Nov 19, 2012 - The Media Rating Council has been selected to lead an effort to shift measurement from "served" to "viewable" impressions. Comments
Oct 22, 2012 - Don't lose sight of the power of the conversation. Comments
Sep 24, 2012 - What you can do as a publisher to defend your position among the big five and hopefully drive some revenue. Comments
Aug 27, 2012 - Three steps publishers can take that will simplify the process for marketers, improve performance, and drive profits. Comments
Jul 17, 2012 - By validating audiences at the campaign level, there is the potential for massive discrepancies and friction in the buying process. Comments
Jun 19, 2012 - How will brands leverage the opportunity to take their Facebook learnings and apply them across higher impact advertising formats? Comments
Apr 24, 2012 - Can consolidated management of your digital programs drive efficiency, renewals, and happier clients? Comments
Mar 27, 2012 - Why taking a holistic approach to inventory optimization will pay back big dividends. Comments
Feb 22, 2012 - Publishers need to find new, innovative ways to monetize their audiences and maximize yield. Comments
Jan 25, 2012 - What does the dramatic change in media consumption habits mean for media planning and buying? Here are three implications. Comments
Mar 23, 2000 - Today, the most desirable web sites are those that not only generate high traffic but also make campaigns easy to buy. A well-designed web site meets generally accepted advertising standards. When these standards are incorporated into site development... Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 23, 2014