cheetos-project-tp

Cheetos Project TP Encourages Virtual Halloween Mischief

Oct 23, 2013 - Cheetos latest digital campaign lets users virtually toilet paper the site of their choice. Comments

Estee Lauder Asks People to Take Action Against Breast Cancer

bca-we-re-stronger-together2 Oct 22, 2013 - Estee Lauder’s new social campaign encourages people to create “circles of strength” among friends and family that motivate them to take concrete breast-cancer fighting actions. Comments

State Farm Brings 'Chaos' to Mobile

chaosscreenshot Oct 21, 2013 - The rampaging robot of State Farm's popular 'Chaos in Your Town' campaign is back but this time it’s on mobile. Comments

Dockers Shoppable Video Aims at Millennial Males

dockers1 Oct 17, 2013 - Dockers seeks to shed its stodgy image with a hip new clothing line and an interactive video featuring British Hip Hop Artist Tinie Tempah. Comments

Government Shutdown Frustrating to Park Social Fans, Opportunity for Private Companies

Closed sign Oct 9, 2013 - Travelers and National Parks fans are seeking information elsewhere since all federal social accounts went silent as a result of the government shutdown. Comments

Bebe #be9to5 Campaign Reinforces Confident, Less ‘Trashy’ Image

beb003-august-print-20130626-single Oct 2, 2013 - Once considered the darling of the sexy office wear segment, fashion brand Bebe is seeking to recapture its luster with an interactive campaign that asks young women to share what they do during the "new 9 to 5" - 9 PM to 5 AM. Comments

QVC Launches Social Shopping Site ToGather

togather-on-qvc Oct 2, 2013 - Home shopping network QVC has announced a new social shopping platform called ToGather, designed to extend its shopping-as-entertainment ethos to a digital community. Comments

Adweek 2013: Courting Millennials Pays Off for Wendy’s, Chevrolet & Bud Light

Teenagers Sep 27, 2013 - Whether they call them millennials, next gen buyers or digital natives, it seems there's nothing that brands won't do to reach those elusive 18-33 olds. Comments

Adweek 2013: AdStage Launches Unified Ad Platform Geared to SMEs

imag0358 Sep 24, 2013 - Silicon Valley Startup, AdStage, has launched a self-service platform designed to help small and medium sized businesses manage and analyze digital ad campaigns across search, social, mobile and display. Comments

Analytics Help Brands Make Small Changes That Bring Big Social Impact

golf-channel-masters Sep 24, 2013 - Altering a hashtag or adjusting the timing of a Facebook post may not sound like a big deal, but small changes like these can have a large impact on a brand’s social media efforts - and it certainly did for Golf Channel and Cycle for Survival. Comments

C3NY: SEO Not Dead, Just Evolving

SEO Sep 20, 2013 - Social media may grab all the headlines, but search engine optimization is still quietly powering the way companies reach their customers, according to industry executives gathered at the C3 search industry conference in NYC this week. Comments

Groupon Acquires Last-Minute Travel App Blink

groupon-logo1 Sep 10, 2013 - Groupon announced that it had acquired Madrid-based Blink, a mobile app that allows last-minute European travelers to find same-day deals on hotel bookings. Comments

Revamped Drync App Lets Users Buy Wine Within Seconds

drync-app Aug 14, 2013 - Boston-based Drync has revamped its popular wine-tracking app to lets users who snap photos of the wine they are drinking order it on the spot. Comments

The #TwitterRevolution: The Pain and the Glory

twitterbird Aug 9, 2013 - The new CNBC documentary looks at the seven-year rise of the service based around messages no longer than 140 characters. Comments

Crowdsourced Campaign Asks Beach Boys Fans to Contribute Solos

beachboys Aug 5, 2013 - Capitol Records and Fender have launched an online campaign asking Beach Boy fans to contribute a unique guitar solo for a track recently uncovered from the California band’s archives. Comments

Dr Pepper Reaches Out to Younger Hipper Audience

drpepper Aug 1, 2013 - Dr Pepper's new One of a Kind social campaign aims to draw more interest from millennials by associating itself with hip and emerging artists. Comments

Groupon Opens Premium Channel to Mobile

groupon-reserve Jul 31, 2013 - Groupon has extended its new channel for high-end, discounted restaurant reservations to iPhone, with other mobiles soon to follow. Comments

Rebranded Piqora Adds Tumblr and Instagram Analytics for Brands

piqora Jul 23, 2013 - Piqora aims to enable companies to track hashtag campaigns, images and brand advocates on the three networks through a single dashboard. Comments

News360 Helps Brands Find Audiences for Sponsored Content

news360-screen-grab-promoted-content-home Jul 22, 2013 - News360 announced the launch of a native advertising platform designed to help brands find and grow audiences for their sponsored content. Comments

Union Metrics Adds Tumblr Analytics for Small Businesses and Bloggers

tumblr-analytics Jul 17, 2013 - Union Metrics, the San Francisco-based company that offers analytics for Tumblr and Twitter, this week rolled out free and low-cost analytics for small businesses and individual bloggers on Tumblr. Comments

Kickbit Rewards Engaged Cellphone Users With Mobile Data

kickbit1 Jul 16, 2013 - Boston-based startup Aquto has unveiled Kickbit, an app that enables mobile users who watch ads, take surveys, purchase items or download and try out new apps to get rewards of additional free mobile data minutes from their participating carrier. Comments

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