community

How 900+ Communities and Generics Will Reshape the Internet

Apr 26, 2013 - These new gTLDs have the power to create categories that comprise consumers' varying interests or affinities on the Internet. Comments

gTLDS: Catalyst for Disruptive Innovation

gtld Mar 27, 2013 - Brand applicants have a game-changing opportunity to innovate and develop disruptive new digital models around their top-level domains. Comments

Brand gTLD Strategies: Evolution of TV and Internet Content Distribution

tv-everywhere Mar 1, 2013 - Combine one gTLD with the ability to offer movies, sports, on-demand television programs, and games, and you have a valuable digital asset - particularly if there is already tremendous brand loyalty. Comments

Using gTLDs to Build a Robust Consumer Experience for Data Mining

Jan 30, 2013 - Brands that applied for a gTLD and innovatively design it to create a robust consumer experience that generates meaningful data will have a market advantage over their competitors. Comments

Protecting Authenticity and Fighting Counterfeiters With gTLDs

fake-stamp Jan 4, 2013 - There are many strategies that will provide applicants for generic top-level domains a competitive advantage in an increasingly digital marketplace. Comments

Developing a Comprehensive Digital Brand Strategy for the Future

holistic-digital-brand Dec 4, 2012 - With thousands of new TLDs owned by the biggest brands in the world launching, you need to start an analysis, get the facts about who applied for what, and how it impacts you. Comments

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