Marketing News & Expert Advice
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Tips to Streamline Google AdWords for Small Business
Apr 2, 2013 - Try one or some of these combinations in Google AdWords to find the optimal formula for small business. Comments
Google AdWords: 5 New Features That You Need to Know About
May 29, 2012 - Changes in ad rotation settings, match types, and more. Comments
The New Social Considerations for PPC for Online Businesses
May 1, 2012 - It's key to keep advertising initiatives integrated with your general social networking presence. Comments
Display Ads All Grown Up
Apr 3, 2012 - Five new powerful display advertising options in Google AdWords. Comments
3 Reasons Companies Don't Have a Mobile PPC Ad Strategy
Mar 6, 2012 - How to overcome what may be holding you back. Comments
PPC Searcher Needs and Behavior: Reading Between the Lines
Feb 7, 2012 - There are hidden gems in each PPC account. Comments
Google +1's in Advertising: AdWords Ads Go Social
Jan 13, 2012 - Incorporating social recommendations into PPC advertising has the potential to change the way people perceive advertising. Comments
PPC Resolutions for the New Year You Can Keep
Dec 16, 2011 - Five ways to reach your PPC account goals in 2012. Comments
Relevancy Is Key to Reaching Professionals With LinkedIn PPC Ads
Nov 18, 2011 - Reach your audience on LinkedIn with these tips on targeting, ads, and bids and budget. Comments
3 Hot Online Marketing Trends and Google AdWords
Oct 21, 2011 - How three key online marketing trends, mobile, +1, and offers can benefit AdWords PPC programs. Comments
Extreme Ad Makeover: 5 Classic Tips and 1 Makeover
Sep 23, 2011 - Take average ad copy to advanced ad copy and improve overall performance of your PPC program. Comments
AdWords Enhanced Campaigns: New Campaign Checklist
Mar 5, 2013 -
Get ready to start on fresh campaigns in AdWords with these eight new goals.
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Debunking 5 Myths of PPC Advertising
Feb 5, 2013 -
PPC won't make you taller and five other myths about PPC advertising.
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How to Plan PPC Advertising for the New Year
Jan 8, 2013 -
Start with an organizational top-down approach to determine how goals at each level can be accomplished through PPC this year.
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What Is a Good Click-Through Rate for PPC?
Dec 26, 2012 -
Why do people care so much about click-through rates?
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Guide to LinkedIn PPC Ads: How to Succeed in 2013
Dec 11, 2012 -
The tips and tricks you need to know in order to get the best results on LinkedIn.
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Prepare Your Online Advertising for Mobile Holiday Shoppers
Nov 13, 2012 -
Consider the mobile device and how it will be used to search for products and services and craft advertising to meet the mobile user's needs.
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Guy Kawasaki Enchants Audience in Recent Keynote
Oct 16, 2012 -
How innovation and enchantment are the keys to influencing audiences and customers.
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5 Super Tips to Understanding Keywords in Paid Search
Sep 18, 2012 - How to ensure that you can deliver an ad closest to the searcher's intent so they are more likely to click and later convert. Comments
Improve Your Call-to-Action in PPC Ads
Aug 21, 2012 -
The key is to tightly connect and reiterate the messaging and call-to-action from the ad copy to the landing page.
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4 AdWords Optimization Tips to Try This Week
Jul 24, 2012 - Start with negative keyword lists, mobile review, automated rules, and the new Display Ad Builder tool. Comments
MOST READ
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