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Blending SMS and Database Marketing for Greater Success

Feb 18, 2011 - Despite the increasing popularity of smartphones, the ubiquitous SMS is probably the most pervasive marketing tool used by advertisers to reach their target audience on this mobile channel. Indeed, you won't fail to see a print ad on a newspaper or magazine today that doesn't include a SMS short-code... Comments

Moving Ahead With Smartphone Marketing in 2011

tripadvisorfeatured Jan 7, 2011 - The year 2010 can be considered a watershed time for smartphone handsets in Asia. Undoubtedly, the Apple iPhone has been a major driver of this phenomenon as the mobile handset is probably the dominant smartphone handset in Singapore, Hong Kong... Comments

How Businesses Should Respond to the Converging Social Mobile Network

flipboard2 Nov 19, 2010 - As more and more users visit social networks on their mobile devices, it is critical for companies to engage consumers on these channels. Comments

Implementing Click-to-Call in a Digital Campaign

google-clicktocall Oct 23, 2010 - While SMS may still be the most common form of mobile marketing, here are ways on how to integrate click-to-call creatively to enhance user experience. Comments

The Difference Between an iPhone and iPad App

ipad1 Sep 22, 2010 - As the popularity of iPads continue to rise, here are three tips on how to maximise its features to enhance app experience for consumers. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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