content

3 Unreasonable Things You Should Expect From Your Content Strategist

Jun 5, 2013 - Why your content strategist should have Godlike omniscience, the brain of a scientist, and the soul of a poet. Comments

What's So Special About Web Writing?

email-newsletters Apr 10, 2013 - You shouldn't look at your web writing as separate from all the other marketing you do; instead, you should create content that is well written and use it across channels. Comments

It Takes More Than Translation to Go Global

cnn-mexico-site Feb 13, 2013 - As people move around more and countries become more diverse, offering regional targeted content in multiple languages will become increasingly valuable to organizations - and their customers. Comments

How to Fight Bloat on Your Website

delta-site Dec 26, 2012 - The business case against website bloat. Comments

How Simplicity Can Help You Get Ahead

stones Oct 29, 2012 - There's money to be made in pursuing simplicity, and the opportunities are there for companies that have the guts to do it. Comments

What Are Your Users Trying to Tell You?

wikipedia-redesign Aug 29, 2012 - Companies need to realize that consumers are manipulating and repurposing websites to better suit their own needs. Comments

How Can We Get Rid of Bad Websites?

Jul 6, 2012 - If your site is out of date, with parts that don't work, and violates several usability principles, you're not alone. Comments

Tear Down Those Walls

May 9, 2012 - Is walling off your content hurting your business? Comments

How Google Could Have Improved Its Privacy Change Announcement

Feb 10, 2012 - A lesson about how better to communicate sensitive changes. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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