Yelp Consumer Alert

Yelp Adds Mobile Reviews

Aug 16, 2013 - Yelp now lets users leave reviews for businesses via their smartphones. Comments

Google Puts Local Ads on the Maps App

Google Maps Local Ad Aug 9, 2013 - Google has introduced 'relevant ads' to the Maps app, assisting local businesses in their advertising. Comments

Google Integrates Three Tools Into New Display Planner

Google AdWords Display Planner Aug 6, 2013 - Google AdWords has launched the new Google Display Planner, which is a combination of three long-time AdWords tools: the Contextual Targeting Tool, Placement Tool, and Google Ad Planner. Comments

Google+ Pulls Plug on Local App

Google maps logo Jul 31, 2013 - Google+ will be terminating its Local app for iOS and will push users to migrate to Google maps for mobile instead. Comments

New Facebook for Business Hub Launches With Tips, Tools, Case Studies

facebook-for-business-home Jul 30, 2013 - Facebook is looking to make it even easier for businesses to market themselves effectively on the social media platform by launching a new Facebook for Business hub that features tools for businesses and useful information about Facebook marketing. Comments

Fortune 500 Companies Become More Social

Fortune 500 Social Media Usage Jul 29, 2013 - A new study examines the extent that Fortune 500 corporations are using Twitter, Facebook, YouTube, Google+, Pinterest, Instagram, and Foursquare. Comments

Foursquare Opens Self-Service Advertising to Small Businesses

Foursquare Promoted Jul 26, 2013 - Foursquare expands advertising capabilities to small businesses. The company will also charge advertisers when a user checks- in at their business, after they've seen the ad on Foursquare. Comments

Foursquare Post Check-in Ads Launch With Captain Morgan

foursquare-post-check-in-ad-captain-morgan Jul 18, 2013 - Foursquare has begun rolling out a new style of advertisement which is displayed once users check-in at specific locations. Captain Morgan is one of the first brands to sign up for the new advertisements, which will be running for 4-6 weeks. Comments

2013 Search Ranking Factors Survey Results From Moz

Google Overall Algorithm Jul 12, 2013 - Moz has released their 2013 search engine ranking factors, surveying 120 SEO professionals and having them rank different search factors. While this isn't the full survey data, it does have a lot of interesting information to consider. Comments

FTC Updates Search Engine Ad Disclosure Guidelines

FTC Logo Jun 27, 2013 - The FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particularly, the FTC believes that it has become harder for consumers to recognize paid search results. Comments

Google AdWords Dynamic Remarketing Launches for Merchants

Sample Dynamic Remarketing Ads Google AdWords Jun 26, 2013 - Google has launched its dynamic remarketing program to all clients with a Google Merchant Center account. This pilot program is only available to those in the travel and education sectors, but Google does plan to expand later this year. Comments

Twitter Offers Free Analytics for All Users

Twitter Logo Jun 14, 2013 - The information is basic, and is the same information that business users have had for some time. But for smaller businesses and marketers, having this information at a glance is helpful without having to resort to a third party tool. Comments

Google's Matt Cutts Issues New Warning on Advertorials & Paid Content

Google's Matt Cutts Talks Advertorials Jun 3, 2013 - Advertorials have been popping up on websites more frequently over the past year or two. Google could penalize your site if you don't make a proper disclosure. Here are the guidelines webmasters need to know for advertorials and native advertising. Comments

Only 37% of Marketers Think Their Facebook Advertising Is Effective [Study]

most-important-social-platform-2013 May 29, 2013 - Forty-nine percent of marketers surveyed in Social Media Examiner's 2013 Social Media Marketing Industry Report consider Facebook to be their most important social media platform. Are marketers not properly tracking those Facebook efforts into ROI? Comments

Pinterest Introduces Rich Pins for Better Brand Collaboration

pinterest-rich-pins May 22, 2013 - Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands who get their products pinned frequently. Comments

Google Maps Gets a Brand New Look

new-google-maps-bar-tartine May 17, 2013 - Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the group up, designed to make Maps more intuitive for users. Advertisements also have a new look. Comments

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