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MSP Airport Seeks to Lighten Travel With Digital Apps

Mary Lisbeth D'Amico  |  Mobile

Dec 14, 2012 - The airport at holiday time can be a less than joyful experience, between long lines, travel delays and security pat downs. The Minneapolis St. Paul Airport (MSP) is hoping to enhance travelers' experience-both at holiday time and year round-with the help of digital technology. Comments

Mary Lisbeth D'Amico  |  Strategies

SapientNitro Snaps Up Interactive Shop Second Story

second-story Nov 9, 2012 - Digital agency SapientNitro has acquired Portland-based Second Story, an interactive studio that focuses on merging digital interactivity into physical environments. Comments

Mary Lisbeth D'Amico  |  Strategies

Ad:Tech - Cutting Edge Apps That Will Change Marketing

adtech-ny-2011-blogpost Nov 9, 2012 - Executives at ad:tech New York this week presented three emerging technologies, some more mature than others, with the potential to change the marketing business: 3D projection, gesture-recognition technology and RFID tags. But participants were told... Comments

Mary Lisbeth D'Amico  |  Analyzing Customer Data

Ad:Tech - Big Data Drives Business for 1-800 Flowers and Discovery Digital

Big data illustration from 8 September 2011 Computing Nov 8, 2012 - Discovery Digital realized how much it needed Facebook. And 1-800 Flowers has found new audiences on the fly that increased sales. Both claim that Big Data is behind it. Comments

Mary Lisbeth D'Amico  |  Politics & Advocacy

MoveOn's Vote Buddy Uses Facebook to Influence Friends' Voting

votewithfriends Nov 6, 2012 - Political advocacy group MoveOn.org sought to rock the liberal vote at the eleventh hour with the launch late last week of Vote Buddy, a Facebook app that lets people encourage their friends to vote. Comments

Mary Lisbeth D'Amico  |  Media Planning

Sponsored Reviews Form Basis for Earned Ad Platform

inpowered-measure-1 Nov 5, 2012 - When consumers set out to buy a laptop, smartphone or flat-screen TV, chances are they hit the Web to see what experts have to say about the products. Yet advertisers are not making full use of this information, according to San Francisco-based NetShelter... Comments

Mary Lisbeth D'Amico  |  Publishing

Salesforce Expands Marketing Cloud Capabilities

Clouds jigsaw Oct 22, 2012 - Salesforce has expanded the capabilities of Marketing Cloud, its new marketing software, by adding a host of data analytics features. Comments

Mary Lisbeth D'Amico  |  Social Integration

LensCrafters Uses Social Sharing to Jazz Up In-Store Experience

lenscrafters2 Oct 9, 2012 - SapientNitro worked with LensCrafters to digitize the in-store experience. The agency claims most retailers it studied recently did a poor job of enhancing the real-world with digital elements. Comments

Mary Lisbeth D'Amico  |  Social Media

Tumblr Woos Brands With Analytics Showing How Content Spreads

tumblr-reeses-puffs Oct 4, 2012 - Tumblr and Union Metrics today announced the launch of Tumblr's first analytics platform. Brands like Coca-Cola and Reese's Puffs have experimented on Tumblr. Comments

Mary Lisbeth D'Amico  |  Social Media

Industry Execs Mull Impact of Facebook Ad Network

facebook-homepage Oct 3, 2012 - Advertising industry pundits may believe it's inevitable that Facebook will launch an independent ad network, but they aren't exactly cheering about it. Comments

Mary Lisbeth D'Amico  |  Strategies

MasterCard Deal Gives Brands Peek Into Consumers’ Offline Spending

mastercard Sep 27, 2012 - The partnership will enable Exponential's brands to target their digital ads to audiences based on their offline spending behavior. Comments

Mary Lisbeth D'Amico  |  Social Media

Pinfluencer Contest Assists Wayfair in Tracking Success

pinfluencer Dec 5, 2012 - The Wayfair Pinterest contest hosted on Pinfluencer showed significant success. According to the company, it saw a 255 percent increase in participants using the platform. Comments

Mary Lisbeth D'Amico  |  Mobile

AIDS Charity (RED) Launches Mobile Giving Campaign

red-charity Dec 4, 2012 - (RED) launched its first multi-channel mobile giving campaign timed around World AIDS Day and the holiday shopping season. Comments

Mary Lisbeth D'Amico  |  Media

In-Game Advertising Still Not Drawing Ad Budgets

sponsorpay Nov 29, 2012 - The banner ad is dead, say digital marketing pundits, so what’s a better way for brands to reach consumers? Integrating ads into online games and allowing users who view the ad to win points or other rewards in the game, is an increasingly attractive... Comments

Mary Lisbeth D'Amico  |  Strategies

Adometry and LiveRamp Meld to Offer Offline-Online Data

Nov 27, 2012 - Direct response marketers spend a lot of time trying to analyze whether their online ad campaigns are getting people to click and buy. But linking these efforts to transactions that happen on the sales floor remains difficult. Comments

Mary Lisbeth D'Amico  |  Strategies

Glam Media Launches Private Ad Marketplace

Nov 21, 2012 - Lifestyle web site company Glam Media said yesterday that it has created a private, invitation-only marketplace for brand advertisers to purchase ad inventory. The technology for the marketplace is being supplied by online advertising technology company... Comments

Mary Lisbeth D'Amico  |  Social Commerce

F-Commerce Retailers Seek New Customers With Black Friday Deals

deals-tab Nov 19, 2012 - While Facebook is pushing its own newly-launched ecommerce effort, Facebook Gifts, retailers connected to Facebook are also seeking a piece of the holiday shopping action ahead of Black Friday. Comments

Mary Lisbeth D'Amico  |  Social Commerce

Facebook Gifts Unveils New Retail Partners

facebook-gifts-event Nov 16, 2012 - At an event shrouded in secrecy, Facebook unveiled 14 new retail partners for Facebook Gifts and said that the online shopping app is now available to all Facebook users in the U.S. and Canada. Comments

Mary Lisbeth D'Amico  |  Retail

Time Warner Study: One Size Doesn't Fit All in Reaching Women

women-sizes Nov 15, 2012 - Marketers who want to reach out to women need to pay closer attention to specific segments of that audience as well as regional differences, says a new study from Time Warner Cable Media. Comments

Mary Lisbeth D'Amico  |  Social Media

Pinterest Welcomes Brands With Biz Accounts

pinterest-alt Nov 14, 2012 - Pinterest announced today that organizations can now sign up for their own business accounts, or convert their existing user accounts to business accounts. Comments

Mary Lisbeth D'Amico  |  Social Media

Pinterest Secret Boards Let Users Collaborate in Private

pinterest-alt Nov 13, 2012 - Pinterest has introduced secret boards, a place where users can put things that they don’t necessarily want to share with others. Comments

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