smash

Be a Smash: Marketing Lessons From a Failed TV Show

May 14, 2013 - Remember: it all starts with a good product, don't forget to tell the story behind the story, and social media and reviews are key to any campaign's success. Comments

Tales From the Digital Content NewFronts (DCNF)

newfronts Apr 30, 2013 - Why are we, the forward-thinking, trailblazing, innovative digital creators, retrofitting ourselves into an analog construct? Comments

If Brands Aren't Experimenting, They Should Be

experiment Apr 16, 2013 - An interview with Selectable Media's Matt Minoff about content innovation, the New York tech scene, and the best country in which to get locked up. Comments

5 Mistakes Killing Your Marketing

bad-email Apr 3, 2013 - For every best practice, there are 10 campaigns that failed to follow it. The good news is that now you can be sure to avoid these mistakes. Comments

The Internet of Everything: Reflections on the 2013 Mobile World Congress

mobile-world-congress Mar 5, 2013 - If ever there was a time to ensure your mobile experiences were optimized for e-commerce, it's yesterday. Comments

Don't Just Check the Box on Content

checkbox Feb 19, 2013 - Before you embark on any content marketing strategy, here are some questions you need to ask and answer. Comments

Back-to-Basics Digital Marketing

back-to-basics Feb 6, 2013 - To make our dollars count in 2013 and beyond, we'll need to make sure we've designed them to succeed. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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