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Twitter Adds Cards Analytics to Brands Courtship Arsenal

Jan 24, 2014 - In a move that furthers its courtship of brands, Twitter is rolling out Analytics for Twitter Cards, which give insight on performance and optimization. Comments

Spotlight On: Michael Provenzano, CEO and Co-Founder of Vistar Media

vistar-media-m-provenzano Jan 23, 2014 - Michael Provenzano discusses his trajectory with ClickZ, including how he built Vistar Media and, before that, Invite Media, in this stroll through his character-forging past. Comments

Marketers Poised to Benefit From Government Distrust After NSA Kerfuffle

trust-barometer-big Jan 23, 2014 - As the U.S. government struggles to restore confidence lost in the NSA debacle, businesses and marketers are poised to benefit from the ensuing trust shift. Comments

JBL Campaign Lets Users Create Unique Tweets-Based Personal Soundtracks

jbl-tweetmusic-small Jan 23, 2014 - JBL is launching a series of sweepstakes on Twitter and it is using the tweets to create unique, personalized, bite-sized soundtracks. Comments

VIDEO: MRY's Berkowitz Says "Marketers Drinking Their Own Kool-Aid" for Super Bowl

mry-berkowitz-screenshot Jan 22, 2014 - MRY's CMO, David Berkowitz, shares his thoughts on a range of topics, including marketing in the age of wearable tech, the Super Bowl, the Olympics as well as the convergence of digital and TV. Comments

Microsoft to Review Ecosystem of Agencies: What Are We Looking At?

skitch-iphoto Jan 16, 2014 - Microsoft is set to review contracts it has with agencies across the board, as part of its overhaul into “One Microsoft,” the initiative launched by Steve Ballmer last summer. Comments

LA Times' E-Commerce Site Sets Stage for Native Ads, Brand Content

skitch-iphoto Jan 15, 2014 - The LA Times is launching the first ever e-commerce site run by a publisher. Don't be fooled, it's all about advertising opportunities and dollars. Comments

Facebook Expected to Take on FlipBoard With “Paper” Soon – Maybe

skitch-iphoto Jan 15, 2014 - Facebook is reported to be bracing for its next service launch: Paper, a reader for mobile devices, directly competing with Flipboard. Comments

Twitter Launches Epsilon-Powered Tailored Audiences, Freshens Up Web Interface

Twitter Mobile Jan 14, 2014 - Twitter is teaming up with Epsilon for Tailored Audiences and is rolling out its optimized website. Comments

YouTube Comments Revamp: Hit or Miss?

youtube2 Jan 14, 2014 - Google rolled out a new comments system for its YouTube property, after its previous attempt at doing so sparked users outrage. Comments

Groupon Pursues Growth Into Flash Fashion With $43M Ideeli Buy

groupon-logo1 Jan 13, 2014 - Groupon is on a buying frenzy and just acquired online flash sales fashion retailer ideeli for $43 million in cash. Comments

NBC Universal's Buy Into NowThis News Opens Doors to Global Markets

nbc Jan 13, 2014 - NBC Universal plays a huge card with its investment in video startup NowThis News and opens itself up to a world of untapped opportunities. Comments

Facebook Buys Branch for Reported $15M in Effort to Boost News Feed Quality

Two people shaking hands Jan 13, 2014 - Facebook is starting its first ever operations in New York after purchasing conversation startup, Branch, for a reported $15 million. Comments

ClickZ Live New York Call for Speakers Open: Have You Got What It Takes?

clickz-table Jan 6, 2014 - We're accepting speaker submissions for ClickZ Live's inaugural event in New York this spring. Here are a few tips to help you put your best submission forward. Comments

VIDEO: The Tricky Future of Ads on Wearable Devices - Big Spaceship's Lebowitz

lebowitz Jan 6, 2014 - CES in Las Vegas will see the unveiling of many new devices, including wearables. In the new age of such technology, what is the future of advertising? Big Spaceship CEO, Michael Lebowitz, shares his views. Comments

Coca-Cola's Cut of Gay Marriage Scene: Ad Localization or PR Blunder?

Coca Cola bottles Jan 3, 2014 - Coca-Cola is under fire on social media over their editing of an ad campaign that removed a gay union scene from their Irish version: is it localization or a costly PR mistake? Comments

At Facebook & Twitter, 2014 is All About New Ad Audience Acquisition

shutterstock-159856640 Jan 3, 2014 - Facebook and Twitter are each going after specific demographics this year to complete their respective audiences and increase ad reach. Comments

U.S. Online Ad Revenues Soar 15% to $10.69B in Q3 2013

ads-q3-iab Dec 23, 2013 - Revenue from online ads in the U.S. soared by 15 percent from a year earlier to $10.69 billion in the third quarter. Comments

Foursquare Raises $35 Mln Round to Boost Real-Time Ad Network

foursquarelogo Dec 19, 2013 - Foursquare just closed a $35 million Series D round to fund the expansion of their ad network. Comments

Gmail's Quality Paradigm: Email Opens Down, Conversions Up

mailchimp-open-rates Dec 19, 2013 - Gmail's tabs have changed the game for marketers who see higher conversions and purchase values while experiencing lower open rates. Changes are forcing marketers to rethink their KPIs. Comments

IAB Aims to Set Industry Standards for Content Marketing

new-iab-logo Dec 18, 2013 - The Interactive Advertising Bureau has issued a "Primer" to set standards and guidelines for content marketing. Comments

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