Aug 27, 2012 - Three steps publishers can take that will simplify the process for marketers, improve performance, and drive profits. Comments
Jul 17, 2012 - By validating audiences at the campaign level, there is the potential for massive discrepancies and friction in the buying process. Comments
Jun 19, 2012 - How will brands leverage the opportunity to take their Facebook learnings and apply them across higher impact advertising formats? Comments
Apr 24, 2012 - Can consolidated management of your digital programs drive efficiency, renewals, and happier clients? Comments
Mar 27, 2012 - Why taking a holistic approach to inventory optimization will pay back big dividends. Comments
Feb 22, 2012 - Publishers need to find new, innovative ways to monetize their audiences and maximize yield. Comments
Jan 25, 2012 - What does the dramatic change in media consumption habits mean for media planning and buying? Here are three implications. Comments
Mar 23, 2000 - Today, the most desirable web sites are those that not only generate high traffic but also make campaigns easy to buy. A well-designed web site meets generally accepted advertising standards. When these standards are incorporated into site development... Comments
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014