Jun 5, 2013 - Why your content strategist should have Godlike omniscience, the brain of a scientist, and the soul of a poet. Comments
Apr 10, 2013 - You shouldn't look at your web writing as separate from all the other marketing you do; instead, you should create content that is well written and use it across channels. Comments
Feb 13, 2013 - As people move around more and countries become more diverse, offering regional targeted content in multiple languages will become increasingly valuable to organizations - and their customers. Comments
Oct 29, 2012 - There's money to be made in pursuing simplicity, and the opportunities are there for companies that have the guts to do it. Comments
Aug 29, 2012 - Companies need to realize that consumers are manipulating and repurposing websites to better suit their own needs. Comments
Jul 6, 2012 - If your site is out of date, with parts that don't work, and violates several usability principles, you're not alone. Comments
Feb 10, 2012 - A lesson about how better to communicate sensitive changes. Comments
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT