Jan 26, 2012 - Don't get fooled by appearances or generalizations; each company is unique and each situation different. Comments
Dec 1, 2011 - Three ways to give your attitude toward gift giving a facelift. Comments
Nov 3, 2011 - Forget econ - surfing should be a mandatory high school class. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.