Mar 20, 2013 - CCTV, China's government-backed media, addresses the issue of Internet consumer privacy. What will be the implications for audience buy companies? Comments
Feb 27, 2013 - This buying concept essentially changes the operating model between brands, media agencies, and publishers. Comments
Jan 25, 2013 - Six trends media planners and brand marketers should consider for the year. Comments
Dec 6, 2012 - Consider these six factors when implementing web analytics in your organization. Comments
Oct 24, 2012 - Consider this approach to how creative agencies should use analytics to measure campaign success. Comments
Sep 27, 2012 - As an industry we focus too much on "optimization," and not enough on effectiveness. Here's why. Comments
Aug 23, 2012 - As digital ecosystems become increasingly complex, the need for marketing and IT collaboration is critical. Consider these tips to get IT on your side. Comments
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.