May 1, 2013 - Five ways to get your unsubscribe rates to go back to normal. Comments
Apr 3, 2013 - We need to first have a solid understanding of who our audience is and then decide how to treat them. Comments
Mar 6, 2013 - What are you doing with those brand new subscribers who cause that positive bump in your weekly report? Are you making them feel welcome and providing easy-to-use engagement? Comments
Jan 9, 2013 - You have a year's worth of data at your fingertips, and if you're not putting that to work for you, then you're seriously missing out. Comments
Nov 14, 2012 - Don't get sucked into the notion that list growth is the absolute highest priority. Comments
Oct 18, 2012 - Are you doing everything you can to earn young peoples' attention online? Comments
Sep 19, 2012 - It may be time to scrub your email list and remove any inactive users. Comments
Aug 2, 2012 - If you come up with an audience segmentation strategy, you will be shocked at how much life it breathes back into your email campaigns. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT