Jun 5, 2013 - Why your content strategist should have Godlike omniscience, the brain of a scientist, and the soul of a poet. Comments
Apr 10, 2013 - You shouldn't look at your web writing as separate from all the other marketing you do; instead, you should create content that is well written and use it across channels. Comments
Feb 13, 2013 - As people move around more and countries become more diverse, offering regional targeted content in multiple languages will become increasingly valuable to organizations - and their customers. Comments
Oct 29, 2012 - There's money to be made in pursuing simplicity, and the opportunities are there for companies that have the guts to do it. Comments
Aug 29, 2012 - Companies need to realize that consumers are manipulating and repurposing websites to better suit their own needs. Comments
Jul 6, 2012 - If your site is out of date, with parts that don't work, and violates several usability principles, you're not alone. Comments
Feb 10, 2012 - A lesson about how better to communicate sensitive changes. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.