Feb 6, 2013 - Companies need to have a solid mobile adoption plan that meets the needs of both internal and external customers. Comments
Jan 9, 2013 - The first step that any organization needs to make when approaching social media marketing is to assess its resources and start to assign necessary roles. Comments
Dec 26, 2012 - This solid, measurable plan (along with a commitment to developing consistent and valuable content) will help you drive online brand awareness, customer engagement, and audience growth. Comments
Dec 7, 2012 - With the holidays approaching, taking stock of what you've done in social media marketing in 2012 and what business results those activities have driven will help you launch a successful social media marketing strategy for 2013. Comments
Nov 7, 2012 - Customer engagement is truly the only tangible factor to determining social media marketing success. Comments
Oct 17, 2012 - Why would someone in your target audience choose to do business with you in LinkedIn? Do you have a solid, complete, engaging profile that supports your personal brand? Comments
Aug 22, 2012 - Web marketers and PR professionals must pay attention to how social media affects search, and ultimately how it can change the rules of online visibility and brand engagement. Comments
Aug 15, 2012 - LinkedIn can be your best lead generator and networking tool if you follow these tips. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
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