Sep 2, 2013 - The primary reason for the lack of sales attribution is that marketers have failed to recognize digital could serve both as a consumer touch point as well as point of sale. Comments
Aug 11, 2013 - Digital metrics can be measured by three categories - reach, conversion, and cost. Comments
Jun 24, 2013 - While various publishers, agencies, and ad exchanges shared their optimism of RTB in China, there still exist many challenges in the country. Comments
May 29, 2013 - Consider this approach to tie your digital data to sales. Comments
Apr 17, 2013 - Media planners have to become proficient in content planning and native advertising strategies. Here's why. Comments
Mar 20, 2013 - CCTV, China's government-backed media, addresses the issue of Internet consumer privacy. What will be the implications for audience buy companies? Comments
Feb 27, 2013 - This buying concept essentially changes the operating model between brands, media agencies, and publishers. Comments
Jan 25, 2013 - Six trends media planners and brand marketers should consider for the year. Comments
Dec 6, 2012 - Consider these six factors when implementing web analytics in your organization. Comments
Oct 24, 2012 - Consider this approach to how creative agencies should use analytics to measure campaign success. Comments
Sep 27, 2012 - As an industry we focus too much on "optimization," and not enough on effectiveness. Here's why. Comments
Aug 23, 2012 - As digital ecosystems become increasingly complex, the need for marketing and IT collaboration is critical. Consider these tips to get IT on your side. Comments
US Consumer Device Preference Report
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