Marketing News & Expert Advice
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Google Adds Estimated Total Conversions to Track Cross-Device Purchases in AdWords
Oct 3, 2013 - Google AdWords has released a major reporting update called Estimated Total Conversions, which provides estimates of conversions that take multiple devices to complete. Comments
How to Plan PPC Advertising for the New Year
Jan 8, 2013 -
Start with an organizational top-down approach to determine how goals at each level can be accomplished through PPC this year.
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What Is a Good Click-Through Rate for PPC?
Dec 26, 2012 -
Why do people care so much about click-through rates?
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Guide to LinkedIn PPC Ads: How to Succeed in 2013
Dec 11, 2012 -
The tips and tricks you need to know in order to get the best results on LinkedIn.
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Prepare Your Online Advertising for Mobile Holiday Shoppers
Nov 13, 2012 -
Consider the mobile device and how it will be used to search for products and services and craft advertising to meet the mobile user's needs.
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Guy Kawasaki Enchants Audience in Recent Keynote
Oct 16, 2012 -
How innovation and enchantment are the keys to influencing audiences and customers.
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5 Super Tips to Understanding Keywords in Paid Search
Sep 18, 2012 - How to ensure that you can deliver an ad closest to the searcher's intent so they are more likely to click and later convert. Comments
Improve Your Call-to-Action in PPC Ads
Aug 21, 2012 -
The key is to tightly connect and reiterate the messaging and call-to-action from the ad copy to the landing page.
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4 AdWords Optimization Tips to Try This Week
Jul 24, 2012 - Start with negative keyword lists, mobile review, automated rules, and the new Display Ad Builder tool. Comments
Google AdWords: 5 New Features That You Need to Know About
May 29, 2012 - Changes in ad rotation settings, match types, and more. Comments
The New Social Considerations for PPC for Online Businesses
May 1, 2012 - It's key to keep advertising initiatives integrated with your general social networking presence. Comments
PPC for Brand Impact
Sep 27, 2013 -
The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and strict ROIs. However, PPC can be very effective for branding, rebranding, and generating awareness of...
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Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques
Sep 5, 2013 -
When it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach.
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5 New AdWords Features Open Up New Data Insights and Optimization Potential
Aug 28, 2013 -
Until recently, AdWords managers have not had deeper insights to draw from in making optimizations. Now we can learn more from the past data, search funnels, and even post-click visitor behavior.
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Marketers Take Note: Google Searches Show That '90s-Era Styles Are Back
Aug 8, 2013 -
Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are already embracing these fly fashions through their PPC campaigns to increase revenue. Cha-ching!
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5 Tips to Rule Online Advertising This Back-to-School Season
Jul 31, 2013 -
Since online growth has now surpassed in-store retail growth, online advertising is more critical than ever for back-to-school marketing.
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Google AdWords Enhanced Campaign CPCs Grow 6% [Report]
Jun 18, 2013 -
Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S. advertisers spending more than $100 million between March and May of this year.
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How to Create an AdWords Action Plan From Purchase Path Data
May 31, 2013 -
As advertisers, we need to look at the entire purchase experience, and as PPC managers, we should examine how other channels are impactful on what we do.
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Tips to Streamline Google AdWords for Small Business
Apr 2, 2013 -
Try one or some of these combinations in Google AdWords to find the optimal formula for small business.
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AdWords Enhanced Campaigns: New Campaign Checklist
Mar 5, 2013 -
Get ready to start on fresh campaigns in AdWords with these eight new goals.
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Debunking 5 Myths of PPC Advertising
Feb 5, 2013 -
PPC won't make you taller and five other myths about PPC advertising.
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