Back-to-School PPC: A+ Tips and Expansion Ideas

Jul 29, 2011 - How to prepare for $68B retail spending event. Comments

Does Facebook Care Enough About Small Advertisers?

Jul 1, 2011 - How can the smaller advertiser get through their Facebook advertising experience a little easier right now? Comments

Don't Ignore the Negative

Jun 3, 2011 - A comprehensive approach to negative keywords for Google AdWords. Comments

Retargeting: Beyond the Basics

May 6, 2011 - Advanced techniques in setup, list management, and optimization can help take your retargeting efforts to new levels. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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