Nov 15, 2012 - Engaging content is the key to successful brand advertising campaigns. Comments
Oct 17, 2012 - Over the course of 2012, the U.S. display ad market will grow 21.5 percent to $14.98 billion from $12.33 billion in 2011, according to estimates by eMarketer. Comments
Aug 22, 2012 - Calculate exactly how much customer loyalty is worth in dollars. Comments
Jul 25, 2012 - What can online retailers do to prepare their business and website for the holidays so that they have the same advantage as traditional stores? Comments
Jun 27, 2012 - As the numbers continue to mount, and China continues growing its slice of the pie, retailers will have to start the process of figuring out how to succeed in China. Comments
May 30, 2012 - A retargeting campaign must account for consumers as people - and not just data points. Comments
Apr 4, 2012 - In order to deliver a tailored experience to different shoppers, retailers must be able to segment their visitors effectively. Comments
Feb 8, 2012 - Offline marketing tools are getting built into new real-time marketing platforms for e-commerce. Comments
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Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.