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Moving Beyond Conversions in Digital Measurement

May 29, 2013 - Consider this approach to tie your digital data to sales. Comments

The Evolution of Media Planners

contentmarketing Apr 17, 2013 - Media planners have to become proficient in content planning and native advertising strategies. Here's why. Comments

The Death of Audience Buy in China?

cookiefeatured Mar 20, 2013 - CCTV, China's government-backed media, addresses the issue of Internet consumer privacy. What will be the implications for audience buy companies? Comments

A Closer Look at Audience Buy in China

pinganfeatured Feb 27, 2013 - This buying concept essentially changes the operating model between brands, media agencies, and publishers. Comments

2013 Digital Media Buying Trends in China

baidubrandzonefeatured Jan 25, 2013 - Six trends media planners and brand marketers should consider for the year. Comments

A Framework for Implementing Web Analytics

analyticsframeworkfeatured Dec 6, 2012 - Consider these six factors when implementing web analytics in your organization. Comments

Dear Agencies: Stop Reporting Your Own Success Metrics - Part 2

featuredanalytics Oct 24, 2012 - Consider this approach to how creative agencies should use analytics to measure campaign success. Comments

Dear Agencies: Stop Validating Your Own Success Metrics – Part 1

Sep 27, 2012 - As an industry we focus too much on "optimization," and not enough on effectiveness. Here's why. Comments

Working With IT: Do's and Don'ts for Digital Marketers

itfeatured Aug 23, 2012 - As digital ecosystems become increasingly complex, the need for marketing and IT collaboration is critical. Consider these tips to get IT on your side. Comments

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Gartner Magic Quadrant for Digital Commerce

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Paid Search in the Mobile Era

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