social-analytics

It’s 2014 - Why Don’t All Brands Segment?

May 27, 2014 - Don't overlook the promise of segmentation, and don't let excuses like time and technology kill your potential. Comments

When Onboarding, Focus on Lifetime Value, Not Return on Investment

onboarding-email May 13, 2014 - Use onboarding or email welcome programs to try to convert customers into loyal customers - but how do you define a loyal customer? Comments

The 2 Possible Responses to Any Marketing Report

report-shutterstock-158460491 Apr 29, 2014 - There are two possible responses to a marketing performance report - "Oh Yeah?" and "So What?" - so how should marketers react? Comments

3 Ways (Plus 1 Key) to Succeed at Progressive Profiling

email-survey Apr 1, 2014 - In order to collect more information about your subscribers and send more relevant content, use progressive profiling to ask questions of your customers over time to gain a better picture of who they are. Comments

Custom Email Marketing Reports: A Huge Step Toward Better Results

report-shutterstock-158460491 Mar 4, 2014 - Today's leading email service providers allow more personalization and reporting capabilities than an email marketing team could possibly exhaust. So the challenge for today's email marketer is not how much can my software handle, but rather how much... Comments

Measure Better -- Segmentation Analysis Applied to Email

segmentationsigns1 Feb 4, 2014 - Conducting segmentation analysis can allow you to better understand engagement and conversion in email marketing, and help you to better market your brand in the future. Comments

3 Tips for Maintaining Customer Engagement in the Inbox

New Gmail inbox Jan 22, 2014 - Learn how to improve email performance by building long-term customer engagement through emails. Comments

2 Methods for Getting an Email Opened and 1 That Doesn't Work

email-tricks Dec 30, 2013 - How to highlight the potential loss of not opening and how to use a name to drive action. Comments

How to Create Customer Personas That Make an Impact

customers Dec 28, 2013 - Here are just three of the ways you can collect and analyze data from your customers to create personas. Comments

Email Subject Lines and the Brain

human-brain Dec 26, 2013 - Use the programming of the brain to raise open rates. Comments

Responding to Changes Like Gmail Image Caching

Gmail logo Dec 24, 2013 - When change occurs, remember to pause and consider if it's a superficial change or a true change, and respond accordingly. Columnist Justin Williams offers advice for email marketers. Comments

100 Years of Email Marketing Success with These 2 Timeless Tips

Clock close to midnight at new year Dec 20, 2013 - Enjoy the reviews of 2013. Enjoy the predictions of 2014. But then get back to the task of sending relevant messaging in the channels where your customers are influenced most. Comments

4 Cross-Channel Measurements Every Marketer Should Use

shutterstock-149400809 Nov 26, 2013 - Leveraging the two metrics (match rate and view-through rate) and the two shifts in methodology (multi-channel attribution and cohort analysis) enables marketers to achieve a higher level of insight into the specific contributions of each channel. Comments

Get Attention in Competitive Holiday Inbox Tabs with These Email Tips

justinwillilastabbedinbox Oct 29, 2013 - Inbox tabs are here to stay and will only become more prevalent. Use these tips from columnist Justin Williams to help your emails stand out amongst a sea of competitors in the promotions tab this holiday season. Comments

3 Steps to Getting Over Analysis Paralysis with Structured Email Campaign Prioritization

emails-concept-web Oct 2, 2013 - Learn to quickly and methodically evaluate the best opportunities to pursue in your email campaigns, without falling into analysis paralysis. Comments

How Do Consumers Feel About Gmail Tabs?

gmail-tabs Sep 11, 2013 - Rates have been measured, studies produced, cries of doom heard, and questions raised since the rollout of Gmail inbox tabs in mid-July. But what has the consumer reaction been? Comments

Don't Get Tabbed Out of Existence

email-tricks Aug 6, 2013 - How email marketers can respond appropriately to Gmail's new inbox tabs. Comments

Recovering an Email Presence

email-bomb Jul 9, 2013 - Looking at a few problems that can lead your email marketing astray, how to respond to those problems, and what milestones you'll need to cross in order to recover. Comments

SMS and Email: A Strategy to Capture Out-of-Home Subscribers

textingsms Jun 11, 2013 - By adopting a cross-channel mindset you can leverage SMS to capture email addresses from on-the-go prospects with just one action: a text message. Comments

Are Your Emails Easy to Act On?

email-tricks May 28, 2013 - The best way to build loyalty with your customers is to help them do what they want to do in the fastest, friendliest, easiest, and least expensive way. Comments

Forget RPE, What's Your PPE: Personality-per-Email?

email-tricks Apr 30, 2013 - As we pay revenue its appropriate due, let's not forget to leverage personality in our marketing to build relationships with our customers founded on affection and trust, not short-term gain. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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