elf-yourself

5 Best Practices to Steal for Your Holiday Marketing Campaign

Sep 30, 2014 - Learn from brands that have mastered the art of holiday marketing, including OfficeMax with its Elf Yourself campaign, Macy's and its easy-to-use app, and HubSpot and its valuable gift to clients. Comments

5 Mobile Advertising Myths – and How to Bust Them

mobilephone77 Sep 2, 2014 - There are still many myths surrounding the world of mobile advertising. Here are five of the most common ones, and a look at what the truth really is. Comments

5 Marketing Tips I Learned in London

Full-time IT positions down by nearly 10 per cent at London boroughs since 2012 Jul 8, 2014 - Marketers here in the U.S. can learn a thing or two from their counterparts across the pond. Here are some digital marketing insights gleaned from a recent trip to London. Comments

6 More Best Practices for a Great B2B Website

b2b Jun 10, 2014 - The old rules just aren't enough anymore. Here are six more tips for creating a great and effective B2B website. Comments

Best Practices for Branded Vine Videos

vine May 13, 2014 - While marketers are embracing the trend of short-form branded videos on Vine, many of their efforts are not as successful as they could be. Here are five tips for producing the best branded Vine videos. Comments

Should Addressable TV Be Part of Your Media Plan?

tv-static Apr 15, 2014 - With the growth in popularity of connected TVs, marketers can segment their TV audiences to a granular level. Read on to learn how to determine if an addressable TV ad campaign is right for your media plan. Comments

5 Questions to Ask Your Potential Programmatic Buying Partner

question mark Mar 18, 2014 - With programmatic buying quickly becoming mainstream, it will be important for marketers to understand this powerful tool, its potential, and its limitations. Comments

Best Practices for B2B Content Marketing With Video

video-streaming-shutterstock-99918575 Feb 18, 2014 - As content marketing matures, marketers are exploring new avenues for telling their stories, and revisiting - and improving upon - tried-and-true tactics like video. Comments

How to Prove the ROI of an Event

ses-networking-event Jan 22, 2014 - 20 ways to measure the success, or failure, of an event. Comments

No.4 Most Read Article of 2013: 5 Best Practices for a Great B2B Website

square-image Dec 30, 2013 - When executed well, a great B2B website can do the job of 100 salespeople, scaling your message to the masses and helping drive loads of revenue. Comments

Be Thankful for These 10 Online Marketing Trends

shutterstock-136156817 Nov 26, 2013 - Recent developments in online marketing make our work easier, more effective and often, more fun. Columnist Kristin Kovner shares 10 marketing trends she's thankful for this Thanksgiving. Comments

8 Simple Rules for Stronger PowerPoint Presentations

boringpowerpoint Nov 14, 2013 - Admit it, no one likes PowerPoint, yet it remains the industry standard. Columnist Kristin Kovner shares her 8 simple rules for more engaging, attractive and effective PowerPpoint presentations. Comments

StreetFight Summit: In Local Marketing, How Close is Close Enough?

fight-9-9 Oct 29, 2013 - Just how effective is your local marketing? It goes far beyond messaging people who live or are located within a certain proximity of your store. Columnist Kristin Kovner shares insight from the StreetFight Summit. Comments

Not So Fast! 7 Hurdles to the Big Data Revolution

big-data-screen Oct 16, 2013 - Behind the big data hype are a few realities that threaten to stall the revolution. Comments

"Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Randall Rothenberg

rothenberg Oct 1, 2013 - After the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertising Bureau (IAB), to gauge his thoughts on the week, predictions for the future, and what we can learn by... Comments

Six Best Practices to Steal from Native Advertising

mentos Sep 17, 2013 - Six lessons we can learn from the explosive growth in native advertising –and apply to whatever marketing we do, native or not. Comments

5 Things to Do Today to Make the Rest of Your Year Easier

holiday-shopping Sep 3, 2013 - The holiday season will be here before you know it, so here are five things to do today that will make for smoother sailing for the rest of the year. Comments

10 Secrets to the Perfect Webinar

webinarboard Aug 6, 2013 - Position your brand as a thought leader and build your funnel and grow your social footprint with the perfect webinar. Comments

5 Rules for Turning Data Into Insights and Stories

web-data Jul 23, 2013 - Remember to make it real, that context is king, it's all in the details, find the nugget, and good data does not have an asterisk. Comments

6 Digital Metrics You Should Be Watching

mobile-measurement Jul 9, 2013 - The six metrics you should be watching, not just for their absolute value or monthly change, but for the story they may be telling you about your brand at a deeper level. Comments

Best of Cannes: Turning Creativity Into Action

bridge-of-life Jun 25, 2013 - How to harness the essence of the most successful campaigns at Cannes for your brand. Comments

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