Data Analysis

Focus on Valuable Data — Not Big Data — to Boost Conversions and ROI

Apr 8, 2014 - Real-time data that's at your fingertips when you need it is the real valuable data that can help marketers deliver a better customer experience and increase conversion and return on investment. Comments

Modern-Day Email Triggers

mobile-email Mar 11, 2014 - Technology has advanced to the point that on-site behaviors, such as browsing and buying, can be leveraged to create dynamic triggers, helping marketers pinpoint the right audience for the right message, gain conversions, and retain customers. Comments

Why Open-Time Personalization Matters

email-tricks Feb 11, 2014 - Marketers need to start speaking to customers in real time, meaning they need to understand what shoppers are thinking at the moment they open your email, not at the time the email brief was developed in your organization. Comments

Rolling Out the Welcome Mat: Selling Directly to Consumers on Your Website

shopping-online-ecommerce Jan 14, 2014 - A growing number of companies are realizing they are doing business in a brave new world, where marketing to consumers can't be left to their online retail partners, distributors or affiliates. Comments

Cutting Through the Consumer Data Clutter This Holiday Season

shutterstock-153160190 Dec 5, 2013 - We've seen a very impressive start to the holiday shopping season, especially for digital, despite this shortened shopping season. That doesn't mean retailers should take their foot off the gas. Comments

Promotions: Are They a Lifeblood or a Dirty Word?

shopping-online-ecommerce Oct 22, 2013 - Everyone offers free shipping. What kinds of promotions can you use this holiday to differentiate your business from your competitors? Comments

With Website Optimization, There is No Such Thing as Perfect

Website Quality Oct 3, 2013 - Don't let a year go by without engaging your customers. Waiting on the perfect technology means lost opportunity. Comments

'Tis the Season to Get Ready for Your Busiest Time of Year

holiday-season Aug 27, 2013 - Five tactics to focus on now that will help turn holiday browsers into buyers. Comments

Personalization: Not Just for Websites Anymore

personalization Jul 30, 2013 - What companies need is a way to create a personalized email experience as soon as the customer opens the email - not when it is sent. Comments

Don't Let Stale Segments Kill Your Quarterly Goals

web-data Jul 2, 2013 - It's not enough to review your segments every three months; you must review them and take action, building your annual marketing strategy around the consumer behavior you've noticed. Comments

Don't Lose Sight of Your High-Value Customers

eq-monetate May 29, 2013 - While high-value segments might not be huge from a session or consumer perspective, they're adding to the bottom line. Comments

Cash in on the Hidden ROI in Your Email Program

roi-target May 7, 2013 - To get the most out of email, and allow the learnings from your email marketing to help your entire organization improve, it's important to personalize, test, learn, communicate, and repeat. Comments

Use Service as a Solution

saas-cloud Apr 9, 2013 - How can companies make sure they're selecting the right tools for their organization, and that they know exactly which investments are required to get the most out of the technology? Comments

Make Sure Your Big Data Makes a Big Difference

data-cloud Mar 12, 2013 - Turn your data into action by developing data objectives that tightly align with key business objectives, choosing your approach to the querying process, and having the ability to execute. Comments

Don't Drown in a Sea of Data

sea-of-data Feb 12, 2013 - Understand the integrity of your data, create a data warehouse, and uncover your customer profile to sail the seas of data successfully. Comments

Taking a Bite Out of Big Data

big-data Jan 15, 2013 - Three opportunities you can capitalize on today. Comments

3 Ways to Maximize What's Left of the Holiday Shopping Season

holidaysshoppingmobilereport Dec 18, 2012 - While you focus on how to capture the last-minute holiday sale, you should also be thinking about how to create experiences that will encourage seasonal shoppers to become long-term customers. Comments

Make In-Season Holiday Changes to Drive Revenue

holiday-season Nov 27, 2012 - The holiday shopping surge continues right up until the holiday and beyond, so keep working to make sure you're offering the right promotions to consumers that will make an impact on the bottom line. Comments

Preparing Your Marketing Channels for the Holiday Rush

last-minute-christmas Oct 23, 2012 - With online holiday sales set to be bigger this season than ever, here are a few tips to maximize customer opportunities this year. Comments

3 Ways to Use Technographics to Deliver a Relevant Customer Experience

browsershare Sep 25, 2012 - You should be leveraging ways that identify technographic data to help give your customers what they want. Comments

4 Ways to Maintain Consistency From Inbound Marketing Channels

segmentationsigns1 Aug 28, 2012 - Understanding the customer's purchase behavior, and mapping out a consistency program that helps trigger customer actions, will lead to a more relevant experience for the customer. Comments

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