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If Content Is King, Make Brand Advertising Your Kingdom

Nov 15, 2012 - Engaging content is the key to successful brand advertising campaigns. Comments

Display Advertising: Going Through an Awkward Stage, but Here to Stay (and Prevail)

blonde-teen-boy Oct 17, 2012 - Over the course of 2012, the U.S. display ad market will grow 21.5 percent to $14.98 billion from $12.33 billion in 2011, according to estimates by eMarketer. Comments

Las Vegas Wins Again

Sep 19, 2012 - How playing hard to get can boost conversion rates. Comments

How Do You Define a Loyal Customer?

Aug 22, 2012 - Calculate exactly how much customer loyalty is worth in dollars. Comments

2012 Holiday Marketing Tips for Retailers

Jul 25, 2012 - What can online retailers do to prepare their business and website for the holidays so that they have the same advantage as traditional stores? Comments

China vs. the West: Who's the Biggest Fish in E-Commerce?

Jun 27, 2012 - As the numbers continue to mount, and China continues growing its slice of the pie, retailers will have to start the process of figuring out how to succeed in China. Comments

4 Ways to Humanize a Retargeting Campaign

May 30, 2012 - A retargeting campaign must account for consumers as people - and not just data points. Comments

Behavioral Segmentation: How to Make the Most of Your Data

Apr 4, 2012 - In order to deliver a tailored experience to different shoppers, retailers must be able to segment their visitors effectively. Comments

Finally! An Eye-in-the-Sky for Online Retailers

Feb 8, 2012 - Offline marketing tools are getting built into new real-time marketing platforms for e-commerce. Comments

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