Feb 18, 2011 - Despite the increasing popularity of smartphones, the ubiquitous SMS is probably the most pervasive marketing tool used by advertisers to reach their target audience on this mobile channel. Indeed, you won't fail to see a print ad on a newspaper or magazine today that doesn't include a SMS short-code... Comments
Jan 7, 2011 - The year 2010 can be considered a watershed time for smartphone handsets in Asia. Undoubtedly, the Apple iPhone has been a major driver of this phenomenon as the mobile handset is probably the dominant smartphone handset in Singapore, Hong Kong... Comments
Nov 19, 2010 - As more and more users visit social networks on their mobile devices, it is critical for companies to engage consumers on these channels. Comments
Oct 23, 2010 - While SMS may still be the most common form of mobile marketing, here are ways on how to integrate click-to-call creatively to enhance user experience. Comments
Sep 22, 2010 - As the popularity of iPads continue to rise, here are three tips on how to maximise its features to enhance app experience for consumers. Comments
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT