Marketing News & Expert Advice
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Campaigns Are Not Conversions: 7 Steps to Unclog the Funnel
May 21, 2012 - The cure is to measure campaign success via independent means: not the advertising venue, not the advertising creatives, not the ad network. Comments
Should Analytics Be Bundled or Cobbled?
Nov 21, 2011 - Several solutions for a changing environment. Comments
No Visibility, No Accountability, No ROI
Oct 24, 2011 - Have marketers simply not evolved to match the capabilities available to the true practitioner of web analytics? Comments
Acting on Actionable: Why so Hard?
Oct 10, 2011 - What is behind the glacial pace of change within web properties even in the face of actionable imperatives? Comments
Reach, Reach, Fail
Sep 26, 2011 - Who benefits from the web analytics disinformation game? Comments
Of a Quake and Twitter
Sep 12, 2011 - Real people with real stories demonstrate why technology matters - and can be good for business and personal fulfillment. Comments
Is Facebook Destroying Trust in Marketers?
Apr 23, 2012 - The future of data collection relies on broad public acceptance. Comments
Funnel Automation: Customer Conversion at Warp Speed
Apr 9, 2012 - Funnel automation tools offer a practical, programmatic approach that can make the customer's trip from front door to cash register quicker and more frequent. Comments
Web Officially Dead: Sources
Mar 12, 2012 - How apps, sapps, and mapps are changing the conversion landscape and giving new life to the web. Comments
The Insight Game and Its Perils
Feb 27, 2012 - One of the highest barriers to insight is poorly planned, poorly implemented, unmaintained technology. Comments
Missing Persons Alert: Analytics Superhuman
Feb 13, 2012 - Companies looking for the caped crusader of analytics are probably hoping in vain. Comments
5 Essential Practices of the Data-Driven Organization
Jan 30, 2012 - An organization designed around intelligence gained from the data it collects about its customer interactions will have these five characteristics. Comments
Blowing It Big Time in Web Analytics
Jan 17, 2012 - The battle for who controls your company's web analytics heats up. Comments
It's 2012 - Why Are We Still Talking About Privacy?
Jan 3, 2012 - What are we getting for trading away our formerly precious privacy? A leap forward to a more highly evolved state. Comments
Analytics Bridge to Nowhere
Dec 19, 2011 - What happens when you've planned for day one but not day 150. Comments
So Who Asked? - What Governments Officially Say About Web Analytics
Dec 5, 2011 - How governments stand in relation to the maturity of web analytics efforts. Comments
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