mar 28, 2014 - Will retweets soon be rebranded as "shares" on Twitter? For some, that has already happened, as the change in terminology began rolling out for some mobile users this week. Comments

Twitter to Kill @ Replies and #Hashtags?

BuzzFeed Twitter No At-Reply Mar 24, 2014 - Could you imagine Twitter without @replies or #hashtags? It seems Twitter is considering eliminating both, even though they are deeply ingrained within Twitter user culture. Comments

Facebook Introduces New Policies to Restrict Gun Sales

facebook-f-2013 Mar 6, 2014 - Facebook is jumping into the gun rights debate by creating new clear policies regarding the gun sales on their social media platform. The aim is reportedly to stop what people say are rampant illegal gun sales. Comments

Facebook Update Shows Page Posts Tagged With Other Pages Liked

Facebook Page Tagging Feb 27, 2014 - If you follow or like a Page on Facebook, and another Page tags that page on Facebook within their own post, there's a higher likelihood that you'll see that post in your feed, even though you haven't liked or followed that brand or business. Comments

How Can Facebook Advertisers Combat Fraudulent Likes?

Percentage of 'Likes that engaged this month Feb 20, 2014 - After making it harder for Facebook Page owners to gain followers organically, advertisers are paying Facebook to generate likes, but finding non-existent engagement. Now what? Comments

Satya Nadella Named New Microsoft CEO

Satya Nadella is expected to be the next CEO of Microsoft Feb 4, 2014 - Microsoft has named Nadella as the company's third chief executive in its history. Additionally, Bill Gates will step down as chairman and move into a new position as technology advisor. Comments

Facebook Adds Twitter-Style Trending Topics

Facebook Trending Box Jan 17, 2014 - Facebook jumps on the Twitter bandwagon again, but this time with a trending feature that is designed to get people talking about interesting things that are happening in the world. Comments

Facebook to Eliminate Sponsored Stories

facebook-f-2013 Jan 10, 2014 - As of April 9, domain and open graph sponsored stories will no longer be served to users. Comments

#SESCHI: Marketers Must React Effectively to Social and Data

shutterstock-151852901 Nov 8, 2013 - In his keynote on November 7, Nick Burcher addressed hashtags, TV shows, YouTube, social listening, data analysis, paid media, calls to action and even the power outage during the Super Bowl. Comments

Creating Campaigns That Count: The Impact of Converged Media #SESCHI

SES Chicago Day 2 Keynote Nov 6, 2013 - With so many tools, channels, and devices to work with, how do marketers invest their resources and budgets effectively? Three of the top minds from Google, Performics, and Didit share their thoughts. Comments

Google Rolls Out AdWords Ad Rank Algorithm Update

Google AdWords Logo Oct 24, 2013 - Google has quietly rolled out an update to its AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad positioning decisions on search engine results pages. Comments

Google DoubleClick to Join FBX for RTB

doubleclicklogo Oct 22, 2013 - The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants have officially announced their partnership. Comments

Pinterest Introduces Promoted Pins to Select Audiences for Testing

Pinterest Promoted Pin Oct 11, 2013 - Users will start seeing promoted pins in their pin stream. Pinterest has officially begun including promoted pins, which appear almost identical to regular pins. Comments

Facebook Graph Search Update Digs Deep Into Posts, Comments & Check-Ins

Facebook My posts from last year Oct 4, 2013 - A new Facebook Graph Search update allows people to search not just for people and places, but also for posts, status updates, check-ins, and comments. Comments

Google Web Designer for HTML5 Ads Launches in Public Beta

Google Web Designer Oct 3, 2013 - Google has released Google Web Designer in public beta, enabling advertisers to create HTML 5 advertisements. Comments

Why Google Wants to Know About Small Websites That Aren't Ranking Well

matt-cutts-talks-links Sep 3, 2013 - Do you have a small website that isn't performing as well in Google's search results as you think it should? Comments

Google AdWords Adds New Paid and Organic Report

adwords-paid-and-organic-report Aug 26, 2013 - Google's new report can help advertisers see their search footprint and determine if there are keywords that can be supplemented with paid advertising. Comments

Watch a News Story Evolve With Twitter-Related Headlines

Twitter Related Headlines to Jason Collins Announcement Aug 22, 2013 - Twitter is launching a new feature. When someone tweets about something newsworthy, Twitter will go and include links to the news story below the tweets, even when a specific URL to the news story hasn't been included in the tweets. Comments

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