Tackling Dilemmas in the Interview Process

Mar 22, 2012 - More "Would You Rather" questions with your interviewer. Comments

Playing 'Would You Rather' With Your Interviewer

Mar 8, 2012 - The interview process is a game - make sure you're playing to win. Comments

David vs. Goliath: Startups vs. Powerhouses

Jan 26, 2012 - Don't get fooled by appearances or generalizations; each company is unique and each situation different. Comments

Gift Giving Guide for the 2011 Holiday Season

Dec 1, 2011 - Three ways to give your attitude toward gift giving a facelift. Comments

5 Things Job Hunting and Surfing Have in Common

Nov 3, 2011 - Forget econ - surfing should be a mandatory high school class. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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