Jun 5, 2013 - Why your content strategist should have Godlike omniscience, the brain of a scientist, and the soul of a poet. Comments
Apr 10, 2013 - You shouldn't look at your web writing as separate from all the other marketing you do; instead, you should create content that is well written and use it across channels. Comments
Feb 13, 2013 - As people move around more and countries become more diverse, offering regional targeted content in multiple languages will become increasingly valuable to organizations - and their customers. Comments
Oct 29, 2012 - There's money to be made in pursuing simplicity, and the opportunities are there for companies that have the guts to do it. Comments
Aug 29, 2012 - Companies need to realize that consumers are manipulating and repurposing websites to better suit their own needs. Comments
Jul 6, 2012 - If your site is out of date, with parts that don't work, and violates several usability principles, you're not alone. Comments
Feb 10, 2012 - A lesson about how better to communicate sensitive changes. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
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