Marketing News & Expert Advice
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IMW2013: Context, Not Platform, Key to Reaching Consumers
Jun 13, 2013 - Marketers are increasingly recognizing the importance of context in helping guide consumers to the right purchasing decisions. Comments
Women's Health Mag Promotes Challenges via Facebook
May 14, 2013 -
This week, Women's Health Magazine, in conjunction with Facebook, is seeking to harness the motivational power of social media with the launch of an online campaign timed to coincide with National Women's Health Week (May 12-18) that urges women to...
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New Orleans 'Follow Your NOLA' Campaign Seeks Adventurous Travelers
May 13, 2013 -
A new interactive media campaign is helping New Orleans introduce people to the city beyond the French Quarter and Mardi Gras.
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Sharethrough Introduces Mobile Native Ad Platform
May 7, 2013 -
The company says that its new Sharethrough Mobile platform allows brands to promote sponsored content within the stream of a publisher's mobile site, automatically giving the ads the look and feel of each site they appear on.
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NBA Rewards Fans Who Check Into Playoff Games via Mobile
May 3, 2013 -
Basketball fans following the 2013 National Basketball Association Playoffs will now have a chance to reap rewards for their viewing loyalty.
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Twitter Refines and Widens Ad Platform for U.S. Users
May 1, 2013 -
Twitter's self-serve ad platform is now available to all U.S. users, rather than just on an invitation-only basis.
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Nike Gears Customized Shoe Campaign to Instagram Users
Apr 26, 2013 -
Nike has discovered the joys of Instagram. The sportswear maker recently began inviting users of the popular photo sharing site to take part in its NikeiD campaign, which lets users design, share and purchase customized versions of Nike gear.
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Marketers Eager for Facebook Hashtags
Mar 19, 2013 -
Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier.
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Harlem Shake Still Draws Some Marketers
Mar 12, 2013 -
Pundits may have decided that the Harlem Shake meme is uncool, annoying, and downright "over." Yet, undaunted, selected companies are still joining the fray.
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The Coffee Bean and Tea Leaf Goes Hyper-Local
Mar 8, 2013 -
California coffee chain The Coffee Bean and Tea Leaf is using digital technology to help it respond to customers on a micro-local level.
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Traackr Relaunches Tool in Competitive Market to Reach Influencers
Mar 5, 2013 -
Traackr launched a revamped version of its platform, a move to make its tools more user-friendly in the increasingly competitive market for helping brands identify key influencers.
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Ben & Jerry's Lets Fans Vote Their City's Flavor
Jun 7, 2013 -
Ben & Jerry's new City Churned social media campaign lets people in five U.S. cities vote their own city-specific preferences for a new ice cream flavor.
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Indie Site SnagFilms Beta Launches Social Platform
Jun 6, 2013 -
SnagFilms has begun testing a new social version of its site designed to help viewers find films they like more easily and share those recommendations with friends.
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NYSE Launches Digital Newsroom
Jun 4, 2013 -
The NYSE recently unveiled an online newsroom that offers a mix of breaking news, folksy company profiles, and the ability for readers to share and endorse content via social media.
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Swipely Offers Merchants Google-Style Analytics for Storefront Sales
May 30, 2013 -
A startup called Swipely is offering merchants so-called Google-style analytics to help them get more out of storefront sales—all with the swipe of a credit card.
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BuzzFeed Beefs Up Video With Social Lab, CNN Deal
May 28, 2013 -
BuzzFeed today announced plans to beef up efforts to create more viral video content, with the creation of a social video lab and a content deal with CNN.com.
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IWNY: Creative Alive and Kicking in Era of Native Ads
May 23, 2013 -
With all the talk about data analytics in the advertising business, it can often seem creative is dead. Not so, said executives gathered on Tuesday to discuss social advertising at Internet Week in New York.
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IWNY: Nielsen Study to Show How Tweets Boost TV Ratings
May 22, 2013 -
Do TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do.
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How Will Yahoo's Purchase of Tumblr Affect Advertisers?
May 20, 2013 -
With a concrete monetization strategy for Tumblr still in the works, digital marketers will likely have a wait ahead of them before they see more advertising opportunities on the platform.
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New Shopping Tool Poaches Deals for Online Checkout
May 17, 2013 -
PoachIt claims it can simplify the online shopping jungle with an intelligent tool designed to find the best deals.
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Jack Link's Beef Jerky Coming to a Gas Tank Near You
May 16, 2013 -
Jack Link’s “Messin’ with Sasquatch” TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have drawn a cult following since they were introduced in 2006. Starting this week, selected consumers...
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