Will Programmatic Premium Buy Overtake RTB in China?

Nov 26, 2013 - A research firm in China predicts that PPB will become the primary buying method within DSP ad buying in the country. I beg to differ. Comments

Do Marketers Need Big Data?

bigdata Oct 28, 2013 - Much of the hype around big data focuses on volume, variety, and velocity, but do marketers have any clue on how to apply big data in our brands and campaigns? Comments

Are View-Through Conversions the Last Line of Defense for Banner Advertising?

viewthroughgoogle Oct 1, 2013 - Here are the issues around view-through conversions and three ways to determine if it's a valid metric for your brand. Comments

Should All Brand Activities Online Drive to E-Commerce?

shoppingcart Sep 2, 2013 - The primary reason for the lack of sales attribution is that marketers have failed to recognize digital could serve both as a consumer touch point as well as point of sale. Comments

Whose Neck Should You Choke When Digital Campaigns Underperform?

measurement Aug 11, 2013 - Digital metrics can be measured by three categories - reach, conversion, and cost. Comments

The Challenge of RTB/DSP in China

chinaadtechfeatured Jun 24, 2013 - While various publishers, agencies, and ad exchanges shared their optimism of RTB in China, there still exist many challenges in the country. Comments

Moving Beyond Conversions in Digital Measurement

integrationroadmapfeatured May 29, 2013 - Consider this approach to tie your digital data to sales. Comments

The Evolution of Media Planners

contentmarketing Apr 17, 2013 - Media planners have to become proficient in content planning and native advertising strategies. Here's why. Comments

The Death of Audience Buy in China?

cookiefeatured Mar 20, 2013 - CCTV, China's government-backed media, addresses the issue of Internet consumer privacy. What will be the implications for audience buy companies? Comments

A Closer Look at Audience Buy in China

pinganfeatured Feb 27, 2013 - This buying concept essentially changes the operating model between brands, media agencies, and publishers. Comments

2013 Digital Media Buying Trends in China

baidubrandzonefeatured Jan 25, 2013 - Six trends media planners and brand marketers should consider for the year. Comments

A Framework for Implementing Web Analytics

analyticsframeworkfeatured Dec 6, 2012 - Consider these six factors when implementing web analytics in your organization. Comments

Dear Agencies: Stop Reporting Your Own Success Metrics - Part 2

featuredanalytics Oct 24, 2012 - Consider this approach to how creative agencies should use analytics to measure campaign success. Comments

Dear Agencies: Stop Validating Your Own Success Metrics – Part 1

Sep 27, 2012 - As an industry we focus too much on "optimization," and not enough on effectiveness. Here's why. Comments

Working With IT: Do's and Don'ts for Digital Marketers

itfeatured Aug 23, 2012 - As digital ecosystems become increasingly complex, the need for marketing and IT collaboration is critical. Consider these tips to get IT on your side. Comments

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