imd-analytics-report-nov2013

Can Digital Analytics Save Itself?

Jan 27, 2014 - Many marketers struggle with the basics of digital analytics, but automation may be key in helping them achieve success. Comments

2014: The Year Marketing Automation Gets the Recognition It Deserves

shutterstock-144078886 Jan 13, 2014 - Marketing automation has no agenda except to respond to data and seek a return on marketing content. As marketers get familiar with its successes, marketing automation will grow rapidly. Comments

The Only Story That Mattered in 2013

china-computer-spy Dec 24, 2013 - Snowden's revelations changed the game for Obama, for data collection, and for the reputation of "the web" as a place where you'd be relatively untroubled. Comments

First Impressions Count, But Ad Impressions May Not

Artist impression of a GPS satellite model viewed from the gallery sweeping elevated walkway. C. 2013 Science Museum Universal Design Studio Dec 12, 2013 - Don't rely on first impressions when it comes to ad impressions. Columnist Andrew Edwards explains how to dig deeper with analytics to uncover greater value in your PPC campaigns. Comments

Digital Analytics in an Age of Spying

An eye in close-up superimposted by a screen of random numbers Nov 18, 2013 - Marketers need to be concerned with recent revelations about spying and the atmosphere of mistrust being fostered around digital analytics. Comments

Can Analytics Help Save Obamacare?

shutterstock-120013600 Nov 4, 2013 - Columnist Andrew Edwards makes the case for site analytics as the saviour for the ailing Affordable Care Act website, rife with issues since its launch. Comments

Are Multi-Channel Analytics Vendors Failing the Market?

Mobile Clicks Analytics Oct 21, 2013 - Multi-channel analytics technology is outpacing the customers' ability to comprehend and utilize. Columnist Andrew Edwards explains. Comments

Data Gaps & Governance: What Was True in the Morning Becomes a Lie Before Noon

acad-1113 Oct 7, 2013 - Governance is critical in managing the masses of data available in online business, yet many admit their organization still lacks a data governance policy. Comments

Convergence Analytics 2.0: Everybody is Still Measuring Everything

convergence-analytics-report Sep 23, 2013 - Convergence Analytics 2.0 calls out a number of factors that seemed to be impeding adoption of what really is a good idea - the ability to see more data at once, more quickly and at lower overall cost. Comments

3 Digital Practices Brands Need to Master Before It's Too Late

cmo-test Aug 26, 2013 - These three important challenges must be met by any brand hoping to get more value out of its digital properties. Comments

Mobile Measurement: Let's Clear the Air(waves)

mobile-measurement Jul 29, 2013 - Mobile is multi-faceted, and the world of mobile content and measurement is probably due for some recalibration of its taxonomy before we lose an opportunity to understand its rich potential. Comments

Convergence Analytics Now: 3 Ways This New Market Changes Everything

convergence Jul 11, 2013 - Whoever can claim to understand this new type of offering best and most comprehensively will likely carve out a new and very desirable niche for themselves within the organization. Comments

The 4 Ps of Digital Analytics: Why They're in Sequence

four-ps Jul 1, 2013 - Be sure to decide on a platform after you've got the right people, have a purpose to your measurement, and a process wherein you'll generate marketing success. Comments

Digital Analytics Is Not Surveillance

privacy-image Jun 17, 2013 - And how I warned about this just before the NSA PRISM scandal broke. Comments

4 Ways Digital Analytics Is Changing Forever

digital-advertising Jun 3, 2013 - An entirely new approach to digital marketing and analytics is taking hold. Are you ready for it? Comments

4 Marketing Buzzwords That Shouldn't Scare You

keywordsimage May 20, 2013 - Deconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really going on. Comments

When Bad Things Happen to Good Partnerships

team May 6, 2013 - How to keep your pro services organization from discord and debilitation. Comments

Hello, I Am Analytics. And That's Not

analytics-framework Apr 22, 2013 - It's time for some clarity about what we really mean when we talk about analytics. Comments

4 Key Facts From Convergence Analytics Showtime at SES NY

convergence-analytics-report Apr 8, 2013 - A look at what convergence analytics is, how it will affect marketers, its effects on attribution and lifetime value, and why practices are as important as applications. Comments

Yogi Berra: 4 'Comments' on Mobile Marketing

yogi-berra2 Mar 25, 2013 - What would Hall of Fame catcher Yogi Berra say about multi-screen environments, rich media, and conversion rates for smartphones? Comments

5 Facts You Need to Know About Convergence Analytics

convergence Mar 11, 2013 - If current trends continue, marketing will be less and less about driving engagement, and more and more about proving ROI for the entire company. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • SEM & Product Listing Ads (PLA) Manager
      SEM & Product Listing Ads (PLA) Manager (Zappos.com) - Las VegasZappos IP, Inc. is looking for a SEM & Product Listing Ads (PLA) Manager! Why...
    • Senior Product Listing Ads (PLA) Coordinator
      Senior Product Listing Ads (PLA) Coordinator (Zappos.com) - Las VegasZappos IP, Inc. is looking for a Senior Product Listing Ads (PLA) Coordinator...
    • Sales Planner
      Sales Planner (Verve) - Los AngelesJob Information:   Planners at Verve are responsible for supporting all of the ad sales team’s pre...