triggered-email

To Trigger or Target; That Is the Question

Jul 29, 2014 - A successful email marketing campaign needs to incorporate both triggered and targeted emails. However, since targeted emails will most likely have a greater impact over time, that is where marketers should focus most of their attention. Comments

Acing Your Back-to-School Strategy

back-2-school Jul 7, 2014 - The back-to-school season is one of the most popular e-commerce shopping seasons. Although it may seem like summer just started, it's time to prepare for your back-to-school marketing campaigns. Comments

The Multi-Device UX Design Solution: Why Tablet Is "Just Right"

manytablets Jun 3, 2014 - Tablets, which continue to eat up market share, are not just "middle of the road" options when it comes to design. They offer a "medium-sized" view that might be "just right" for all your digital touch points. Comments

It’s Time to In-Source Your Marketing Strategy by Taking Control of Your Data

big-data-action May 6, 2014 - To ensure the success of your brand, you must find the data that's valuable to you, make sure you have access to it, and use it to build your strategy. Comments

Focus on Valuable Data — Not Big Data — to Boost Conversions and ROI

Data Analysis Apr 8, 2014 - Real-time data that's at your fingertips when you need it is the real valuable data that can help marketers deliver a better customer experience and increase conversion and return on investment. Comments

Modern-Day Email Triggers

mobile-email Mar 11, 2014 - Technology has advanced to the point that on-site behaviors, such as browsing and buying, can be leveraged to create dynamic triggers, helping marketers pinpoint the right audience for the right message, gain conversions, and retain customers. Comments

Why Open-Time Personalization Matters

email-tricks Feb 11, 2014 - Marketers need to start speaking to customers in real time, meaning they need to understand what shoppers are thinking at the moment they open your email, not at the time the email brief was developed in your organization. Comments

Rolling Out the Welcome Mat: Selling Directly to Consumers on Your Website

shopping-online-ecommerce Jan 14, 2014 - A growing number of companies are realizing they are doing business in a brave new world, where marketing to consumers can't be left to their online retail partners, distributors or affiliates. Comments

Cutting Through the Consumer Data Clutter This Holiday Season

shutterstock-153160190 Dec 5, 2013 - We've seen a very impressive start to the holiday shopping season, especially for digital, despite this shortened shopping season. That doesn't mean retailers should take their foot off the gas. Comments

Promotions: Are They a Lifeblood or a Dirty Word?

shopping-online-ecommerce Oct 22, 2013 - Everyone offers free shipping. What kinds of promotions can you use this holiday to differentiate your business from your competitors? Comments

With Website Optimization, There is No Such Thing as Perfect

Website Quality Oct 3, 2013 - Don't let a year go by without engaging your customers. Waiting on the perfect technology means lost opportunity. Comments

'Tis the Season to Get Ready for Your Busiest Time of Year

holiday-season Aug 27, 2013 - Five tactics to focus on now that will help turn holiday browsers into buyers. Comments

Personalization: Not Just for Websites Anymore

personalization Jul 30, 2013 - What companies need is a way to create a personalized email experience as soon as the customer opens the email - not when it is sent. Comments

Don't Let Stale Segments Kill Your Quarterly Goals

web-data Jul 2, 2013 - It's not enough to review your segments every three months; you must review them and take action, building your annual marketing strategy around the consumer behavior you've noticed. Comments

Don't Lose Sight of Your High-Value Customers

eq-monetate May 29, 2013 - While high-value segments might not be huge from a session or consumer perspective, they're adding to the bottom line. Comments

Cash in on the Hidden ROI in Your Email Program

roi-target May 7, 2013 - To get the most out of email, and allow the learnings from your email marketing to help your entire organization improve, it's important to personalize, test, learn, communicate, and repeat. Comments

Use Service as a Solution

A graphic of a jigsaw in the cloud emerging from a laptop Apr 9, 2013 - How can companies make sure they're selecting the right tools for their organization, and that they know exactly which investments are required to get the most out of the technology? Comments

Make Sure Your Big Data Makes a Big Difference

data-cloud Mar 12, 2013 - Turn your data into action by developing data objectives that tightly align with key business objectives, choosing your approach to the querying process, and having the ability to execute. Comments

Don't Drown in a Sea of Data

sea-of-data Feb 12, 2013 - Understand the integrity of your data, create a data warehouse, and uncover your customer profile to sail the seas of data successfully. Comments

Taking a Bite Out of Big Data

big-data Jan 15, 2013 - Three opportunities you can capitalize on today. Comments

3 Ways to Maximize What's Left of the Holiday Shopping Season

holidaysshoppingmobilereport Dec 18, 2012 - While you focus on how to capture the last-minute holiday sale, you should also be thinking about how to create experiences that will encourage seasonal shoppers to become long-term customers. Comments

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