Don't Drown in a Sea of Data

Feb 12, 2013 - Understand the integrity of your data, create a data warehouse, and uncover your customer profile to sail the seas of data successfully. Comments

Taking a Bite Out of Big Data

big-data Jan 15, 2013 - Three opportunities you can capitalize on today. Comments

3 Ways to Maximize What's Left of the Holiday Shopping Season

holidaysshoppingmobilereport Dec 18, 2012 - While you focus on how to capture the last-minute holiday sale, you should also be thinking about how to create experiences that will encourage seasonal shoppers to become long-term customers. Comments

Make In-Season Holiday Changes to Drive Revenue

holiday-season Nov 27, 2012 - The holiday shopping surge continues right up until the holiday and beyond, so keep working to make sure you're offering the right promotions to consumers that will make an impact on the bottom line. Comments

Preparing Your Marketing Channels for the Holiday Rush

last-minute-christmas Oct 23, 2012 - With online holiday sales set to be bigger this season than ever, here are a few tips to maximize customer opportunities this year. Comments

3 Ways to Use Technographics to Deliver a Relevant Customer Experience

browsershare Sep 25, 2012 - You should be leveraging ways that identify technographic data to help give your customers what they want. Comments

4 Ways to Maintain Consistency From Inbound Marketing Channels

segmentationsigns1 Aug 28, 2012 - Understanding the customer's purchase behavior, and mapping out a consistency program that helps trigger customer actions, will lead to a more relevant experience for the customer. Comments

4 Tips to Improve Conversions Through Product Recommendations

Jul 31, 2012 - Getting the most out of your existing resources will help your business boost the overall value of a customer. Comments

3 Ways to Approach Website Optimization for Tablet Visitors

Jul 3, 2012 - The tablet must be looked at as its own channel that deserves an individual and unique user experience. Comments

3 Ways to Maximize Conversions From Display Advertising

Jun 5, 2012 - Drive conversions through effective display advertising and sound website optimization strategies. Comments

4 Affiliate Marketing Strategies That Drive Conversions

May 8, 2012 - How to turn discount-oriented browsers into buyers. Comments

4 Ways to Use Email to Improve Website Conversions

Apr 10, 2012 - Make the most of every email campaign by increasing your relevance to customers. Comments

3 Proven Ways to Convert Traffic From Search

Mar 13, 2012 - Marketers can optimize the website experience to improve conversions from paid search traffic. Here's how. Comments

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2015 Holiday Email Guide

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Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.