May 29, 2013 - Consider this approach to tie your digital data to sales. Comments
Apr 17, 2013 - Media planners have to become proficient in content planning and native advertising strategies. Here's why. Comments
Mar 20, 2013 - CCTV, China's government-backed media, addresses the issue of Internet consumer privacy. What will be the implications for audience buy companies? Comments
Feb 27, 2013 - This buying concept essentially changes the operating model between brands, media agencies, and publishers. Comments
Jan 25, 2013 - Six trends media planners and brand marketers should consider for the year. Comments
Dec 6, 2012 - Consider these six factors when implementing web analytics in your organization. Comments
Oct 24, 2012 - Consider this approach to how creative agencies should use analytics to measure campaign success. Comments
Sep 27, 2012 - As an industry we focus too much on "optimization," and not enough on effectiveness. Here's why. Comments
Aug 23, 2012 - As digital ecosystems become increasingly complex, the need for marketing and IT collaboration is critical. Consider these tips to get IT on your side. Comments
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT