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The True Value of Media

Aug 26, 2013 - With more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to generate fictitious traffic and fool the buyer. Comments

The Importance of CPM in Yield

cpm Jul 29, 2013 - In order to get a true sense of the value created, it is critical for publishers to evaluate vendor demand value based on the impressions that are actually monetized. Comments

Social Advertising: Worth a Thousand Words

overly-connected Jul 1, 2013 - Just as digital display advertising reshaped the ad sector with its focus on targeting and data, the growth of social advertising is forcing brands to rethink and redefine their approach yet again. Comments

Ad-ID for a Cross-Screen World

manyscreens Jun 3, 2013 - This could create a world where not only is publisher information transparent to buyers, but buyers are reliably transparent to publishers. Comments

Define Premium

quality-assurance May 6, 2013 - Advertising will always need a human touch. Marketing is an art and a science and technology cannot fill both of those roles. Comments

Lost in Space?

lostspace Apr 8, 2013 - Agencies are dedicating larger and larger portions of budget to what many are calling "on-demand" media, which is creating opportunities and challenges for publishers. Comments

Who Needs Big Data?

big-data Mar 11, 2013 - Focusing on demographics, actions, and creative engagement should take some of the mystery out of big data and help you refine it to the point that it propels your business to new heights. Comments

Dazed and Confused

bad-email Feb 11, 2013 - How do we as marketers, buyers, and sellers deal with the pressures of mountains of data? Comments

New Year, New Thinking

human-brain Jan 14, 2013 - Five hot topics that marketers must keep in mind as they execute throughout the year. Comments

Moving Away From Clicks

clicks Dec 17, 2012 - It's time to focus on metrics that matter. Comments

Who Needs to See Ads Anyway?

sales-gimmick Nov 19, 2012 - The Media Rating Council has been selected to lead an effort to shift measurement from "served" to "viewable" impressions. Comments

People Power: Automation Isn't Everything

team Oct 22, 2012 - Don't lose sight of the power of the conversation. Comments

Find Your Waldo

waldo Sep 24, 2012 - What you can do as a publisher to defend your position among the big five and hopefully drive some revenue. Comments

Simplify and Win!

Aug 27, 2012 - Three steps publishers can take that will simplify the process for marketers, improve performance, and drive profits. Comments

Audience Verification - Another Awful Idea?

Jul 17, 2012 - By validating audiences at the campaign level, there is the potential for massive discrepancies and friction in the buying process. Comments

Facebook RTB: A Win or a Miss?

Jun 19, 2012 - How will brands leverage the opportunity to take their Facebook learnings and apply them across higher impact advertising formats? Comments

Eliminate Media Fragmentation and Make Clients Happy

Apr 24, 2012 - Can consolidated management of your digital programs drive efficiency, renewals, and happier clients? Comments

Does the 80/20 Rule Still Apply to Web Advertising?

Mar 27, 2012 - Why taking a holistic approach to inventory optimization will pay back big dividends. Comments

Maximizing the Value of Your Audience

Feb 22, 2012 - Publishers need to find new, innovative ways to monetize their audiences and maximize yield. Comments

Today's Mad Men Take Over an Evolving CES

Jan 25, 2012 - What does the dramatic change in media consumption habits mean for media planning and buying? Here are three implications. Comments

Designing Your Site for Advertisers

Mar 23, 2000 - Today, the most desirable web sites are those that not only generate high traffic but also make campaigns easy to buy. A well-designed web site meets generally accepted advertising standards. When these standards are incorporated into site development... Comments

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