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Dazed and Confused

Feb 11, 2013 - How do we as marketers, buyers, and sellers deal with the pressures of mountains of data? Comments

New Year, New Thinking

human-brain Jan 14, 2013 - Five hot topics that marketers must keep in mind as they execute throughout the year. Comments

Moving Away From Clicks

clicks Dec 17, 2012 - It's time to focus on metrics that matter. Comments

Who Needs to See Ads Anyway?

sales-gimmick Nov 19, 2012 - The Media Rating Council has been selected to lead an effort to shift measurement from "served" to "viewable" impressions. Comments

People Power: Automation Isn't Everything

team Oct 22, 2012 - Don't lose sight of the power of the conversation. Comments

Find Your Waldo

waldo Sep 24, 2012 - What you can do as a publisher to defend your position among the big five and hopefully drive some revenue. Comments

Simplify and Win!

Aug 27, 2012 - Three steps publishers can take that will simplify the process for marketers, improve performance, and drive profits. Comments

Audience Verification - Another Awful Idea?

Jul 17, 2012 - By validating audiences at the campaign level, there is the potential for massive discrepancies and friction in the buying process. Comments

Facebook RTB: A Win or a Miss?

Jun 19, 2012 - How will brands leverage the opportunity to take their Facebook learnings and apply them across higher impact advertising formats? Comments

Eliminate Media Fragmentation and Make Clients Happy

Apr 24, 2012 - Can consolidated management of your digital programs drive efficiency, renewals, and happier clients? Comments

Does the 80/20 Rule Still Apply to Web Advertising?

Mar 27, 2012 - Why taking a holistic approach to inventory optimization will pay back big dividends. Comments

Maximizing the Value of Your Audience

Feb 22, 2012 - Publishers need to find new, innovative ways to monetize their audiences and maximize yield. Comments

Today's Mad Men Take Over an Evolving CES

Jan 25, 2012 - What does the dramatic change in media consumption habits mean for media planning and buying? Here are three implications. Comments

Designing Your Site for Advertisers

Mar 23, 2000 - Today, the most desirable web sites are those that not only generate high traffic but also make campaigns easy to buy. A well-designed web site meets generally accepted advertising standards. When these standards are incorporated into site development... Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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