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Savvy Seniors: Engaging the 65+ Online Shopper

Aug 26, 2014 - Senior shoppers shouldn't be ignored when it comes to your email marketing campaigns. It pays to learn how to market to this segment and turn them into loyal, long-term customers. Comments

Get It Right: Cart Utilization Is Not Cart Abandonment

fathers-day-mobile-shopping Jul 29, 2014 - Many consumers use the shopping cart to help them move their purchase process from one device to another. Don't treat this as shopping cart abandonment - it's shopping cart utilization. Comments

Group Therapy: Connecting Your E-Commerce and Email Service Providers

connected Jul 1, 2014 - It's time for marketers and their partners to work together to enhance email and e-commerce programs. How can you connect the seemingly separate groups in your work life? Comments

Send More, Make More: All the Cool Kids Are Doing It, Right?

email-marketing-help-improve-sales Jun 3, 2014 - As subscribers continue to evolve the ways they engage with the inbox, it is up to us as marketers to facilitate a positive experience that enhances the shopping experience, reinforces the value proposition of your brand, and keeps subscribers engaged... Comments

Fun With Email Fundamentals

email-survey May 6, 2014 - If you don't take the time to make sure these email basics are covered, your more advanced email marketing strategies may suffer. Comments

Show Your Subscribers Some Love

subscriber-love-shutterstock-57283450 Mar 11, 2014 - When the love is lost, saving the relationship with your subscriber can be tricky. However, there are several ways you can show your subscribers how much you care before they start to get a wandering eye. Comments

Stop Treating All Cart-Abandoners the Same Way

e-commerce-keyboard-cart-shopping-online Feb 11, 2014 - A recent study found that among cart-abandoners, those who frequently purchased online and those who rarely purchased wanted to be marketed to in different ways. Comments

How to Use ELI5 Messaging to Reach TL;DR Non-Clickers by Remailing

tldr-trollcat Jan 14, 2014 - Marketers need to find effective ways to target and reengage those TL;DR non-clickers. We all know that remailing, if done well, will lead to additional sales. Comments

5 Automated Message Don'ts

email-bomb Dec 30, 2013 - Whether you are just launching automated messages or you have had them in place for years, you need to make sure you are avoiding these five common mistakes. Comments

New Year is the Time to Give Abandoned Cart Emails a Makeover

mobile-email Dec 27, 2013 - While a fresh coat of paint - updated images, footer and a solid QA check - is fine, it's time for you to truly revisit your abandoned cart reminder strategy. Comments

Cart Hoppers Are Still Shoppers: Better Connect with Cross-Device, Frequent Shoppers

google-shopping-plas Dec 26, 2013 - While abandonment rates are increasing, does that necessarily mean that consumers are abandoning their order? Jim Davidson shares insights from recent Bronto/Magento research on shopper frequent and cross-device shopper cart behavior. Comments

Myths and Realities of Responsive Design and the Mobile Inbox

jimdavidsonnov Nov 19, 2013 - Have you heard the often misused terms of "responsive design," "adaptive design," and "mobile first?" Columnist Jim Davidson explains these buzzy, thrown around terms. Comments

Cyber Week Stunted: 2013 Compacts the Christmas Calendar

holiday-shopping Sep 27, 2013 - For the first time since 2008, Cyber Monday will be in December. This doesn't mean you need to completely overhaul your communication planning. The post-Thanksgiving holiday promotions featuring shop by/for, shipping deadlines, in-store pick up, online... Comments

3 Ways to Avoid a Holiday Scrooge-Fest

holiday-email Aug 27, 2013 - Marketers spend the majority of the year prepping their best and brightest campaigns for the holiday season, so it only makes sense to anticipate not only what could go wrong, but also the triggers that can cause a cross-team Scrooge-fest. Comments

Mastering the Mid-Shopping Mobile Information Transfer

mobile-checkout Jul 30, 2013 - If consumers expect to be able to shop and buy across devices, shouldn't we, as marketers, make it easier for them? Comments

3 Ts of an Apology Email: Target, Truth, and Template

email-bomb Jul 2, 2013 - No one likes making mistakes, but you can give your team the tools to be prepared when their best laid plans go off the rails. Comments

3 Holly Jolly Holiday Planning Meetings for June

holiday-email Jun 6, 2013 - While it may seem like there's plenty of time on the calendar to get your holiday act together, the clock is ticking. Creating the foundation of your holiday plan now will position you for success this holiday season! Comments

Your Shopping Cart's Hidden Trap Door

mobile-checkout May 7, 2013 - Streamlining the checkout process will reduce shopping cart abandonment and increase sales, not to mention sparing you and your customer the unpleasant experience of falling through a trap door. Comments

Combating 5 Signs of Digital Hoarding Behavior

hoarding Apr 9, 2013 - Five behaviors that can lead to digital hoarding and how you can overcome them. Comments

See the Trees: Revisiting the Beauty of Data Fundamentals

treesforest Mar 12, 2013 - Taking time to revisit the beauty of data fundamentals can help you find efficiencies for more involved initiatives while increasing subscriber engagement and driving sales. Comments

Email Marketing for the Overly-Connected Consumer

overly-connected Feb 12, 2013 - How are marketers preparing for this multi-device consumer? Comments

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