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IBM Launches Interactive User Experience Unit Fed by Data Insights

Feb 5, 2014 - IBM is increasingly using data insights from its legendary research labs to inform its customers' design, customer interaction, and business strategies. Brands such as Jaguar and David Jones are on board. Comments

10 Defining Moments in 10 Years of Facebook

facebook-cupcakes Feb 4, 2014 - Has it really been 10 years? ClickZ looks at 10 defining moments of the world's largest social network. Comments

Nissan-Amazon Big Box Campaign Boosted by Social Media Leak

amazon-nissan Jan 30, 2014 - Nissan’s media agency TBWA had a clever idea for a marketing stunt: Why not let users order a car via Amazon.com? But it was the attention of a Reddit user that actually made the campaign go viral. Comments

Virgin Active Fitness Brand Urges Slouches to Get #happilyeveractive

virginactive2 Jan 7, 2014 - Just in time for New Year’s resolutions, Virgin Active’s new digital media campaign urges people to get moving and, hopefully, into the gym. Comments

Dunkin' Donuts and Toyota Tap Google+ Hangouts for Entertainment and Brand Visibility

screenshot Dec 18, 2013 - Dunkin' Donuts hosts a live recipe contest linked to Bravo Top Chef, while Toyota lets users collaborate on car choices. Comments

Charity:water Turns to Outbrain to Spread the Word [Case Study]

charitywater3 Dec 12, 2013 - Charity:water is known for beautiful content that is easily shared, but the non-profit turned to content discovery platform Outbrain recently to help it rise above the noise. Comments

TNT's MobCity "Adaptweetion" Further Blurs TV & Social

tnt-twitter2 Dec 6, 2013 - The first screenplay to be released over Twitter is one more step towards screen convergence. Comments

Applebee’s Tableside Tablets to Bring Interactivity to Dining

signage Dec 5, 2013 - Applebee's will add 100,000 tableside tablets to over 1,800 U.S. outlets demonstrating the potential for transforming restaurant dining into an interactive experience. Comments

Kohl’s J.Lo Twitter Campaign Creates Buzz Ahead of Black Friday

kohl-s-youtube Nov 26, 2013 - Kohl's let viewers vote on how to Get Jennifer There - to the AMAs - in an innovative campaign that could point the way for other brands to integrate Twitter into their TV spots. Comments

DigitasLBi, Razorfish Cut Cross-Ad Deal With Google

Google logo Nov 15, 2013 - Publicis Groupe agencies DigitalLBi and Razorfish have committed to spending more across Google's video, mobile and display properties. Comments

Ad:techNY - Brand Advocates Deserve More TLC

Awesome Nov 8, 2013 - Companies may not be paying enough attention to a valuable asset-brand connected consumers that are actively seeking a relationship with the brand, a new study says. Comments

Cheetos Project TP Encourages Virtual Halloween Mischief

cheetos-project-tp Oct 23, 2013 - Cheetos latest digital campaign lets users virtually toilet paper the site of their choice. Comments

Estee Lauder Asks People to Take Action Against Breast Cancer

bca-we-re-stronger-together2 Oct 22, 2013 - Estee Lauder’s new social campaign encourages people to create “circles of strength” among friends and family that motivate them to take concrete breast-cancer fighting actions. Comments

State Farm Brings 'Chaos' to Mobile

chaosscreenshot Oct 21, 2013 - The rampaging robot of State Farm's popular 'Chaos in Your Town' campaign is back but this time it’s on mobile. Comments

Dockers Shoppable Video Aims at Millennial Males

dockers1 Oct 17, 2013 - Dockers seeks to shed its stodgy image with a hip new clothing line and an interactive video featuring British Hip Hop Artist Tinie Tempah. Comments

Government Shutdown Frustrating to Park Social Fans, Opportunity for Private Companies

Closed sign Oct 9, 2013 - Travelers and National Parks fans are seeking information elsewhere since all federal social accounts went silent as a result of the government shutdown. Comments

Bebe #be9to5 Campaign Reinforces Confident, Less ‘Trashy’ Image

beb003-august-print-20130626-single Oct 2, 2013 - Once considered the darling of the sexy office wear segment, fashion brand Bebe is seeking to recapture its luster with an interactive campaign that asks young women to share what they do during the "new 9 to 5" - 9 PM to 5 AM. Comments

QVC Launches Social Shopping Site ToGather

togather-on-qvc Oct 2, 2013 - Home shopping network QVC has announced a new social shopping platform called ToGather, designed to extend its shopping-as-entertainment ethos to a digital community. Comments

Adweek 2013: Courting Millennials Pays Off for Wendy’s, Chevrolet & Bud Light

Teenagers Sep 27, 2013 - Whether they call them millennials, next gen buyers or digital natives, it seems there's nothing that brands won't do to reach those elusive 18-33 olds. Comments

Adweek 2013: AdStage Launches Unified Ad Platform Geared to SMEs

imag0358 Sep 24, 2013 - Silicon Valley Startup, AdStage, has launched a self-service platform designed to help small and medium sized businesses manage and analyze digital ad campaigns across search, social, mobile and display. Comments

Analytics Help Brands Make Small Changes That Bring Big Social Impact

golf-channel-masters Sep 24, 2013 - Altering a hashtag or adjusting the timing of a Facebook post may not sound like a big deal, but small changes like these can have a large impact on a brand’s social media efforts - and it certainly did for Golf Channel and Cycle for Survival. Comments

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