shortened-sales-cycle

3 Ways to Shorten Your B2B Sales Cycle Through Personal Branding

Aug 21, 2014 - Creating a personal brand and using social media to strengthen it can help you greatly shorten your sales cycle and ultimately achieve better results. Comments

How to Use Digital Entertainment to Drive Content Engagement (Part 2)

comic-strip Jul 23, 2014 - In part two of this look into using digital entertainment for marketing purposes, we have advice on how to use the digital comics industry to provide compelling content marketing. Comments

How B2B Firms Can Leverage Digital Marketing Opportunities in the Music Industry (Part I)

musicnotes Jun 25, 2014 - With the continued growth of subscription-based online radio, fan-based online communities, and peer-to-peer-based campaigns, there are countless opportunities for B2B marketers in the digital music space. Comments

The 10 Things You Should Never Do on Your Phone in Business

smartphone6846 May 28, 2014 - Although we now have the capability to do almost anything on our phones, there are some things that just aren't appropriate in business. Comments

A 5-Step Guide to Proven Content Marketing Success

content Apr 30, 2014 - Content is now seen as an expense by many C-levels. In order to be seen as an investment that will yield positive returns, it must be developed, managed, and measured effectively. Comments

How to Master the Art of Social Sales and an Interview With the CEO of Nimble.com

social-selling Apr 2, 2014 - Social selling requires mastery of not only social media marketing and engaging in these networks as a manager of your own social experience, but also how to keep up with the rapid changes in organizational structure, decision-maker movements, and... Comments

The Top 3 Ways of Selling on LinkedIn in 2014

linkedin-logo Mar 5, 2014 - How do you take advantage of all that LinkedIn offers as the network takes on a new face in 2014? Here are my top three tips for selling on LinkedIn for 2014. Comments

Why Launching an Online Brand Takes Guts and 3 Tips for How to Do It Right

how-to-launch-an-online-business Feb 5, 2014 - Putting yourself on the Web might seem easy, but it's hard to be successful when launching any online brand. Here are three tips to help ensure your success. Comments

5 Ways B2B Companies Can Evaluate Their On-Site SEO Program in 2014

jasminesandlerjan2014 Jan 8, 2014 - You have immediate control over on-site optimization; it's one of the most impactful marketing strategies for a B2B or corporate site. Here are 5 ways to evaluate your on-site SEO. Comments

Drive Company Page Engagement with Best in Class Brand Examples & Tips from LinkedIn

jasmine-sandler-company Dec 13, 2013 - Fenot Tekle, corporate communications director at LinkedIn, shares tips for marketers looking to boost engagement on their LinkedIn Company Page. Comments

How Women Business Owners Can Use LinkedIn to Market Their Transition

shutterstock-141125569 Nov 22, 2013 - Columnist Jasmine Sandler offers tips and tricks for women business owners transitioning to new business or a new company, to help them make best use of LinkedIn to build their personal brand. Comments

B2B Selling via LinkedIn Company Pages and Groups

jasmine-sandler-oct Oct 16, 2013 - In using LinkedIn as a sales machine, two critical areas must be discussed and considered: LinkedIn Company Pages and LinkedIn Groups. Comments

The 5 Ws of Social Media (and the H)

white-rabbit-with-watch Aug 23, 2013 - Find out who should be doing your social media, what they should be doing, when they should be doing it, why, where, and how. Comments

Social Media in the Boardroom

business-people Aug 14, 2013 - How to build a compelling business case to prove to upper management that you need to be present and leading positive conversations in social. Comments

How CEOs Should Use Personal Branding to Drive Business

social-branding Jul 24, 2013 - Given the ease of social media and other online channels, not using the CEO is a lost opportunity to cultivate the company's image in the minds of the media, prospects, and customers. Comments

How to Make Sales Relationships in LinkedIn Groups

nyc-business-owner-group-on-linkedin Jun 26, 2013 - Your LinkedIn marketing experience, and utilizing it as a personal selling tool, is only as good as the quality of relationships you develop over time. Comments

Where Are You in SoMo (Social-Mobile Marketing)?

man-using-mobile May 31, 2013 - Learn these new techniques for integrating social and mobile. Comments

How to Protect Your Online Reputation and Close the Deal

safe-bank-vault-secure-icon May 1, 2013 - How do you at the same time protect your reputation online and close the deal at the face-to-face meeting? Comments

How to Manage the Social Media Overload

social-media-plan Apr 10, 2013 - Five key ways to manage your social media marketing so you can sleep at night and see social media working for you. Comments

Inside the Social Super Brain at Men's Wearhouse

joe-orange Mar 13, 2013 - An interview with Joe Nolan, social media junkie and director of new media at Men's Wearhouse. Comments

Not So 'Social' Media

czintel-searchforce-facebookpaidsearch Feb 19, 2013 - Social interactivity via technology is how people are communicating and prefer to do business. So what does this mean to business relationships and what can you do about it? Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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