SEO

C3NY: SEO Not Dead, Just Evolving

Sep 20, 2013 - Social media may grab all the headlines, but search engine optimization is still quietly powering the way companies reach their customers, according to industry executives gathered at the C3 search industry conference in NYC this week. Comments

Groupon Acquires Last-Minute Travel App Blink

groupon-logo1 Sep 10, 2013 - Groupon announced that it had acquired Madrid-based Blink, a mobile app that allows last-minute European travelers to find same-day deals on hotel bookings. Comments

Revamped Drync App Lets Users Buy Wine Within Seconds

drync-app Aug 14, 2013 - Boston-based Drync has revamped its popular wine-tracking app to lets users who snap photos of the wine they are drinking order it on the spot. Comments

The #TwitterRevolution: The Pain and the Glory

twitterbird Aug 9, 2013 - The new CNBC documentary looks at the seven-year rise of the service based around messages no longer than 140 characters. Comments

Crowdsourced Campaign Asks Beach Boys Fans to Contribute Solos

beachboys Aug 5, 2013 - Capitol Records and Fender have launched an online campaign asking Beach Boy fans to contribute a unique guitar solo for a track recently uncovered from the California band’s archives. Comments

Dr Pepper Reaches Out to Younger Hipper Audience

drpepper Aug 1, 2013 - Dr Pepper's new One of a Kind social campaign aims to draw more interest from millennials by associating itself with hip and emerging artists. Comments

Groupon Opens Premium Channel to Mobile

groupon-reserve Jul 31, 2013 - Groupon has extended its new channel for high-end, discounted restaurant reservations to iPhone, with other mobiles soon to follow. Comments

Rebranded Piqora Adds Tumblr and Instagram Analytics for Brands

piqora Jul 23, 2013 - Piqora aims to enable companies to track hashtag campaigns, images and brand advocates on the three networks through a single dashboard. Comments

News360 Helps Brands Find Audiences for Sponsored Content

news360-screen-grab-promoted-content-home Jul 22, 2013 - News360 announced the launch of a native advertising platform designed to help brands find and grow audiences for their sponsored content. Comments

Union Metrics Adds Tumblr Analytics for Small Businesses and Bloggers

tumblr-analytics Jul 17, 2013 - Union Metrics, the San Francisco-based company that offers analytics for Tumblr and Twitter, this week rolled out free and low-cost analytics for small businesses and individual bloggers on Tumblr. Comments

Kickbit Rewards Engaged Cellphone Users With Mobile Data

kickbit1 Jul 16, 2013 - Boston-based startup Aquto has unveiled Kickbit, an app that enables mobile users who watch ads, take surveys, purchase items or download and try out new apps to get rewards of additional free mobile data minutes from their participating carrier. Comments

AARP Savvy on Embedding Social Into Biz Objectives

tammy-gordon-aarp Jul 15, 2013 - ClickZ spoke recently with Tammy Gordon, VP, social communications and strategy at AARP, about the evolution of its social strategy. Comments

Alamo's Family Games Campaign Targets CEO Moms

alamo-games-2-go Jun 28, 2013 - In a move to broaden its social presence, Alamo Rent A Car has launched a campaign timed for the start of the vacation season focused around a series of highly shareable family games. Comments

Balancing Personalized Service With 'Creep Factor'

cocktails-and-conversions Jun 25, 2013 - Technology today allows companies to personalize websites at a very sophisticated level, but they need to make sure not to creep out their customers. Comments

Jell-O 'Secret Message' Campaign Plays on '50s Nostalgia

jello-jiggle-vision Jun 20, 2013 - The company recently launched a campaign that lets people write and share secret messages to each other online that can only be decoded by viewing them through Jell-0. Comments

Yahoo Launches Listing Management Tool for Small Business

scan-results-1-copy Jun 17, 2013 - Yahoo today announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings. Comments

IMW2013: Context, Not Platform, Key to Reaching Consumers

integrated-marketing-week Jun 13, 2013 - Marketers are increasingly recognizing the importance of context in helping guide consumers to the right purchasing decisions. Comments

Ben & Jerry's Lets Fans Vote Their City's Flavor

ben-jerry-s-city-churned Jun 7, 2013 - Ben & Jerry's new City Churned social media campaign lets people in five U.S. cities vote their own city-specific preferences for a new ice cream flavor. Comments

Indie Site SnagFilms Beta Launches Social Platform

snagfilms Jun 6, 2013 - SnagFilms has begun testing a new social version of its site designed to help viewers find films they like more easily and share those recommendations with friends. Comments

NYSE Launches Digital Newsroom

the-big-stage-1 Jun 4, 2013 - The NYSE recently unveiled an online newsroom that offers a mix of breaking news, folksy company profiles, and the ability for readers to share and endorse content via social media. Comments

Swipely Offers Merchants Google-Style Analytics for Storefront Sales

Person paying with a credit card May 30, 2013 - A startup called Swipely is offering merchants so-called Google-style analytics to help them get more out of storefront sales—all with the swipe of a credit card. Comments

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