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Leveraging the Power of Mobile In and Outside the Organization

Feb 6, 2013 - Companies need to have a solid mobile adoption plan that meets the needs of both internal and external customers. Comments

How to Effectively Budget Your Social Media Program in 2013

budgeting-for-social-media-marketing-jasmine-sandler-th Jan 9, 2013 - The first step that any organization needs to make when approaching social media marketing is to assess its resources and start to assign necessary roles. Comments

Your Social Media Marketing Plan in 5 Easy Steps

social-media-plan Dec 26, 2012 - This solid, measurable plan (along with a commitment to developing consistent and valuable content) will help you drive online brand awareness, customer engagement, and audience growth. Comments

Corporate Social Media Marketing Strategy Checklist for 2013

checkbox Dec 7, 2012 - With the holidays approaching, taking stock of what you've done in social media marketing in 2012 and what business results those activities have driven will help you launch a successful social media marketing strategy for 2013. Comments

Google Changes and Customer Engagement

largenewgooglelogofinalflat-a Nov 7, 2012 - Customer engagement is truly the only tangible factor to determining social media marketing success. Comments

Creating Solid Business Relationships Through LinkedIn

business-people Oct 17, 2012 - Why would someone in your target audience choose to do business with you in LinkedIn? Do you have a solid, complete, engaging profile that supports your personal brand? Comments

Using Social Media to Increase Your Search Rank

Aug 22, 2012 - Web marketers and PR professionals must pay attention to how social media affects search, and ultimately how it can change the rules of online visibility and brand engagement. Comments

Networking Effectively in LinkedIn to Develop Business

linkedin22 Aug 15, 2012 - LinkedIn can be your best lead generator and networking tool if you follow these tips. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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