Marketing News & Expert Advice
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Low-Hanging Fruit: 4 Ways to Improve Analytics by Getting the Easy Stuff Right
Nov 19, 2012 - Making sure you audit, kill zombie profiles, stay true to yourself, and get properly trained will bring noticeable improvements in analytics. Comments
Campaigns Are Not Conversions: 7 Steps to Unclog the Funnel
May 21, 2012 - The cure is to measure campaign success via independent means: not the advertising venue, not the advertising creatives, not the ad network. Comments
Is Facebook Destroying Trust in Marketers?
Apr 23, 2012 - The future of data collection relies on broad public acceptance. Comments
Funnel Automation: Customer Conversion at Warp Speed
Apr 9, 2012 - Funnel automation tools offer a practical, programmatic approach that can make the customer's trip from front door to cash register quicker and more frequent. Comments
Web Officially Dead: Sources
Mar 12, 2012 - How apps, sapps, and mapps are changing the conversion landscape and giving new life to the web. Comments
The Insight Game and Its Perils
Feb 27, 2012 - One of the highest barriers to insight is poorly planned, poorly implemented, unmaintained technology. Comments
Missing Persons Alert: Analytics Superhuman
Feb 13, 2012 - Companies looking for the caped crusader of analytics are probably hoping in vain. Comments
5 Essential Practices of the Data-Driven Organization
Jan 30, 2012 - An organization designed around intelligence gained from the data it collects about its customer interactions will have these five characteristics. Comments
Blowing It Big Time in Web Analytics
Jan 17, 2012 - The battle for who controls your company's web analytics heats up. Comments
It's 2012 - Why Are We Still Talking About Privacy?
Jan 3, 2012 - What are we getting for trading away our formerly precious privacy? A leap forward to a more highly evolved state. Comments
Analytics Bridge to Nowhere
Dec 19, 2011 - What happens when you've planned for day one but not day 150. Comments
Universal Predictive Convergence Analytics
Nov 5, 2012 -
What the recently announced beta release of Google's Universal Analytics tool, which purports to join data from multiple sources and display the results in a single dashboard, means for marketers.
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Shut Down Your Website
Oct 22, 2012 -
If your business doesn't absolutely rely on the web (or mobile or social) at the core of its business model, then why do you have a website at all?
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Tag Management Hits the Big Time
Oct 8, 2012 -
Google announces its tag management tool.
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The Tracking Meme and Its Perils
Sep 24, 2012 -
Shouldn't content contributors cooperate a little more willingly with technology providers as they try to understand how their own creations can be improved?
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Web Analytics Maturity: 3 Signs on the Road to Success
Sep 10, 2012 - Is your organization still compartmentalizing web analytics away from other marketing measurement? You may have some catching up to do. As you start on that process, look for these three signs. Comments
The Tabloid Paradigm and Beyond
Aug 27, 2012 - Five ways to engineer content for success. Comments
5 Free or Darn-Near Free Web Analytics Tools Besides Google
Jul 30, 2012 - With any of these five tools you will either pay little or nothing for a hosted service - and Google won't own your data…pretty tempting. Comments
3 Reasons Why Analytics Disappoints and How Not to Be Disappointed
Jul 16, 2012 - Your disappointing analytics could be due to business misalignment, poor implementation, or company politics. Comments
5 Little Known Facts About Google Analytics (and Why They Matter)
Jul 2, 2012 - Google Analytics may be "free" to get, but not free to "get right." Comments
Too Much Data Means Too Much Data
Jun 4, 2012 - Don't get distracted by what you might get, but focus on what you know you can have. Comments
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