Feb 18, 2011 - Despite the increasing popularity of smartphones, the ubiquitous SMS is probably the most pervasive marketing tool used by advertisers to reach their target audience on this mobile channel. Indeed, you won't fail to see a print ad on a newspaper or magazine today that doesn't include a SMS short-code... Comments
Jan 7, 2011 - The year 2010 can be considered a watershed time for smartphone handsets in Asia. Undoubtedly, the Apple iPhone has been a major driver of this phenomenon as the mobile handset is probably the dominant smartphone handset in Singapore, Hong Kong... Comments
Nov 19, 2010 - As more and more users visit social networks on their mobile devices, it is critical for companies to engage consumers on these channels. Comments
Oct 23, 2010 - While SMS may still be the most common form of mobile marketing, here are ways on how to integrate click-to-call creatively to enhance user experience. Comments
Sep 22, 2010 - As the popularity of iPads continue to rise, here are three tips on how to maximise its features to enhance app experience for consumers. Comments
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Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.