mobile-email

Quantity vs. Quality: The Email Marketer's Dilemma

Apr 2, 2013 - If we have the same underlying offer and target, how do we decide between making our emails better vs. managing sending more emails to the same group? Comments

Data Is Growing Up, Are You?

data-cloud Mar 5, 2013 - Five tips for getting mature about big data. Comments

Email Marketing Is No Stranger to Big Data

Nov 27, 2012 - If you're experienced in the ways of marketing, big data shouldn't be something that keeps you up at night with anxiety. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

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