Nov 27, 2012 - The holiday shopping surge continues right up until the holiday and beyond, so keep working to make sure you're offering the right promotions to consumers that will make an impact on the bottom line. Comments
Oct 23, 2012 - With online holiday sales set to be bigger this season than ever, here are a few tips to maximize customer opportunities this year. Comments
Sep 25, 2012 - You should be leveraging ways that identify technographic data to help give your customers what they want. Comments
Aug 28, 2012 - Understanding the customer's purchase behavior, and mapping out a consistency program that helps trigger customer actions, will lead to a more relevant experience for the customer. Comments
Jul 31, 2012 - Getting the most out of your existing resources will help your business boost the overall value of a customer. Comments
Jul 3, 2012 - The tablet must be looked at as its own channel that deserves an individual and unique user experience. Comments
Jun 5, 2012 - Drive conversions through effective display advertising and sound website optimization strategies. Comments
May 8, 2012 - How to turn discount-oriented browsers into buyers. Comments
Apr 10, 2012 - Make the most of every email campaign by increasing your relevance to customers. Comments
Mar 13, 2012 - Marketers can optimize the website experience to improve conversions from paid search traffic. Here's how. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.