May 1, 2013 - Five ways to get your unsubscribe rates to go back to normal. Comments
Apr 3, 2013 - We need to first have a solid understanding of who our audience is and then decide how to treat them. Comments
Mar 6, 2013 - What are you doing with those brand new subscribers who cause that positive bump in your weekly report? Are you making them feel welcome and providing easy-to-use engagement? Comments
Jan 9, 2013 - You have a year's worth of data at your fingertips, and if you're not putting that to work for you, then you're seriously missing out. Comments
Nov 14, 2012 - Don't get sucked into the notion that list growth is the absolute highest priority. Comments
Oct 18, 2012 - Are you doing everything you can to earn young peoples' attention online? Comments
Sep 19, 2012 - It may be time to scrub your email list and remove any inactive users. Comments
Aug 2, 2012 - If you come up with an audience segmentation strategy, you will be shocked at how much life it breathes back into your email campaigns. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014