Jun 13, 2013 - Marketers are increasingly recognizing the importance of context in helping guide consumers to the right purchasing decisions. Comments
May 14, 2013 -
This week, Women's Health Magazine, in conjunction with Facebook, is seeking to harness the motivational power of social media with the launch of an online campaign timed to coincide with National Women's Health Week (May 12-18) that urges women to...
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May 13, 2013 -
A new interactive media campaign is helping New Orleans introduce people to the city beyond the French Quarter and Mardi Gras.
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May 7, 2013 -
The company says that its new Sharethrough Mobile platform allows brands to promote sponsored content within the stream of a publisher's mobile site, automatically giving the ads the look and feel of each site they appear on.
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May 3, 2013 -
Basketball fans following the 2013 National Basketball Association Playoffs will now have a chance to reap rewards for their viewing loyalty.
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May 1, 2013 -
Twitter's self-serve ad platform is now available to all U.S. users, rather than just on an invitation-only basis.
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Apr 26, 2013 -
Nike has discovered the joys of Instagram. The sportswear maker recently began inviting users of the popular photo sharing site to take part in its NikeiD campaign, which lets users design, share and purchase customized versions of Nike gear.
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Mar 19, 2013 -
Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier.
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Mar 12, 2013 -
Pundits may have decided that the Harlem Shake meme is uncool, annoying, and downright "over." Yet, undaunted, selected companies are still joining the fray.
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Mar 8, 2013 -
California coffee chain The Coffee Bean and Tea Leaf is using digital technology to help it respond to customers on a micro-local level.
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Mar 5, 2013 -
Traackr launched a revamped version of its platform, a move to make its tools more user-friendly in the increasingly competitive market for helping brands identify key influencers.
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Jun 7, 2013 -
Ben & Jerry's new City Churned social media campaign lets people in five U.S. cities vote their own city-specific preferences for a new ice cream flavor.
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Jun 6, 2013 -
SnagFilms has begun testing a new social version of its site designed to help viewers find films they like more easily and share those recommendations with friends.
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Jun 4, 2013 -
The NYSE recently unveiled an online newsroom that offers a mix of breaking news, folksy company profiles, and the ability for readers to share and endorse content via social media.
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May 30, 2013 -
A startup called Swipely is offering merchants so-called Google-style analytics to help them get more out of storefront sales—all with the swipe of a credit card.
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May 28, 2013 -
BuzzFeed today announced plans to beef up efforts to create more viral video content, with the creation of a social video lab and a content deal with CNN.com.
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May 23, 2013 -
With all the talk about data analytics in the advertising business, it can often seem creative is dead. Not so, said executives gathered on Tuesday to discuss social advertising at Internet Week in New York.
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May 22, 2013 -
Do TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do.
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May 20, 2013 -
With a concrete monetization strategy for Tumblr still in the works, digital marketers will likely have a wait ahead of them before they see more advertising opportunities on the platform.
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May 17, 2013 -
PoachIt claims it can simplify the online shopping jungle with an intelligent tool designed to find the best deals.
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May 16, 2013 -
Jack Link’s “Messin’ with Sasquatch” TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have drawn a cult following since they were introduced in 2006. Starting this week, selected consumers...
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